In connection with this week's theme sustainable consumption, eXpression Umeå focuses the spotlight on some of the city's players who are testing new ways to greener shopping. One of these is IKEA, which with the campaign Buy Back Friday invites its customers to sell back old furniture to the department store.
"We want to invite our customers to shop for both the wallet and the planet – and at the same time give new life to old Ikea furniture," says Niyazi Yegen at IKEA in Umeå.
This year IKEA wants to make Black Friday greener, and starts the Buy Back Friday initiative. By selling your old IKEA furniture back to the store, you get a credit card – and the furniture can be sold on and find a new home.
The idea this year is to create a campaign that makes Black Friday a little greener. We want to invite customers to shop for both the wallet and the planet – and at the same time give new life to old IKEA furniture," says Niyazi Yegen,customer experience manager at IKEA in Umeå.
The Buy Back Friday initiative is part of IKEA's sustainability work, where the goal is for the company to be climate positive by 2030. Other sustainability initiatives include designing products based on circular principles and renewable and recycled materials, removing all plastic disposables and having zero-emission home deliveries by 2025. And with over 400 department stores in 50 markets, the Swedish giant can set a standard in the furniture industry.
We cannot do everything ourselves, but we have a great responsibility and can contribute with knowledge and communication. It is not least about making it easier for the consumer – that a sustainable lifestyle becomes attractive, says Niyazi.
The Buy Back Friday offer is valid at all Ikea's Swedish stores, and means that you enter your furniture in IKEA's digital valuation tool via ikea.se, submit the form and get a price proposal directly. During the promotional period, IKEA doubles the valuation for Family members, and the seller has until February 28 to hand in the furniture and collect his credit card.
The second hand part of our business has been up and running for a long time, and of course we hope that it will get even more people in Umeå to discover the service. "The goods we buy back end up in the bargain corner, and I can already reveal that we are planning a redevelopment of the entire part of the store, and make it a little more inspiring," says Niyazi.
IKEA currently offers 3,000 sustainable options in the range, and the visitor is guided and informed via signs with a green symbol. In the design process, the sustainability perspective is always present, with the goal that all products sold by 2030 should be made of either recycled or renewable material.
The credit card is valid for 10 years, so you have plenty of time to plan your purchase. Maybe it's just in the bargain corner you'll find the next kitchen table or family sofa," says Niyazi Yegen.
Buy Back Friday
The Buy Back Friday campaign is about IKEA buying back furniture you no longer use, or need to replace. If you register during 23-29 November, IKEA Family members will receive double the value of used Ikea furniture, the furniture does not need to be submitted until February 28.
- Fill in the valuation tool - you get price suggestions directly
- Bring to the department store when it suits – until February 28th
- You will receive a credit card
Some examples of IKEA's investments for 2030
- Design products based on circular principles and renewable and recycled materials.
- Remove all plastic disposables by 2020.
- Reduce the total carbon footprint by an average of 70 percent per product.
- Have zero-emission home deliveries by 2025.
- Make it easier to take care of and give IKEA furniture a second life.
- Strive for 100% renewable energy (electricity, heating, cooling and other fuels) in all production.
TEXT: Jonas Pekkari