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Artistic, cultural and creative industries

The term KKN is often used in our context, which stands for the cultural and creative industries and is an umbrella term for several different sectors. To be even more inclusive, we add artistic in the description but we are referring to the same thing. The different sectors included in KKN are: architecture, design, film and photography, art, literature, food and gastronomy, media, fashion, music, performing arts, tourism and hospitality, and experiential learning.

Artistic, cultural and creative industries are clearly present in all regions and municipalities in Sweden. The number of businesses in the sector is growing and its economic importance has increased in all regions and groups of municipalities in the country[1]. However, the value of the artistic, cultural and creative industries can be considered greater than their economic importance. The Creamery[2] noted that measuring and analysing culture and creativity on the one hand, and growth and economic transformation on the other, produces a complex result that is difficult to process with the tools available. There is also a stated intention to strengthen the conditions for production so that value effects continue to emerge. 

Therefore, eXpression Umeå works to create the best possible conditions for all these creators and companies to test, develop and create sustainable businesses.

  • Therefore, we are insightful and responsive to the needs of our target groups and we engage in dialogue with them in order to strengthen the creative community's driving forces with a focus on Umeå and the region. 
  • That's why we're working to empower creators to iterate on business models for their ideas, innovations and companies. We work to give creators the opportunity to test their entrepreneurship and entrepreneurial skills in a safe place to succeed and fail. 
  • That's why we work to promote the creative community in order to create strong relationships for the future by fostering meetings between creators and between decision-makers.

[1] Data from the years 2010-2016 from the Kreametern. https://tillvaxtverket.se/download/18.29fe82761674b6928a123870/1543410608438/Kreametern-analysrapport%20%231%20WEBB.pdf

[2] The Kreametern is an open database with statistics on cultural and creative industries and occupations.