The term KKN is often used in our context, which stands for the cultural and creative industries and is an umbrella term for several different sectors. To be even more inclusive, we add artistic in the description but we are referring to the same thing. The different sectors included in KKN are: architecture, design, film and photography, art, literature, food and gastronomy, media, fashion, music, performing arts, tourism and hospitality, and experiential learning.
Artistic, cultural and creative industries are clearly present in all regions and municipalities in Sweden. The number of businesses in the sector is growing and its economic importance has increased in all regions and groups of municipalities in the country. However, the value of the artistic, cultural and creative industries can be considered greater than their economic importance. The Creamery noted that measuring and analysing culture and creativity on the one hand, and growth and economic transformation on the other, produces a complex result that is difficult to process with the tools available. There is also a stated intention to strengthen the conditions for production so that value effects continue to emerge.
Therefore, eXpression Umeå works to create the best possible conditions for all these creators and companies to test, develop and create sustainable businesses.
 Data from the years 2010-2016 from the Kreametern. https://tillvaxtverket.se/download/18.29fe82761674b6928a123870/1543410608438/Kreametern-analysrapport%20%231%20WEBB.pdf
 The Kreametern is an open database with statistics on cultural and creative industries and occupations.