Are you ready to take your business to the next level? In Creatives you get coaching, workshops and office space in an energetic community - for a whole year. A perfect springboard to new heights!

Take the chance to develop your business with experts, business coaches and a group of other innovative entrepreneurs in a specially designed environment for start-ups.

The programme runs for one year, starting in February 2024. You only pay for your place in our co-working space (from €1400 per month). 

Want to join our community now? I while waiting for the next round of the programme, you are offered an office space, business coaching and open lectures.

What do others say about the programme?

Portrait of Karin Björk

Karin Björk

Design by Björk

"It's so important to have a coach who gives new perspectives and pushes you forward."
Erik Modin

Erik Modin


"eXpressions support gave me the courage to aim higher and achieve my goals."



7 February
Workshop 1: Programme launch. Companies present their business idea.

28 February
Workshop 2: Business environment analysis, trend spotting

13 March
Workshop 3: Brand and value creation

3 April
Workshop 4: Communication strategies, marketing and PR

24 April
Workshop 5: Social media

15 May
Workshop 6: Pricing and packaging

5 June
Workshop 7: Sales and consumer behaviour

21-22 August
Check-in: Each participant is allocated a slot for the half-year presentation.

11 September
Workshop 8: Statistics and analysis

2 October
Workshop 9: IPR (Intellectual Property Rights)

23 October
Workshop 10: Financing models for growth

6 November
Workshop 11: Internationalisation and export maturity

27 November
Workshop 12: Teams and leadership

11 December
Workshop 13: Board training

15-16 January
Presentation days

7 February 2024 - 16 January 2025.
With the possibility of extension. 

Number of workshops:
13 (half or full days depending on content)


Clean desk 1 400 SEK/month.
Own desk 1 800 SEK/month.
Own cubicle 3 800 SEK/month 

- The company operates in the cultural and creative industries.
- You can work at least 20 hours per week with the company.
- The company's offer has been tested with a target group and solves a current problem.

- Sustainability is at the centre of the company's mission.
- You are a driven entrepreneur who shows courage

The price includes:
Office space including meeting room and printer, business coaching, workshops, tools and templates, possibility to use makerspace 1 & 2 (prototype lab) and of course coffee and lots of fun events!

Together with other Creatives participants, you will meet industry experts and business coaches. Between meetings, you will be offered ongoing business development. Before the meetings, you will work on issues to take your business further. 

Application deadline:
Applications for the Creatives programme starting in February 2024 are closed. You can already apply for a place in our community in anticipation of the next programme round.

What you get in the programme

Business coaching

As support through the program is eXpression Umeås experienced coaches. Through structured coaching meetings, they challenge you to reach your goals. The coaches guide you through the innovation support system and the surrounding networks. 


Every year, over 100 entrepreneurs take advantage of the incubator's various offerings. As part of the community we create together, you will have the opportunity to exchange valuable experiences, ideas and networks with other participants. 


In Curiosum's inspiring surroundings on the arts campus, we offer three types of office space: cleandesk, private desk or studio. You choose which is best suited to your needs.  


In our premises you can use two makerspaces and a sound studio that you can use after a short course. The workshops include 3D printers, laser cutters, advanced sewing machines and tufting machines.


Business coaches organise workshops and training in a range of knowledge areas that are important for running and developing a business. These include sales, pricing, business modelling and communication.


You will have access to smart document templates to help you structure your work. The archive includes business plan, budget and lean business model canvas.

Financial support

Based on the action plan you and your coach set up, we may be able to support your business financially. For example, through external services.


Sometimes it's good to have some extra support from an external industry expert or an experienced entrepreneur. If the need arises, we can help you appoint a so-called SPARK mentor or shadow board.

Meet your business coaches

We have a fantastic team of business coaches who are driven to give you maximum support to develop your entrepreneurship and your business. We have experience of developing and running our own businesses and coaching businesses in that process.

Below are the business coaches you'll spend the most time with, but you can expect a strong commitment from our entire team.



Business Coach | Creatives & NEST


Wikholm Kjellberg

Business Coach | Creatives | Consultant

About the programme

Admission: Applications for the 2024-2025 programme are closed. If you want to know more, please contact us! 

Length: The programme will run for one year with the possibility of an extension based on need. The programme includes both group and individual business development.

Cost: Based on the company's need for office space.
Cleandesk 1400 SEK/month
Own desk 1800 SEK/month
Own studio 3800 SEK/month

Admission criteria: When applying, we want you to have developed a business plan and a budget. For other criteria, see below: 

Have started a business 
Can work 20 hours per week in the company
The product is tested against the target group and market

Has started a sustainability project 
Is a courageous and driven entrepreneur 

Not quite there yet?

Developing a sustainable business can be complex and takes time. That's why we are there for you. Do you want help to develop your company and meet the above criteria? Then we recommend our pre-incubator programme, Express. 

The eXpress and Creatives programmes are partly funded by Uminova Holding through contributions from the GIV group.