{"id":14685,"date":"2021-01-14T15:55:14","date_gmt":"2021-01-14T14:55:14","guid":{"rendered":"https:\/\/expressionumea.se\/?p=14685"},"modified":"2023-08-03T22:14:50","modified_gmt":"2023-08-03T20:14:50","slug":"johanna-forsberg-new-programme-manager-for-expression-design","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/johanna-forsberg-ny-programansvarig-for-expression-design\/","title":{"rendered":"Johanna Forsberg new head of eXpression Design"},"content":{"rendered":"

As of the beginning of the year, eXpression Design, which was previously split between \u00d6rnsk\u00f6ldsvik and Ume\u00e5, is a single major digital business development programme. Designer, artist and entrepreneur Johanna Forsberg will be the new programme manager.<\/strong> 
- Together with a broad network of innovative creators and entrepreneurs, I look forward to being an active part of ploughing the paths for the creative industries in the north and helping more people take the plunge to go international,\" says Johanna.<\/strong> <\/p>\n\n\n\n

Johanna Forsberg runs an international design company with her own designed products and has also been instrumental in the start-up and establishment of High Coast Creative - a trade association and network for the creative industries on the High Coast. Previously, she was responsible for the \u00d6vik branch of the design programme, but will now be in charge of the programme when Ume\u00e5 and \u00d6rnsk\u00f6ldsvik merge. <\/p>\n\n\n\n

The ongoing pandemic has meant that most of eXpression Ume\u00e5's operations have been converted to a digital environment. This has of course brought a lot of challenges but also new opportunities. In a digital context, location matters less. It was therefore natural for us to merge the two groups and focus even more on exchanging experiences and creating strong networks between designers and local manufacturers in the north. Now that we're working together, we're in an even better position to do so,\" says Johanna. <\/p><\/blockquote>\n\n\n\n

What happens in<\/strong> <\/strong>program<\/strong>t<\/strong> <\/strong>in the spring<\/strong>?<\/strong> <\/p>\n\n\n\n

During the autumn, idea generation and prototyping have been in focus, interspersed with testing the ideas against the market. The group is now moving from that phase straight into the workshop to turn their design into reality. The idea of the programme is to open their eyes to what the whole product development journey entails, that it is possible to create locally and that the step towards an international market may be closer than they think. The spring and the programme will end with a vernissage, says Johanna. <\/p><\/blockquote>\n\n\n\n

The final phase of eXpression Design offers a series of lectures aimed at strengthening participants' chances of succeeding in their business after the programme ends. The focus will be on building your personal brand, learning how to monetise what you create and what you need to consider to protect your design and brand.  <\/p>\n\n\n\n

A major joint launch of the 18 companies' products, refined in the programme, is planned for May. Whether it will be all-digital or live, time will tell. <\/p>\n\n\n\n

\"\"
Maria Persson, head of the \u00d6rnsk\u00f6ldsvik department for eXpression Design. Photo: Elin Nerpin<\/figcaption><\/figure>\n\n\n\n

When Johanna becomes programme manager, Maria Persson takes over responsibility for the \u00d6rnsk\u00f6ldsvik group. The two will work together on the development of eXpression Design.   <\/p>\n\n\n\n

FACTS<\/strong>:
eXpression Design is a successful cross-county collaboration between eXpression Ume\u00e5 and the creative network High Coast Creative in \u00d6rnsk\u00f6ldsvik.The programme enables more cross-industry collaborations between creators and manufacturers.  
The programme offers tools to help creators turn their ideas into reality. The aim is to develop a locally produced product and to support creators to grow in their entrepreneurship and ability to establish sustainable partnerships and networks. The hope is to strengthen profitability, find new markets and develop local production.  
There is also the possibility of further development, as a later stage, focusing on internationalisation and strategic planning. <\/p>\n\n\n\n

Read more about the programme here.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Fr\u00e5n och med \u00e5rsskiftet \u00e4r eXpression Design, som tidigare var uppdelat mellan \u00d6rnsk\u00f6ldsvik och Ume\u00e5, ett enda st\u00f6rre digitalt aff\u00e4rsutvecklingsprogram. Designern, konstn\u00e4ren och entrepren\u00f6ren Johanna Forsberg blir ny programansvarig. \u2013 Tillsammans med ett brett n\u00e4tverk av innovativa kreat\u00f6rer och entrepren\u00f6rer ser jag fram emot att f\u00e5 vara en aktiv del i att pl\u00f6ja v\u00e4gar f\u00f6r de […]<\/p>\n","protected":false},"author":6,"featured_media":14688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[659,314],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-14685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-expression-design","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"\nJohanna Forsberg ny ansvarig f\u00f6r eXpression Design - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/johanna-forsberg-new-programme-manager-for-expression-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Johanna Forsberg ny ansvarig f\u00f6r eXpression Design - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Fr\u00e5n och med \u00e5rsskiftet \u00e4r eXpression Design, som tidigare var uppdelat mellan \u00d6rnsk\u00f6ldsvik och Ume\u00e5, ett enda st\u00f6rre digitalt aff\u00e4rsutvecklingsprogram. Designern, konstn\u00e4ren och entrepren\u00f6ren Johanna Forsberg blir ny programansvarig. \u2013 Tillsammans med ett brett n\u00e4tverk av innovativa kreat\u00f6rer och entrepren\u00f6rer ser jag fram emot att f\u00e5 vara en aktiv del i att pl\u00f6ja v\u00e4gar f\u00f6r de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/johanna-forsberg-new-programme-manager-for-expression-design\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T14:55:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T20:14:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/01\/johanna_16x9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emil H\u00e4gglund\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emil H\u00e4gglund\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/johanna-forsberg-ny-programansvarig-for-expression-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/johanna-forsberg-ny-programansvarig-for-expression-design\/\"},\"author\":{\"name\":\"Emil H\u00e4gglund\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/f215c002f05a579f8f2e2fd74038215c\"},\"headline\":\"Johanna Forsberg ny ansvarig f\u00f6r eXpression Design\",\"datePublished\":\"2021-01-14T14:55:14+00:00\",\"dateModified\":\"2023-08-03T20:14:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/johanna-forsberg-ny-programansvarig-for-expression-design\/\"},\"wordCount\":642,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/johanna-forsberg-ny-programansvarig-for-expression-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/01\/johanna_16x9.jpg\",\"articleSection\":[\"Design\",\"eXpression Design\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/johanna-forsberg-ny-programansvarig-for-expression-design\/\",\"url\":\"https:\/\/expressionumea.se\/johanna-forsberg-ny-programansvarig-for-expression-design\/\",\"name\":\"Johanna Forsberg ny ansvarig f\u00f6r eXpression Design - 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