{"id":14102,"date":"2020-11-20T11:56:16","date_gmt":"2020-11-20T10:56:16","guid":{"rendered":"https:\/\/expressionumea.se\/?p=14102"},"modified":"2023-08-03T22:16:02","modified_gmt":"2023-08-03T20:16:02","slug":"creativity-among-umean-traders","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/kreativitet-bland-umeas-handlare\/","title":{"rendered":"Creativity among Ume\u00e5's traders"},"content":{"rendered":"<p><strong>On 10 November, new restrictions from the Public Health Agency&nbsp;<\/strong><strong>given the current Corona pandemic. For<\/strong><strong>&nbsp;many retailers, this means an even smaller flow of visitors and customers. This when most&nbsp;<\/strong><strong>under normal circumstances<\/strong><strong>&nbsp;begins the Christmas sales on which it depends.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Online shopping is becoming increasingly important, but for stores that don't have fully developed digital channels, creativity is invaluable. We see examples involving in-store appointment booking before regular opening hours, pre-packaged goods promoted on social media and picked up during times with less flow of people. Home delivery and shopping over facetime. Beauty salons offering private rooms for treatments or home visits. Red or green signs outside shops telling shoppers if they are far enough apart, all to make them feel safe. The list of creative ideas could go on and on, and for many operators, these days are all about survival.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Now is the time for us as citizens to take responsibility. Obviously by keeping our distance, washing our hands, staying at home if we are sick, but also by supporting our local traders. There will be a post-Corona era and I believe that most people in our society will still want to be able to visit their local shops,\" says Annakarin Nyberg, eXpression Future Retail Lab programme manager.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>The eXpression Future Retail Lab is an accelerator programme in which 16 participating companies are currently undergoing a programme that examines issues related to the sustainable retail, hospitality and experience industries of the future. The topics range from customer and consumer behaviour to new digital tools, environmental analysis and sourcing and logistics. The group of 16 actors from the Ume\u00e5 region meet for workshops on 10 occasions over a nine-month period and are given the opportunity to develop their business through new business models and new forms of collaboration.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Already after a few months together we see how the group of participating companies develops. They take help from us industry experts and business developers but also from each other and we see new collaborations taking shape. One such example is G\u00e5rdshem, which together with Eljest has opened a pop-up in the MVG gallery in Ume\u00e5. The need for new knowledge, business development support, thoughtful and creative ideas combined with strength and that we in the city join forces is necessary right now, says Annakarin Nyberg, programme manager eXpression Fututre Retail Lab.&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<p><em>eXpression Fututre Retail Lab is an initiative via the Swedish Retail Foundation, the Ume\u00e5 Municipality and is part-financed via EU structural funds.&nbsp;&nbsp;<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Den 10 november kom nya restriktioner fr\u00e5n Folkh\u00e4lsomyndigheten&nbsp;givet den r\u00e5dande Coronapandemin. F\u00f6r&nbsp;m\u00e5nga akt\u00f6rer inom handeln inneb\u00e4r detta ett \u00e4n mindre fl\u00f6de av bes\u00f6kare och kunder. Detta n\u00e4r de flesta&nbsp;under normala omst\u00e4ndigheter&nbsp;p\u00e5b\u00f6rjar den julf\u00f6rs\u00e4ljning man \u00e4r helt beroende av.&nbsp; Webbhandeln blir allt viktigare, men f\u00f6r butikerna som inte har helt utvecklade digitala kanaler blir kreativiteten ov\u00e4rderlig. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-14102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-retail-lab","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kreativitet bland Ume\u00e5s handlare - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/creativity-among-umean-traders\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kreativitet bland Ume\u00e5s handlare - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Den 10 november kom nya restriktioner fr\u00e5n Folkh\u00e4lsomyndigheten&nbsp;givet den r\u00e5dande Coronapandemin. F\u00f6r&nbsp;m\u00e5nga akt\u00f6rer inom handeln inneb\u00e4r detta ett \u00e4n mindre fl\u00f6de av bes\u00f6kare och kunder. Detta n\u00e4r de flesta&nbsp;under normala omst\u00e4ndigheter&nbsp;p\u00e5b\u00f6rjar den julf\u00f6rs\u00e4ljning man \u00e4r helt beroende av.&nbsp; Webbhandeln blir allt viktigare, men f\u00f6r butikerna som inte har helt utvecklade digitala kanaler blir kreativiteten ov\u00e4rderlig. 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