eXpression Pop-in was a surface in MVG-gallerian which was prototyped by students during a 12-hour workshop and then designed and shaped into a creative, inclusive, safe and accessible space in the city. The space was used by entrepreneurs participating in one of eXpression Umeå's programmes to test new concepts, products, showcase their goods or services in the form of exhibitions, organise events and pop-ups. In addition, some eXpression workshops and lectures were organised in the space.
The eXpression Pop-In was developed in collaboration with property owner Mofab to allow new entrepreneurs to enter the city centre. The collaboration challenged the traditional retail space while increasing the flow to the mall and allowing companies to test new business models.