{"id":15336,"date":"2021-03-18T11:30:00","date_gmt":"2021-03-18T10:30:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=15336"},"modified":"2023-08-03T22:13:35","modified_gmt":"2023-08-03T20:13:35","slug":"trade-in-new-places-where-trade-happens-where-can-trade-happen","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/handel-pa-nya-platser-var-sker-handel-var-kan-handel-ske\/","title":{"rendered":"Trade in new places. Where does trade happen, where can trade happen?"},"content":{"rendered":"

There are different answers to the question of where trade takes place. The most common answer is that trade takes place where we plan<\/em> for it. That is, on spaces that property owners, urban planners and other stakeholders design and decide that trade should be conducted from. Such as shopping centres and main streets in the city or village, for example.<\/strong><\/p>\n\n\n\n

An inverse approach to the question of where trade takes place is to let the customer decide on the location. Letting the customer's preferences dictate may result in trading taking place from locations that are not usually planned for the purpose. It may be a space, a context or in conditions where customers feel the need to shop, thus creating a potential business opportunity.<\/p>\n\n\n\n

By asking the question where trading can take place<\/em> creates new opportunities for companies to identify and explore.<\/p>\n\n\n\n

The question is not new, it has been asked by companies throughout history. For example, the ice cream van and the drive-through fishmonger have offered ice cream and fish sales close to our homes and at times when we feel the need for a good dessert, or a good raw material to cook a meal from.<\/p>\n\n\n\n

During 2020 and the rise of the corona pandemic, many companies have been challenged and we see many creative examples of owner-managed companies finding new ways to meet customers' needs. For example:<\/p>\n\n\n\n