{"id":13470,"date":"2020-09-25T14:09:37","date_gmt":"2020-09-25T12:09:37","guid":{"rendered":"https:\/\/expressionumea.se\/?p=13470"},"modified":"2021-02-15T14:40:30","modified_gmt":"2021-02-15T13:40:30","slug":"umea-pioneers-grow-up-exploring-trade-and-urban-development","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/","title":{"rendered":"Ume\u00e5 pioneers gear up in exploration of trade and urban development"},"content":{"rendered":"<p><strong>Bold approaches are needed to understand and shape tomorrow's retail and urban development. A challenge that is particularly critical right now given the ongoing pandemic and has been embraced by business incubator eXpression and real estate owner Mofab through a unique collaboration in the MVG gallery. The pioneering venture experiments with customer and consumption behaviours to explore the role of a mall in the equation of future retail. Work is currently intensifying on the test platform, combining physical and digital activities to develop new business models.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This is an important pioneering project where we are working with a brave property owner to create new knowledge about the role a retail space can play in a city. Right now, there is intense exploration, we are seeing new business models and collaborations take shape. It is clear that we are now at a critical stage and we are seeing increased interest in using our test platform. This is an important part of urban development,\" says Annakarin Nyberg, researcher and programme manager of the eXpression Future Retail Lab business development programme.<\/p><\/blockquote>\n\n\n\n<p>Through a combination of trade and experiences, exhibitions and events, the initiative has not only increased the flow of visitors to the gallery, it has also created conditions for new entrepreneurs and organizations to take place and meet Ume\u00e5's citizens<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We are in the midst of a changing era and for us as a property owner it is a matter of course to strive to think in new ways and to develop our offerings. eXpression Pop-in is an exciting pioneering effort and it is with great interest that we have taken part in this important work, says Rolf Burlin, Deputy CEO Mofab.<\/p><\/blockquote>\n\n\n\n<p>It has now been a year since the property owner Mofab was approached with the request to participate in a joint exploration together with the business incubator eXpression Ume\u00e5. In September 2019, the doors were opened to the eXpression Pop-in, a space where startups from the incubator, combined with established traders in the retail, hospitality and experience industries, have been given the opportunity to create the conditions for running their businesses. The equation also includes Ume\u00e5 University, Ume\u00e5 Municipality, interest groups, primary and secondary schools who have worked together with the aim of an even more vibrant city centre.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> Constantly changing conditions in the trade have led to the extension of the cooperation with Mofab. Today, we have a wealth of experience that we hope to be able to share in new and future collaborations,\" says Annakarin Nyberg, researcher and programme manager for the eXpression Future Retail Lab business development programme.<\/p><\/blockquote>\n\n\n\n<p><em>The advanced business development programme eXpression Future Retail Lab is behind the investment in the MVG mall. The programme is implemented with the aim of creating growth, developing new business models and forms of collaboration and is an initiative together with the Swedish Commerce Federation via the Merchants' Association Foundation, Ume\u00e5 municipality, Region V\u00e4sterbotten, Ume\u00e5 University and EU structural funds.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Bold approaches are needed to understand and shape tomorrow's retail and urban development. A challenge that is particularly critical right now given the ongoing pandemic and has been embraced by business incubator eXpression and real estate owner Mofab through a unique collaboration in the MVG gallery. The pioneering venture experiments with customer and consumption behaviours to explore the role of a mall in the equation of future retail. Work is currently intensifying on the test platform, combining physical and digital activities to develop new business models.<\/p>","protected":false},"author":4,"featured_media":13473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475],"tags":[474],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-13470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-retail-lab","tag-expression-pop-in","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ume\u00e5pionj\u00e4rer v\u00e4xlar upp i utforskandet av handel- och stadsutveckling - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/umea-pioneers-grow-up-exploring-trade-and-urban-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ume\u00e5pionj\u00e4rer v\u00e4xlar upp i utforskandet av handel- och stadsutveckling - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Det kr\u00e4vs dj\u00e4rva grepp f\u00f6r att f\u00f6rst\u00e5 och forma morgondagens handel- och stadsutveckling. En utmaning som just nu \u00e4r s\u00e4rskilt kritisk med tanke p\u00e5 den p\u00e5g\u00e5ende pandemin och som har antagits av f\u00f6retagsinkubatorn eXpression och fastighets\u00e4garen Mofab genom ett unikt samarbete i MVG-gallerian. Pionj\u00e4rsatsningen experimenterar med kund- och konsumtionsbeteenden f\u00f6r att utforska en gallerias roll i ekvationen om framtidens handel. Just nu intensifieras arbetet med testplattformen d\u00e4r fysiska och digitala aktiviteter kombineras f\u00f6r att utveckla nya aff\u00e4rsmodeller.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/umea-pioneers-grow-up-exploring-trade-and-urban-development\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-25T12:09:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-15T13:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/8840053E-7AF4-45AA-9BF2-DC3802B079BD_1_201_a-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Wikholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Wikholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/\"},\"author\":{\"name\":\"Anna Wikholm\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950\"},\"headline\":\"Ume\u00e5pionj\u00e4rer v\u00e4xlar upp i utforskandet av handel- och stadsutveckling\",\"datePublished\":\"2020-09-25T12:09:37+00:00\",\"dateModified\":\"2021-02-15T13:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/09\/8840053E-7AF4-45AA-9BF2-DC3802B079BD_1_201_a-scaled.jpeg\",\"keywords\":[\"eXpression Pop-In\"],\"articleSection\":[\"Future Retail Lab\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/\",\"url\":\"https:\/\/expressionumea.se\/umeapionjarer-vaxlar-upp-i-utforskandet-av-handel-och-stadsutveckling\/\",\"name\":\"Ume\u00e5pionj\u00e4rer v\u00e4xlar upp i utforskandet av handel- och stadsutveckling - 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