Learn the basics of behavioural design - the art of making it easy to do right. We break down what behaviour really is, how the brain works when we make decisions, nudging and how you can use it to create impactful communication.
Johanna Balogh is a process and project manager at SIGMAR Metodbyrå, where she works as a workshop leader, lecturer and process manager in behavioural design, idea generation and sustainability. She has also led projects in place development and gamification.
Johanna's favourites: watermelon, the humour effect and developing experiences.