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CLOTHING BRAND AND RESTAURANT WORK TOGETHER TO GET MORE PEOPLE CYCLING

CLOTHING BRAND AND RESTAURANT WORK TOGETHER TO GET MORE PEOPLE CYCLING

Umeå currently has four cycling clubs with a total of about 800 members. Cycling is growing in popularity and, amazingly, this applies to all ages.

Tuesday 10 March at 18:00. The "Two Wheeled Tuesdays" cycling event will start again. An initiative in Umeå to get more people to become club cyclists. 

-"We invest a lot in children's and youth sports in Sweden and that's great. With these Tuesdays, we want to show that there is every possibility to continue with sport throughout life with cycling. For those who have passed high school, the bicycle is usually already a tool they use. Why not use it even more? We have an entire university of young adults, a city with several working adults, visitors to the city, etc. who may not all want to exercise indoors. Through these meetings, we hope to have many exciting encounters and give clubs a space to de-dramatize and show how easy it is to join. Says Petter Thylin, CEO of Tapas.

-"It's particularly exciting that the concept of Tapas and Sigr has evolved with the needs of the clubs, and as we have always maintained, we believe that where good food, people and cycling meet in a natural way - that's where people want to be. Says Fredrik Petrusson, Designer at the bicycle clothing company Sigr, which has its show room at Tapas.

Umeå's four cycling clubs are Gimonäs CK, Obbola IK, Cykelintresset and Stöcke TS Järnet.

For more information, please contact:

Tapas: Petter Thylin, CEO, 070-3113540, petter@tapasbardeli.se

SIGR AB: Jenny Ferry, CEO, 070-2830498, jenny@sigr.cc

Tuesdays to link to on Facebook event:

https://www.facebook.com/pg/tapasbardeli/events/

Tapas Bike Bar Deli powered by Sigr is a concept developed in Umeå in the changing world we live in. We believe that where good food, people and bikes meet in a natural way - that's where people want to be. We hope to inspire more people to find a lifestyle with what we are passionate about.

Sigr, one of the companies behind this fantastic venture, is developing its business with the support of eXpression Umeå.

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