{"id":10212,"date":"2020-06-03T14:33:14","date_gmt":"2020-06-03T12:33:14","guid":{"rendered":"https:\/\/expressionumea.se\/?p=10212"},"modified":"2021-02-08T15:44:20","modified_gmt":"2021-02-08T14:44:20","slug":"momotion-creates-attractive-and-smart-animated-films","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/","title":{"rendered":"MOMOTION CREATES ATTRACTIVE AND SMART ANIMATED FILMS"},"content":{"rendered":"<p><strong>A few years ago, Erik Modin decided to go freelance and set up a small animation studio. Today, the company MoMotion designs and animates films in 2D - often with a twist. Erik is one of eXpression Ume\u00e5's latest additions among entrepreneurs, aiming to develop both himself and his business.<\/strong>&nbsp;<\/p>\n\n\n\n<p>- I really like the entrepreneurial life, freelancing, being in different contexts and working on projects. It's the ability to take on different perspectives that is so interesting. I need to be on the move to develop and feel good,\" says <strong>Erik Modin<\/strong>.&nbsp;<\/p>\n\n\n\n<p>MoMotion produces mainly 2D ads and explainer films, often mixing the two together. The ambition is first and foremost to be able to make a living out of creating and collaborating with others. A little further down the line, the hope is to contribute to popular education through effective and well thought-out animated explanatory films, preferably with major players. &nbsp;<\/p>\n\n\n\n<p>But we back the band up a bit. &nbsp;<\/p>\n\n\n\n<p>Growing up in the small community of Matfors near Sundsvall, Erik quickly became the clown of the class and friends. Erik describes himself a bit reluctantly, being from Matfors after all, as funny in a lovely combo of being ambitious and driven with a huge love of nerdiness. &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>- I love learning new things and delving into different specialist areas and I really look up to people who are really good at something narrow. I guess I've been seen by others as the club guy, the one who is always involved in different activities. And I probably gave that impression because I wanted to be involved everywhere. It's a recurring thing with me, that I have a great need to get more perspectives and impressions that help me develop as a person. All of this comes naturally to me in my business.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_frames-1024x394.png\" alt=\"\" class=\"wp-image-10226\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_frames-1024x394.png 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_frames-300x115.png 300w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_frames-768x296.png 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_frames-1536x591.png 1536w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_frames.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Just\n movement is a recurring theme around Erik Modin. He is obviously\na guy who wants to move forward and in recent years, having found his passion\nfor animated video during his time as a university student at the digital media production programme in Ume\u00e5, that drive has been circulating around developing a small animation studio. &nbsp;<\/p>\n\n\n\n<p>-\n It was sometime during the DMP programme that I stopped thinking \"what am I\nbest at\" to focus on what was actually the most fun,\nwhat I wanted to do most. Suddenly the choice became easy. It\nI wanted to do animated video,\" he says and continues.&nbsp;<br> Passion and interest drove me to become better at the craft itself. All of a sudden I realised I was pretty good at animation, one of the best in the class. &nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"297\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_fram2-1024x297.png\" alt=\"\" class=\"wp-image-10228\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_fram2-1024x297.png 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_fram2-300x87.png 300w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_fram2-768x223.png 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_fram2-1536x446.png 1536w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotion_fram2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The\n was by no means obvious that the choice would fall on\nanimated video. During high school, it was the engineering programme that was the\na seed was sown during a web design course.&nbsp;<\/p>\n\n\n\n<p>-\n I've never seen myself as a graphic designer, not as a\ntechnology guy either, I was the best at languages, at keeping boxes\nand presenting in front of a group. But when I got to try out the digital\ntools, it was like something came loose. To illustrate or paint for\nwas never my thing, but in the digital world I felt the freedom\nand the desire to create grew.&nbsp;<\/p>\n\n\n\n<p>Back to today.&nbsp;<\/p>\n\n\n\n<p>At the moment, Modin Motion is both a new addition to eXpression Ume\u00e5's incubator programme and producing a bunch of information films for a well-known study association - an initiative that will train leaders in the cultural field. As usual, there's a lot going on.  For example, at the time of writing, both the graphic identity and a website - scheduled to be launched during the summer - are being developed.&nbsp;<\/p>\n\n\n\n<p>One thing is certain. Erik has no plans to stop moving. Welcome to eXpression Erik!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.instagram.com\/_momotion_\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momo_insta-1024x1024.png\" alt=\"\" class=\"wp-image-10215\" width=\"256\" height=\"256\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/_momotion_\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Check out MoMotions instagram<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=ctuUpTr0Fo0&amp;feature=youtu.be\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/skarmavbild-2020-06-03-kl.-14.08.23.png\" alt=\"\" class=\"wp-image-10221\" width=\"313\" height=\"192\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/skarmavbild-2020-06-03-kl.-14.08.23.png 1251w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/skarmavbild-2020-06-03-kl.-14.08.23-300x184.png 300w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/skarmavbild-2020-06-03-kl.-14.08.23-1024x629.png 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/skarmavbild-2020-06-03-kl.-14.08.23-768x471.png 768w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.youtube.com\/watch?v=ctuUpTr0Fo0&amp;feature=youtu.be\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">See a small sample from Youtube<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group grupp-faktaruta\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Fact box<\/h5>\n\n\n\n<p><strong>Name<\/strong>: Erik Modin&nbsp;<br> <strong>Age<\/strong>: 23 (and a half)&nbsp;<br> <strong>Family<\/strong>: Mother &amp; father, two older brothers, two dear sisters-in-law and (soon) four nephews!&nbsp;<br> <strong>Live<\/strong>: Ume\u00e5&nbsp;<br> <strong>From:<\/strong> Matfors&nbsp;<br> <strong>Eats<\/strong> <strong>preferably<\/strong>: Vegopizza&nbsp;<br> <strong>Get bored of<\/strong>: Treading water&nbsp;<br> <strong>Last read book<\/strong>: Myth by Stephen Fry&nbsp;<br> <strong>Best tip you ever got<\/strong>: Second hand shopping&nbsp;<br> <strong>Unexpected feature<\/strong>: Hockey skills&nbsp;<br> <strong>Do in five years<\/strong>: Creating important and beautiful animations with people I like!&nbsp;<br> <strong>Favorite GIF right now<\/strong>: Now and forever, the Huzzah poison by Tobias F\u00fcnke from Arrested Development&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"224\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/giphy-1.gif\" alt=\"\" class=\"wp-image-10218\"\/><\/figure>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r n\u00e5got \u00e5r sedan valde Erik Modin att satsa p\u00e5 frilanslivet och att bygga upp en liten animeringsstudio. Idag finns f\u00f6retaget MoMotion som designar och animerar filmer i 2D \u2013 inte s\u00e4llan med en liten tvist. Erik \u00e4r en av eXpression Ume\u00e5s senaste tillskott bland entrepren\u00f6rer, med sikte p\u00e5 att utveckla b\u00e5de sig sj\u00e4lv och [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,665],"tags":[704],"eu-finansiering":[],"artikeltyp":[626],"class_list":["post-10212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-media","tag-momotion","search-category-artikel","artikeltyp-long-read"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOMOTION SKAPAR ATTRAKTIVA OCH SMARTA ANIMERADE FILMER - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/momotion-creates-attractive-and-smart-animated-films\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOMOTION SKAPAR ATTRAKTIVA OCH SMARTA ANIMERADE FILMER - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"F\u00f6r n\u00e5got \u00e5r sedan valde Erik Modin att satsa p\u00e5 frilanslivet och att bygga upp en liten animeringsstudio. Idag finns f\u00f6retaget MoMotion som designar och animerar filmer i 2D \u2013 inte s\u00e4llan med en liten tvist. Erik \u00e4r en av eXpression Ume\u00e5s senaste tillskott bland entrepren\u00f6rer, med sikte p\u00e5 att utveckla b\u00e5de sig sj\u00e4lv och [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/momotion-creates-attractive-and-smart-animated-films\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-03T12:33:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T14:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotiom_16x9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emil H\u00e4gglund\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emil H\u00e4gglund\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/\"},\"author\":{\"name\":\"Emil H\u00e4gglund\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/f215c002f05a579f8f2e2fd74038215c\"},\"headline\":\"MOMOTION SKAPAR ATTRAKTIVA OCH SMARTA ANIMERADE FILMER\",\"datePublished\":\"2020-06-03T12:33:14+00:00\",\"dateModified\":\"2021-02-08T14:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/\"},\"wordCount\":836,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/momotiom_16x9.png\",\"keywords\":[\"MoMotion\"],\"articleSection\":[\"Creatives\",\"Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/\",\"url\":\"https:\/\/expressionumea.se\/momotion-skapar-attraktiva-och-smarta-animerade-filmer\/\",\"name\":\"MOMOTION SKAPAR ATTRAKTIVA OCH SMARTA ANIMERADE FILMER - 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