{"id":13376,"date":"2020-09-22T07:30:00","date_gmt":"2020-09-22T05:30:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=13376"},"modified":"2020-09-22T11:52:25","modified_gmt":"2020-09-22T09:52:25","slug":"trendspotting-in-the-textile-industry","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/trendspaning-i-textilbranschen\/","title":{"rendered":"New business models are changing the textile industry"},"content":{"rendered":"\t\t
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Texten \u00e4r skriven av Johanna B Wirell<\/a><\/em>, VD och Partner [a] industri. Johanna har \u00f6ver 25 \u00e5rs erfarenhet av arbete i textilbranschen.<\/em><\/p>\n

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Textilbranschen \u00e4r i st\u00f6rre behov av f\u00f6r\u00e4ndring \u00e4n n\u00e5gonsin och stora f\u00f6r\u00e4ndringar \u00e4r p\u00e5 v\u00e4g att ske. Hur ska en av v\u00e4rldens smutsigaste branscher st\u00e4lla om till ett socialt och ekologiskt h\u00e5llbart arbetss\u00e4tt?<\/strong><\/p>\n

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Textilbranschen \u00e4r i grund och botten ett\u00a0hantverksyrke<\/em>.\u00a0
I Sverige designas m\u00e5nga plagg f\u00f6r att sedan tillverkas av producenter i l\u00e5gl\u00f6nel\u00e4nder. Hantverk \u00e4r som bekant tidskr\u00e4vande och tid \u00e4r pengar.\u00a0
Kommentarer och designjusteringar sker p\u00e5 det fysiska provet f\u00f6r att sedan skickas tillbaka till producenten, f\u00f6r ytterligare justeringar. S\u00e5 h\u00e4r kan det forts\u00e4tta i flera omg\u00e5ngar. Tre eller fyra v\u00e4ndor av prover \u00e4r inget ovanligt \u00e4ven f\u00f6r relativt simpla plagg.\u00a0<\/p>\n

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Bjud in ny teknik<\/h2>\n

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Det vi beh\u00f6ver g\u00f6ra \u00e4r att utveckla och modernisera ordet hantverksyrke och bjuda in den nya tekniken i v\u00e5rt arbete.\u00a0Just nu st\u00e5r vi mitt i ett paradigmskifte d\u00e4r 3D visualiseringsprogram som t.ex. Clo3D sl\u00e5r igenom p\u00e5 bred front i branschen.<\/em><\/p>\n

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Fler och fler modef\u00f6retag har nu tagit till sig den nya tekniken och b\u00f6rjat designa i 3D och skapa fotorealistiska visualiseringar direkt p\u00e5 sk\u00e4rmen, ett stort steg p\u00e5 v\u00e4gen f\u00f6r att modernisera och utveckla hantverket.
Detta ers\u00e4tter inte helt de fysiska provet, men genom att anv\u00e4nda tekniken som finns tillg\u00e4nglig s\u00e5 kan vi b\u00e5de snabba upp processer och f\u00e5 ner antalet fysiska prover till ett minimum. Varf\u00f6r inte \u00e4ven l\u00e5ta 3D visualiseringarna av plaggen ers\u00e4tta antalet s\u00e4ljprover vi producerar. Att anv\u00e4nda visualiseringarna som en del av s\u00e4ljprocessen.<\/p>\n

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Elefanten i rummet<\/h2>\n

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Stort fokus l\u00e4ggs idag p\u00e5 utveckling av h\u00e5llbara material och \u00e5tervinning av textilier. Elefanten i rummet \u00e4r dock att det produceras och konsumeras l\u00e5ngt mycket mer textiler \u00e4n vad vi har behov av och vad det finns ekologiska resurser till.<\/p>\n

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Vad kan man g\u00f6ra f\u00f6r att justera \u00f6verproduktionen som existerar. Kan man v\u00e4nda ekvationen och hitta nya aff\u00e4rsstrategier?
Som konsument, skulle vi kunna vara beredda p\u00e5 att, precis som n\u00e4r vi k\u00f6per en bil, f\u00e5 v\u00e4nta p\u00e5 leveransen i 6-8 veckor?\u00a0\u00a0<\/p>\n

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Kan man som f\u00f6retag v\u00e4nda p\u00e5 prismodellen?
Kan man vid f\u00f6rbest\u00e4llning av produkten s\u00e4lja varan till ett l\u00e4gre pris, d\u00e5 man inte sitter p\u00e5 kostnader som lagerh\u00e5llning och likande och n\u00e4r varan v\u00e4l \u00e4r producerad, \u00f6ka priset, d\u00e5 man har fler kostnader att ta med i ekvationen.\u00a0Kan vi sakta ner antal plagg vi producerar och t\u00e4nka mer kvalit\u00e9 \u00e4n kvantitet.\u00a0<\/p>\n

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Producera n\u00e4rmare slutkund<\/h2>\n

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Det \u00e4r ocks\u00e5 viktigt att titta p\u00e5 vart man producerar gentemot vart slutkunden befinner sig.
Att flytta produktionen n\u00e4rmare slutkund kan vare en mycket b\u00e4ttre h\u00e5llbarhetsstrategi \u00e4n att bara stirra sig blind p\u00e5 materialval. Det ena utesluter inte det andra, men att s\u00e4ga att man jobbar h\u00e5llbart genom att enbart justera en del av processen r\u00e4cker inte. \u00c4r slutkunden i Asien, s\u00e5 producera varorna d\u00e4r. \u00c4r slutkunden i Europa, producera i Europa. \u00c4r slutkunden i Skandinavien, ja varf\u00f6r inte, titta p\u00e5 m\u00f6jligheten att producera i n\u00e4romr\u00e5det.<\/p>\n

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\u00c4ven h\u00e4r beh\u00f6ver vi titta p\u00e5 och utveckla hantverket. Kan vi med ny teknik g\u00f6ra produktioner i v\u00e5rt n\u00e4romr\u00e5de mer effektivt och mindre kostsamt f\u00f6r slutkunden. Vi \u00e4r i b\u00f6rjan av en stor f\u00f6r\u00e4ndring av en konservativ och hantverkspr\u00e4glad bransch.
Hur vi kommer producera, s\u00e4lja och konsumera kl\u00e4der h\u00e5ller redan nu p\u00e5 att skifta och vi \u00e4r bara i b\u00f6rjan av denna mycket sp\u00e4nnande process.\u00a0<\/p>\n

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The textile industry is in greater need of change than ever and big changes are on the way. How can one of the world's dirtiest industries make the transition to a socially and environmentally sustainable way of working? <\/p>","protected":false},"author":8,"featured_media":13379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[666],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-13376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"\nNya aff\u00e4rsmodeller f\u00f6r\u00e4ndrar textilbranschen - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/trendspotting-in-the-textile-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nya aff\u00e4rsmodeller f\u00f6r\u00e4ndrar textilbranschen - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Textilbranschen \u00e4r i st\u00f6rre behov av f\u00f6r\u00e4ndring \u00e4n n\u00e5gonsin och stora f\u00f6r\u00e4ndringar \u00e4r p\u00e5 v\u00e4g att ske. 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