Are you a driven, determined and courageous entrepreneur in, for example, design, media, architecture or another creative industry? Do you aim to run a sustainable business? Then you are welcome to apply to Creatives.

We offer opportunities to acquire new knowledge and experience and to develop together with experts, business developers and other entrepreneurs. There are also good opportunities to broaden and develop your network and your business both nationally and internationally.

Creatives is eXpression Umeå's incubator program. The programme extends over a 2-year period and is aimed at those who have started a company and have a product, service or prototype that is ready for development and has been tested against your intended target group and market.

What do others say about the programme?

Erik Modin

Erik Modin


"eXpressions support gave me the courage to aim higher and achieve my goals."
Portrait of Karin Björk

Karin Björk

Design by Björk

"It's so important to have a coach who gives new perspectives and pushes you forward."

What you get in the programme

eXpression Umeå offers Sweden-leading business support for entrepreneurs in the creative and cultural industries, including individually tailored business coaching, office space, training and a community of like-minded people.

We help entrepreneurs in the creative and cultural industries from idea to business with repeat paying customers. We're with you every step of the way.

Here's what you get:


Business coaching

As support through the programme there is eXpression Umeå experienced coach. By structured coaching sessions challenge from you to reach your target. The Coaches guidat you i innovation support system and from surrounding networken. 



Every year takes over one hundred entrepreneurs part by incubators various offers. As part of the community we create together, you will have the opportunity to exchange valuable experiences, ideas and networks with others participants. 



I Curiosums inspiring environments on the artistic campus we offer three variants of the office deskr: cleandesk, private desk or studio. You choose what is best suited to your needs 



In our premises there are two makerspaces and a sound studio that you can use free of charge after a short education. The workshops include 3Dprinter, laser cutter, advanced sewing machines and tufting machines. 



The business coaches organise workshops and training courses in a range of knowledge areas that are important for running and developing a business. These include sales, pricing, business modelling, communication and design methodology. 



Du get access to smart document templates to help you structure work. The archive includes a business plan, budget, business model canvas, shareholder agreement, cooperation agreement, to name a few.


Financial support

Based on the action plan you and your coach draw up, we may be able to support your business financially. For example, by paying for training, external services, travel costs or a mentor's fee.



Sometimes it's good to have some extra support from an external industry expert or an experienced entrepreneur. If the need arises, we can help you appoint a so-called SPARK mentor or shadow board.

Meet your business coaches

We have a fantastic team of business coaches who are driven to give you maximum support to develop your entrepreneurship and your business. We have experience of developing and running our own businesses and coaching businesses in that process.

Below are the business coaches you'll spend the most time with, but you can expect a strong commitment from our entire team.



Business Coach | Cultural Heritage Programme


Wikholm Kjellberg

Business Coach | Creatives



Business Coach | Creatives



Communication strategist & business coach | Express

About the programme

Admission: Continuous admission. 

Length: Time is adjusted according to the company's needs. Usually 2-3 years. Every 6 months review is conducted with decision on extension.

Cost: Based on the company's need for office space.
Cleandesk 1000 kr/month
Own desk 1450 SEK/month
Own studio 3400 SEK/month

Admission criteria: You/we have started a business and work at least 20h/week with the company. When applying, we also want you to have done the following: 

Not quite there yet?

Developing a sustainable business can be complex and take time. That's why we're here for you. Want help developing your business and meeting the criteria above? Then we recommend our pre-incubator programme, eXpress.