{"id":27939,"date":"2026-04-15T11:58:43","date_gmt":"2026-04-15T09:58:43","guid":{"rendered":"https:\/\/expressionumea.se\/?post_type=event&#038;p=27939"},"modified":"2026-04-22T11:19:57","modified_gmt":"2026-04-22T09:19:57","slug":"workshop-trade-mark","status":"publish","type":"event","link":"https:\/\/expressionumea.se\/en\/event\/workshop-varumarke\/","title":{"rendered":"Workshop: Branding"},"content":{"rendered":"<p><strong>People invest in relationships, stories and magic. In this workshop, you will learn how to develop a brand that touches and engages deeply.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We will work with.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The core of the brand<\/strong> - Define your vision, mission and values to create a solid foundation.<\/li>\n\n\n\n<li><strong>Tonality and personality<\/strong> - Explore how you can give your brand a clear voice and character that feels authentic.<\/li>\n\n\n\n<li><strong>Target audience and positioning<\/strong> - Identify who you want to reach and how you can differentiate yourself from other options on the market.<\/li>\n\n\n\n<li><strong>Visual and verbal identity<\/strong> - Create a common thread in your brand's expression, from graphic profile to tonality.<\/li>\n\n\n\n<li><strong>Storytelling and brand narratives<\/strong> - Learn how to use stories to strengthen the relationship with your target audience.<\/li>\n\n\n\n<li><strong>Practical exercises and strategy<\/strong> - Work hands-on with your own brand and develop a concrete plan for the next steps.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Why should you participate?<\/h2>\n\n\n\n<p>Because a strong brand is crucial to the success of your business. It's not just about being visible, but about creating a clear identity that both you and your customers can relate to.<\/p>\n\n\n\n<p>This workshop will give you the tools to understand and develop your brand in a strategic way. We'll help you get to the heart of what your business stands for, how to differentiate yourself from the competition, and how to create a brand experience that engages and builds long-term relationships.<\/p>\n\n\n\n<p>If you want to make your brand more clear, credible and relevant - and use it to strengthen your business - then this workshop is for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Info about the workshop<\/h2>\n\n\n\n<p><strong>When: <\/strong>20 May, 09.00-12.00<br><strong>Var:<\/strong> Workshop room, eXpression Ume\u00e5<br><strong>Requirements:<\/strong> Membership of the incubator<br><strong>For whom<\/strong>: For all participants in the incubator<br><br><strong>Not a member?<\/strong> <a href=\"https:\/\/expressionumea.se\/en\/program-2\/\">Apply here!<\/a><br><br><strong>Registration:<\/strong> Contact your business coach<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":27938,"template":"","meta":{"footnotes":""},"eventkategorier":[],"class_list":["post-27939","event","type-event","status-publish","has-post-thumbnail","hentry","search-category-event"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop: Varum\u00e4rke - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/event\/workshop-trade-mark\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop: Varum\u00e4rke - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"M\u00e4nniskor investerar i relationer, ber\u00e4ttelser och magi. 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