{"id":13444,"date":"2020-09-28T09:20:00","date_gmt":"2020-09-28T07:20:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=13444"},"modified":"2020-10-05T14:25:33","modified_gmt":"2020-10-05T12:25:33","slug":"interview-lisa-karlsson","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/intervju-lisa-karlsson\/","title":{"rendered":"Fashion shows and Popups are part of Lisa's everyday life"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13444\" class=\"elementor elementor-13444\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a805d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a805d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-195c0a00\" data-id=\"195c0a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57845ea1 elementor-widget elementor-widget-text-editor\" data-id=\"57845ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><em>In August she managed the pop up shop for Formex in Stockholm and last Friday she organised a fashion show in MVG Gallerian. Lisa Karlsson runs uMe Projects, which takes on this type of assignment in parallel with project management of MVG &amp; Saga Gallerian in central Ume\u00e5. <\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>You run uMe Projects, what do you do besides organising fashion shows?<\/strong><br \/>I also work with pop up shops at Formex, projects like Ume\u00e5 Fashion &amp; Design and have recently started as a project manager for MVG and Saga galleries.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>How did you think about the fashion show in terms of selection, theme, etc.?\u00a0<\/strong><br \/>Sustainability feels like a natural theme, especially when working with local actors. I love collecting products from designers who have a strong drive and passion.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>What is the climate like for fashion companies in Ume\u00e5?\u00a0<\/strong><br \/>The fashion industry faces major challenges globally and locally. But if you find your niche and customers who like what you do, keep costs down, use the people around you and collaborate, you have a good chance of surviving and succeeding.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Fashion and retail have been hit hard by Covid-19, how has your business been affected? Can you tell us what actions you have taken?<\/strong><br \/>At first it was difficult because some planned projects were cancelled. But thanks to a special covid-19 grant, I was able to build a website with an accompanying web shop, for which I am very grateful. At the same time, I was accepted to eXpression, where I have been helped to develop my web and business model. So although the Corona epidemic was initially a challenge, it has also meant that I have been able to make a bigger digital investment.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>What's going on in your company now?<\/strong><br \/>The focus is on my new assignment in the company Johanna\u00a0<a href=\"http:\/\/wiklander.se\/\">Wiklander.se<\/a>\u00a0and Ume\u00e5 Fashion &amp; Design. Then I'm going to do a pop up shop in Ume\u00e5 with an exciting theme.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93462c elementor-widget elementor-widget-image\" data-id=\"f93462c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/MG_Lisa_karlsson_200720_1066_web-1024x683.jpg\" class=\"attachment-large size-large wp-image-13510\" alt=\"Lisa Karlsson\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/MG_Lisa_karlsson_200720_1066_web-1024x683.jpg 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/MG_Lisa_karlsson_200720_1066_web-300x200.jpg 300w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/MG_Lisa_karlsson_200720_1066_web-768x512.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/MG_Lisa_karlsson_200720_1066_web.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a607b05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a607b05\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae19c7b\" data-id=\"ae19c7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9188e51 elementor-widget elementor-widget-text-editor\" data-id=\"9188e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>This is Lisa Karlsson<\/strong><\/p>\n<p><strong>Age:<\/strong> 34 years<\/p>\n<p><strong>Bor:<\/strong> The reef, outside Holmsund.<\/p>\n<p><strong>Family:<\/strong> Nike 5years, Love 7years and her partner Joakim Blomqvist.<\/p>\n<p><strong>Best \"fashion experience\":<\/strong> I really love fashion shows and over the years at Kii I had the opportunity to see many. Ida Sj\u00f6stedt's are probably the ones that have stuck the most.<\/p>\n<p><strong>Best garments of all time:<\/strong> One of my best pieces is a cardigan from Rodebjer that I've had for many years and that always works.<\/p>\n<p><strong>Top tips for sustainable fashion:<\/strong> Take care of your clothes, wash gently (not too often) and mend. If you buy good quality clothes and take care of them, they will last so long.<\/p>\n<p><em>Current as project manager for the fashion show last Friday in the eXpression Pop-In.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbf8528 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbf8528\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09f21bb\" data-id=\"09f21bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f9c50b elementor-widget elementor-widget-heading\" data-id=\"9f9c50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pictures from the fashion show<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f2ccf elementor-widget elementor-widget-shortcode\" data-id=\"14f2ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a data-flickr-embed=\"true\" href=\"https:\/\/www.flickr.com\/photos\/187127881@N08\/albums\/72157716157049908\" title=\"Fashion show in eXpression Pop-In 25 Sept 2020\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/50392873101_50d629d613_c.jpg\" width=\"800\" height=\"600\" alt=\"Fashion show in eXpression Pop-In 25 Sept 2020\"><\/a><script async src=\"\/\/embedr.flickr.com\/assets\/client-code.js\" charset=\"utf-8\"><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In August she managed the pop up shop for Formex in Stockholm and last Friday she organised a fashion show in MVG Gallerian. Lisa Karlsson runs uMe Projects, which takes on this type of assignment in parallel with project management of MVG &amp; Saga Gallerian in central Ume\u00e5. <\/p>","protected":false},"author":8,"featured_media":13508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,659,666],"tags":[650,654],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-13444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-design","category-mode","tag-lisa-karsson","tag-ume-projects","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modevisningar och Popups tillh\u00f6r Lisas vardag - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/interview-lisa-karlsson\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modevisningar och Popups tillh\u00f6r Lisas vardag - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"I augusti styrde hon pop up shop f\u00f6r Formex i Stockholm och i fredags arrangerade hon modevisning i MVG Gallerian. Lisa Karlsson driver uMe Projects som tar sig an denna typ av uppdrag parallellt med projektledning av MVG- &amp; Saga gallerian i centrala Ume\u00e5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/interview-lisa-karlsson\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-28T07:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T12:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/MG_eXpression_Modevisning_200925_4371_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oskar Riby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oskar Riby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/intervju-lisa-karlsson\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/intervju-lisa-karlsson\/\"},\"author\":{\"name\":\"Oskar Riby\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/4d2cdf320ed18c350d6289ea40dbbe64\"},\"headline\":\"Modevisningar och Popups tillh\u00f6r Lisas vardag\",\"datePublished\":\"2020-09-28T07:20:00+00:00\",\"dateModified\":\"2020-10-05T12:25:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/intervju-lisa-karlsson\/\"},\"wordCount\":489,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/intervju-lisa-karlsson\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/MG_eXpression_Modevisning_200925_4371_web.jpg\",\"keywords\":[\"Lisa Karsson\",\"uMe Projects\"],\"articleSection\":[\"Creatives\",\"Design\",\"Mode\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/intervju-lisa-karlsson\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/intervju-lisa-karlsson\/\",\"url\":\"https:\/\/expressionumea.se\/intervju-lisa-karlsson\/\",\"name\":\"Modevisningar och Popups tillh\u00f6r Lisas vardag - 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