{"id":10152,"date":"2020-05-25T17:17:56","date_gmt":"2020-05-25T15:17:56","guid":{"rendered":"https:\/\/expressionumea.se\/?p=10152"},"modified":"2020-08-28T09:45:00","modified_gmt":"2020-08-28T07:45:00","slug":"digital-entrepreneurship-in-focus-with-underbaraclara-and-krickelin","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/","title":{"rendered":"DIGITAL ENTREPRENEURSHIP IN FOCUS WITH THE WONDERFUL CLARA AND KRICKELIN"},"content":{"rendered":"<p><strong>The lovely Clara and Krickelin are two social media and blogging veterans who have amassed large followings over the years, producing relevant and innovative content week after week. Together with Annakarin Nyberg, who has researched, written books and lectured in the field, they had the opportunity to discuss, exchange experiences and answer questions about digital entrepreneurship during a live event hosted by eXpression Ume\u00e5.<\/strong>\u00a0<\/p>\n\n\n\n<p>Clara Lidstr\u00f6m and Kristin Lagerqvist, better known as Wonderful Clara and Krickelin, have long run their channels professionally, with similar reach and impact as the largest media houses in Sweden and with advertising partnerships with the country's largest companies. They belong to an industry that has been both patronised and pigeonholed as a hobby from the outset, but which now, ten years later, is turning over huge sums and influencing society on a broad front.\u00a0\u00a0<\/p>\n\n\n\n<p>- Even though it's better today, I often get questions about what I'm actually doing.\n Depending on who asks, I try to adapt the answer and steer it\n towards business models, economics and strategies,\" says <strong>Kristin Lagerqvist<\/strong>&nbsp;<\/p>\n\n\n\n<p>- Sometimes I get to raise some big players,\" says <strong>Clara<\/strong><strong> <\/strong><strong>Lidstr\u00f6m<\/strong>.&nbsp;<\/p>\n\n\n\n<p>To\n doing business in digital entrepreneurship is to live in a constantly\nchanging world. New expressions and platforms take turns, professional roles that no one has heard of emerge, and user behaviors shift as quickly as the spring weather. Clara\n and Kristin are well aware of how important it is to relate to\n the rapid shifts while maintaining their authenticity and\nrecognition factor.&nbsp;&nbsp;<\/p>\n\n\n\n<p>- I try to surround myself with, and work with, people who are better than me,\" says <strong>Clara<\/strong>. It's not just about selling ads, but just as much about editorial work, administration and web development.\u00a0<\/p>\n\n\n\n<p><strong>Kristin<\/strong><strong> <\/strong>fill in.&nbsp;<\/p>\n\n\n\n<p>- I\n try to be on my toes when it comes to new features and\nplatforms. I like to try new things and am not afraid to fail.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Expressions such as \"new business models\" and \"flexibility\" often recur in some form during the conversation. Both Clara and Kristin try to spread their risks by building their business on several different legs.<\/p>\n\n\n\n<p>-\n I am constantly building and developing relationships with my followers through\nsocial media and the blog. It's incredibly important to earn your relevance. In addition, I run advertising partnerships with clients, coach companies, take free-lance photos and am currently developing a new concept that will open its doors this summer, where both the digital and the physical will have a place,\" says <strong>Kristin<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>- In addition to advertising collaborations, I run the clothing company Miss Clarity, lecture, write columns in Expressen, run a pod and write books, fill <strong>Clara<\/strong>\n i. It's about spreading your risks and making sure you have\nyour centre of gravity on the right bone at the right time. This is particularly evident given\n the situation we're in right now, including declining advertising revenues.&nbsp;<\/p>\n\n\n\n<p>In conclusion, the moderator of the day asked <strong>Annakarin<\/strong><strong> Nyberg<\/strong> asked what they think they would talk about if they had the chance to meet again in the same way, in ten years' time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>-\n I'm the kind of blogger who wants to keep going as long as I can and can.\nIt would be great to have the opportunity to write posts like \"eight things\nyou can do with the grandkids\". On the side, I want to explore book writing\n even more and try more types of business,\" says <strong>Clara Lidstr\u00f6m<\/strong>.&nbsp;<\/p>\n\n\n\n<p>- I want to keep writing! Then I have the cautious goal of changing the world, by making it a little softer, I hope I continue to work towards that through text, images and various initiatives. I might be a little less personal in ten years' time,\" concludes <strong>Kristin Lagerqvist<\/strong>.&nbsp;<\/p>\n\n\n\n<p><em>The text is an excerpt from \"Digital Entrepreneurship\", eXpression Live from 25 May 2020. The interest was high with almost 175 digital guests registered. Stay tuned for more events in cultural and creative fields.<\/em>\u00a0<\/p>\n\n\n\n<p>Please check out <a href=\"http:\/\/www.underbaraclaras.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clara's<\/a> and <a href=\"https:\/\/krickelins.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kristin's<\/a> blogs.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The lovely Clara and Krickelin are two social media and blogging veterans who have amassed large followings over the years, producing relevant and innovative content week after week. Together with Annakarin Nyberg, who has researched, written books and lectured in the field, they had the opportunity to discuss, share experiences and answer questions about digital entrepreneurship.<\/p>","protected":false},"author":6,"featured_media":10153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[665],"tags":[596],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-10152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-expression-live","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIGITALT ENTREPREN\u00d6RSKAP I FOKUS MED UNDERBARA CLARA OCH KRICKELIN - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/digital-entrepreneurship-in-focus-with-underbaraclara-and-krickelin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITALT ENTREPREN\u00d6RSKAP I FOKUS MED UNDERBARA CLARA OCH KRICKELIN - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Underbara Clara och Krickelin \u00e4r tv\u00e5 veteraner inom sociala medier och bloggande som genom \u00e5ren samlat stora f\u00f6ljarskaror och vecka efter vecka producerat relevant och nyskapande inneh\u00e5ll. Tillsammans med Annakarin Nyberg, som forskat, skrivit b\u00f6cker och f\u00f6rel\u00e4st p\u00e5 omr\u00e5det, fick de tillf\u00e4lle att diskutera, utbyta erfarenheter och svara p\u00e5 fr\u00e5gor om digitalt entrepren\u00f6rskap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/digital-entrepreneurship-in-focus-with-underbaraclara-and-krickelin\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-25T15:17:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-28T07:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/05\/krickelin_clara-png-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emil H\u00e4gglund\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emil H\u00e4gglund\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/\"},\"author\":{\"name\":\"Emil H\u00e4gglund\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/f215c002f05a579f8f2e2fd74038215c\"},\"headline\":\"DIGITALT ENTREPREN\u00d6RSKAP I FOKUS MED UNDERBARA CLARA OCH KRICKELIN\",\"datePublished\":\"2020-05-25T15:17:56+00:00\",\"dateModified\":\"2020-08-28T07:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/\"},\"wordCount\":758,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/05\/krickelin_clara-png.png\",\"keywords\":[\"eXpression LIVE\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/\",\"url\":\"https:\/\/expressionumea.se\/digitalt-entreprenorskap-i-fokus-med-underbaraclara-och-krickelin\/\",\"name\":\"DIGITALT ENTREPREN\u00d6RSKAP I FOKUS MED UNDERBARA CLARA OCH KRICKELIN - 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