{"id":10269,"date":"2020-06-12T13:49:17","date_gmt":"2020-06-12T11:49:17","guid":{"rendered":"https:\/\/expressionumea.se\/?p=10269"},"modified":"2020-08-28T09:40:40","modified_gmt":"2020-08-28T07:40:40","slug":"fashion-loving-uebas-sokes-to-f-act-movement","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/modealskande-umebor-sokes-till-f-act-movement\/","title":{"rendered":"FASHION-LOVING UMBANS WANTED FOR F\/ACT MOVEMENT"},"content":{"rendered":"<p><strong>F\/ACT Movement is the movement for fashion lovers who want to build a sustainable wardrobe without compromising their passion for clothes and fashion. Through eXpression Ume\u00e5, a few Ume\u00e5 residents get the chance to participate in this year's most exciting challenge. From September 2020 to May 2021, the accepted participants, the f\/activists, will have access to a smorgasbord of fun workshops and exciting lectures that focus on the joy of fashion, from a sustainable perspective. The challenge? Shop no new clothes for nine months and share your journey on Instagram. <\/strong><\/p>\n\n\n\n<p>The textile industry is responsible for major climate emissions and clothing production has a significant environmental and health impact. In the F\/ACT Movement project, consumers will lead the way towards a more sustainable fashion industry. Participants from all over Sweden, so called f\/activists, will get new tools through inspiring workshops and lectures on how to easily build a sustainable wardrobe. In Ume\u00e5, it is eXpression with&nbsp;<strong>Marlene Johansson&nbsp;<\/strong>and <strong>Annakarin Nyberg<\/strong>&nbsp;and&nbsp;<strong>Anna Mostr\u00f6m<\/strong>, which runs the project.<\/p>\n\n\n\n<p>Together with experts in a range of\nfields, participants will be able to experiment with reuse, redesign, etc,\ncircularity and sustainability. At the same time, activities will be organised\nfocus on sustainable fashion and helping companies move towards more circular\nbusiness models. Throughout the project, the conscious consumer is at the centre, and\nthe fact that the textile industry needs to change in order to reach the global, national and\nand regional sustainability goals.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Ume\u00e5 and eXpression have fantastic resources in the form of creative capital, well-known influencers in the field, SoftLabs and craftsmanship. We will use all of that to give our f\/activists a wickedly fun and creative journey to making their fashion interest more sustainable. And inspire others to do the same. <strong>Anna Mostr\u00f6m<\/strong>, Project Manager.<\/p><\/blockquote>\n\n\n\n<p><strong>Last day to apply to become a\nf\/activist is 14 June<\/strong>. <\/p>\n\n\n\n<p><strong>Summary&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>What?<\/strong> F\/ACT\nMovement seeks participants to avoid consumption of new clothes for nine months\nwhile learning about sustainable fashion options through workshops and\nlectures. eXpression is part of the project and is looking for 10 f\/activists who live\nin the municipality.&nbsp;<\/p>\n\n\n\n<p><strong>Why?<\/strong> The textile industry is responsible for major climate emissions and clothing production\nhas a major environmental and health impact. 80,000 tonnes of textiles are thrown in the bin\nevery year in Sweden.&nbsp;<\/p>\n\n\n\n<p><strong>When?<\/strong> September\n2020 to May 2021<\/p>\n\n\n\n<p><strong>Application deadline:<\/strong> 14 June<\/p>\n\n\n\n<p><em>F\/ACT Movement is run by\nGothenburg Region (GR) and Science Park Bor\u00e5s with funding from\nThe Swedish Environmental Protection Agency and the V\u00e4stra G\u00f6taland Region. Ume\u00e5 is one of 17 municipalities\nthrough the project will organise local activities focusing on sustainable\nfashion. In addition, the project works with local business development and will\nconnect with businesses.<\/em><\/p>\n\n\n\n<p>Read more and apply here: <a href=\"http:\/\/www.factmovement.se\">www.factmovement.se<\/a><\/p>\n\n\n\n<p><strong>Contact in Ume\u00e5: <\/strong><\/p>\n\n\n\n<p>Anna Mostr\u00f6m, Project Manager<br>073-061 23 45<br><a href=\"mailto:annamostrom@gmail.com\">annamostrom@gmail.com<\/a><\/p>\n\n\n\n<p>Marlene Johansson, CEO eXpression Ume\u00e5<br>070-674 95 39<br><a href=\"mailto:marlene.johansson@expressionumea.se\">marlene.johansson@expressionumea.se<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>F\/ACT Movement \u00e4r r\u00f6relsen f\u00f6r mode\u00e4lskare som vill bygga en h\u00e5llbar garderob utan att tumma p\u00e5 passionen f\u00f6r kl\u00e4der och mode. Genom eXpression Ume\u00e5 f\u00e5r n\u00e5gra umebor chansen att delta i \u00e5rets mest sp\u00e4nnande utmaning. Fr\u00e5n september 2020 till maj 2021 f\u00e5r de antagna deltagarna, f\/activisterna, tillg\u00e5ng till ett sm\u00f6rg\u00e5sbord av roliga workshops och sp\u00e4nnande [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[666],"tags":[602],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-10269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-f-act-movement","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MODE\u00c4LSKANDE UMEBOR S\u00d6KES TILL F\/ACT MOVEMENT - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/fashion-loving-uebas-sokes-to-f-act-movement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MODE\u00c4LSKANDE UMEBOR S\u00d6KES TILL F\/ACT MOVEMENT - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"F\/ACT Movement \u00e4r r\u00f6relsen f\u00f6r mode\u00e4lskare som vill bygga en h\u00e5llbar garderob utan att tumma p\u00e5 passionen f\u00f6r kl\u00e4der och mode. Genom eXpression Ume\u00e5 f\u00e5r n\u00e5gra umebor chansen att delta i \u00e5rets mest sp\u00e4nnande utmaning. Fr\u00e5n september 2020 till maj 2021 f\u00e5r de antagna deltagarna, f\/activisterna, tillg\u00e5ng till ett sm\u00f6rg\u00e5sbord av roliga workshops och sp\u00e4nnande [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/fashion-loving-uebas-sokes-to-f-act-movement\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-12T11:49:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-28T07:40:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/jeansjacka-fact-movement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/modealskande-umebor-sokes-till-f-act-movement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/modealskande-umebor-sokes-till-f-act-movement\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"MODE\u00c4LSKANDE UMEBOR S\u00d6KES TILL F\/ACT MOVEMENT\",\"datePublished\":\"2020-06-12T11:49:17+00:00\",\"dateModified\":\"2020-08-28T07:40:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/modealskande-umebor-sokes-till-f-act-movement\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/modealskande-umebor-sokes-till-f-act-movement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/jeansjacka-fact-movement.jpg\",\"keywords\":[\"F\/ACT Movement\"],\"articleSection\":[\"Mode\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/modealskande-umebor-sokes-till-f-act-movement\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/modealskande-umebor-sokes-till-f-act-movement\/\",\"url\":\"https:\/\/expressionumea.se\/modealskande-umebor-sokes-till-f-act-movement\/\",\"name\":\"MODE\u00c4LSKANDE UMEBOR S\u00d6KES TILL F\/ACT MOVEMENT - 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