{"version":"1.0","provider_name":"eXpression Ume\u00e5","provider_url":"https:\/\/expressionumea.se\/en","title":"S\u00e5 blir din kundsegmentering relevant - eXpression Ume\u00e5","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Wcoqw8xwU3\"><a href=\"https:\/\/expressionumea.se\/en\/sa-blir-din-kundsegmentering-relevant\/\">How to make your customer segmentation relevant<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/expressionumea.se\/en\/sa-blir-din-kundsegmentering-relevant\/embed\/#?secret=Wcoqw8xwU3\" width=\"600\" height=\"338\" title=\"&quot;How to make your customer segmentation relevant&quot; - eXpression Ume\u00e5\" data-secret=\"Wcoqw8xwU3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/expressionumea.se\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/10\/Sa\u030a-blir-din-kundsegmentering-relevant.png","thumbnail_width":1024,"thumbnail_height":575,"description":"F\u00f6r att kommunikation ska kunna bidra till f\u00f6rs\u00e4ljning kr\u00e4vs svar p\u00e5 ett antal grundl\u00e4ggande fr\u00e5gor som r\u00f6r kundsegmentering. Vilka beteenden och behov hj\u00e4lper oss f\u00f6rst\u00e5 hur&nbsp;befintliga&nbsp;och potentiella kunder fattar beslut?&nbsp;Vilken&nbsp;kommunikation&nbsp;skapar v\u00e4rde, vilken kommunikation bidrar till det motsatta?&nbsp;Talar vi med r\u00e4tt m\u00e5lgrupp,&nbsp;vid&nbsp;r\u00e4tt tillf\u00e4lle&nbsp;och i r\u00e4tt kanaler?&nbsp;&nbsp; Det h\u00e4r \u00e4r exempel p\u00e5 fr\u00e5gor som har varit aktuella [&hellip;]"}