{"id":15404,"date":"2021-03-11T09:01:02","date_gmt":"2021-03-11T08:01:02","guid":{"rendered":"https:\/\/expressionumea.se\/?p=15404"},"modified":"2023-08-03T22:13:58","modified_gmt":"2023-08-03T20:13:58","slug":"hh-in-hornefors-reaches-thousands-via-social-media","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/hh-i-hornefors-nar-tusentals-via-sociala-medier\/","title":{"rendered":"H&H in H\u00f6rnefors reaches thousands via social media"},"content":{"rendered":"

More than 80,000 people have seen the latest digital fashion show that the clothing store H&H in H\u00f6rnefors arranged for the benefit of Ume\u00e5 City Mission - without having spent a penny on marketing. When the pandemic hit, Hel\u00e9ne Fredriksson and Helen Bergstr\u00f6m and team were quick to adapt and thanks to creative solutions and strong customer relationships, the store continues to reach thousands via facebook and instagram every week.<\/strong> 
- I am most proud of the tremendous support and response we have received from our customers, it is for them that we do this, says Hel\u00e9n Fredriksson. <\/strong><\/p>\n\n\n\n

33 years ago, Bergstr\u00f6m walked into the local kiosk and asked if Fredriksson would like to start a clothing store. The rest of the plans were drawn up in the car on the way to a football match and Butiq H&H (Helen and Hel\u00e9n) was a fact.<\/p>\n\n\n\n

- We didn't know each other, but she had a feeling and now here we are thirty years later, having grown from 60 to 500 square metres. It's been an amazing journey with a lot of hard work, but we love it,\" says Hel\u00e9n Fredriksson. <\/p>\n\n\n\n

\"\"
Owners Hel\u00e9n Fredriksson and Helen Bergstr\u00f6m. Photo: H&H <\/figcaption><\/figure>\n\n\n\n

She says that they have been working almost every Saturday since they started in 1987. The driving force throughout the years has been the joy of creating something of their own and their passion for the clothing industry and personal service. When the business closed last spring, the owners were worried. But true to form, they didn't sit down and feel sorry for themselves, they got to work. It was the same energy that had been there since the beginning that was now being used to turn things around. <\/p>\n\n\n\n

- It was a survival strategy that worked, for us and for our customers. We had millions worth of stock that we couldn't let burn inside, so we didn't have time to think too much,\" says Hel\u00e9n. <\/p>\n\n\n\n

Tackling the pandemic with digital fashion shows <\/h3>\n\n\n\n

When H&H celebrated 30 years a few years ago, they arranged a celebrated fashion show in the Idunteatern in Ume\u00e5. With 600 paying visitors, they stunned the ticket service crew at Ticnet, who didn't really think it was possible. With the pandemic having just paralysed large parts of society, they came up with the idea of holding a fashion show again - this time digitally. <\/p>\n\n\n\n

- We were probably among the first in Sweden to arrange a digital fashion show. I think we actually helped inspire more people to try it. We had never done anything like that before, not in that way. It was homemade from scratch with a mobile phone glued to a ladder, but it worked. The response was fantastic and we have our customers to thank for that,\" says Hel\u00e9n. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
H&H in H\u00f6rnefors was among the first in Sweden to organise digital fashion shows. The latest one has been viewed by over 83,000 people on Facebook.<\/figcaption><\/figure>\n\n\n\n

It didn't end there. Despite some glitches in the system, they managed to hold another digital fashion show in the autumn and a third one last December for Ume\u00e5 City Mission. Then things really took off. Hel\u00e9n continues: <\/p>\n\n\n\n

- I think we're up to over 83,000 views, 84 shares and hundreds of comments on the broadcast on Facebook, and we haven't paid a penny in marketing, we never have. When you think about it, it's absolutely amazing. <\/p>\n\n\n\n

Friday movies and Facetime shopping <\/h3>\n\n\n\n

The rapid transition from being primarily a physical store to really going online includes the much-loved Friday movies. Every week, the H\u00f6rnefors gang releases short videos that promote new garments, update the store and inform about what's going on - often with a twinkle in their eye.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
FaceTime shopping is one of the many creative solutions H&H developed during the pandemic.<\/figcaption><\/figure>\n\n\n\n

- We receive daily comments and messages from customers who appreciate our videos. I've even been stopped several times in town. It's incredibly funny. We want to create a recognition factor and convey the same feeling that customers have when they meet us in the store, even during the pandemic. <\/p>\n\n\n\n

People from all over Sweden are getting in touch to watch the films. They call, send messages and tell us what they want to buy.<\/p>Hel\u00e9n Fredriksson, H&H<\/cite><\/blockquote><\/figure>\n\n\n\n

There will also be sales linked to the Friday films. Hel\u00e9n explains: <\/p>\n\n\n\n

- People from all over Sweden are getting in touch to watch the films. They call, send messages and tell us what they want to buy. It could be a particular garment shown 3:20 into this or that video. <\/p>\n\n\n\n

In addition to video clips on Facebook and Instagram, H&H has also developed the Facetime shopping service. Something that is becoming more and more popular. <\/p>\n\n\n\n

- It's as simple as a customer contacting us and telling us what they want. We show them the shop via video call and set up a test cab. People often buy for around SEK 2,000 to 4,000. It's a great way to provide personal service remotely and we find that it suits our customers, especially in these times,\" says Hel\u00e9n. <\/p>\n\n\n\n

Hel\u00e9n is careful to emphasise that digital development would not have been possible without competent employees. Petronella Strandberg has special responsibility for social media at the construction site, and her knowledge and creative ability have been invaluable. <\/p>\n\n\n\n

With customer relations in focus <\/h3>\n\n\n\n

When asked why H&H has been so successful in shifting to more digital offerings, the answer is customer relations. It's something Helen and Hel\u00e9n have valued for a long time and something you never take for granted. But the ingredients, according to Hel\u00e9n, are not that complicated. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
At H&H, the customer is always at the centre. Throughout the pandemic, they have worked hard to make sure they offer the best possible service - despite the circumstances.<\/figcaption><\/figure>\n\n\n\n

- It should be a pleasure to come to us, whether physically or digitally. We always want to energize and make sure you get personalized service for real. We are simple people who love to interact with people and I believe and hope that this will rub off. When you hear that people are longing to come to us, it makes you extremely proud. But it really goes both ways, we get so much energy and joy from our customers. It would never have been possible to work the way we have otherwise for over 30 years. <\/p>\n\n\n\n

We are simple people who love to socialise and I believe and hope that this will rub off.<\/p>HEL\u00c9N FREDRIKSSON, H&H<\/cite><\/blockquote><\/figure>\n\n\n\n

Owners Hel\u00e9n Fredriksson and Helen Bergstr\u00f6m continue to struggle despite the wet blanket of corona pandemic. Of course there are things that worry them, but they are hopeful that vaccination will take off and that we as a society will continue to take responsibility and help each other. <\/p>\n\n\n\n

In the meantime, H&H at kungsv\u00e4gen 13 in H\u00f6rnefors is ready to spread warmth and joy through personal service that leaves no one indifferent - digital or not. If I may guess: at least for another 30 years.<\/p>\n\n\n\n

H&H has previously been part of the advanced accelerator programme Future Retail Lab. Applications for the next round are now open. Read more here.<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u00d6ver 80 000 personer har sett den senaste digitala modevisningen som kl\u00e4dbutiken H&H i H\u00f6rnefors arrangerade till f\u00f6rm\u00e5n f\u00f6r Ume\u00e5 stadsmission \u2013 utan att ha lagt en krona p\u00e5 marknadsf\u00f6ring. N\u00e4r pandemin slog till var Hel\u00e9ne Fredriksson och Helen Bergstr\u00f6m med team snabba p\u00e5 att st\u00e4lla om och tack vare kreativa l\u00f6sningar och starka kundrelationer […]<\/p>\n","protected":false},"author":6,"featured_media":15419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475,666],"tags":[723,500],"eu-finansiering":[],"artikeltyp":[626],"class_list":["post-15404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-retail-lab","category-mode","tag-framtidens-hallbara-besoksnaring","tag-future-retail-lab","search-category-artikel","artikeltyp-long-read"],"yoast_head":"\nH&H i H\u00f6rnefors n\u00e5r tusentals via sociala medier - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/hh-in-hornefors-reaches-thousands-via-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&H i H\u00f6rnefors n\u00e5r tusentals via sociala medier - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"\u00d6ver 80 000 personer har sett den senaste digitala modevisningen som kl\u00e4dbutiken H&H i H\u00f6rnefors arrangerade till f\u00f6rm\u00e5n f\u00f6r Ume\u00e5 stadsmission \u2013 utan att ha lagt en krona p\u00e5 marknadsf\u00f6ring. 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