{"id":15560,"date":"2021-03-19T17:14:29","date_gmt":"2021-03-19T16:14:29","guid":{"rendered":"https:\/\/expressionumea.se\/?p=15560"},"modified":"2023-08-03T22:13:23","modified_gmt":"2023-08-03T20:13:23","slug":"the-expression-pop-in-test-platform-thanks-you-for-this-time","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/testplattformen-expression-pop-in-tackar-for-denna-gang\/","title":{"rendered":"The Pop-in test platform thanks for this time"},"content":{"rendered":"<p><strong>In autumn 2019, eXpression Ume\u00e5 launched a pioneering project in MVG-gallerian - together with the property owner MOFAB - with the aim of exploring the future of sustainable trade and the city centre. The pop-in has been a test platform where creators and entrepreneurs from the incubator have been given the opportunity to showcase their offerings and organise events, exhibitions and pop-ups. After a year and a half of learning and new insights, the project is now coming to an end.<\/strong><\/p>\n\n\n\n<p>- It's been great fun and educational to have the opportunity to explore what tomorrow's retail and city centre could contain. Without the property owner MOFAB, this initiative would not have been possible. We are delighted that there are such brave and innovative players in the city who are willing to try new approaches,\" says <strong>Anna Wikholm Kjellberg<\/strong>, which together with <strong>Annakarin Nyberg<\/strong> is responsible for the project.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/03\/eXpressionPopIn_OskarSandstrom-022-1-1024x683.jpg\" alt=\"\" class=\"wp-image-15566\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/03\/eXpressionPopIn_OskarSandstrom-022-1-1024x683.jpg 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/03\/eXpressionPopIn_OskarSandstrom-022-1-300x200.jpg 300w, https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/03\/eXpressionPopIn_OskarSandstrom-022-1-768x512.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/03\/eXpressionPopIn_OskarSandstrom-022-1-1536x1024.jpg 1536w, https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/03\/eXpressionPopIn_OskarSandstrom-022-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>The aim of the eXpression Pop-In has been to explore the future of sustainable trade and urban development. What happens if a space is put in the hands of new creative entrepreneurs? Photo by Oskar Sandstr\u00f6m<\/figcaption><\/figure><\/div>\n\n\n\n<p>Designed to be a creative, accessible and inclusive space, the MVG gallery has been used for workshops, live broadcasts, children's movement paths, pop-up shops, exhibitions and more. The focus has been on flexibility and the idea has been to see the space as a platform, or stage, where new business models, concepts and expressions have come under the microscope - from a playful and curious perspective.<\/p>\n\n\n\n<p>- We were, and are, genuinely curious about what could happen if such a space was given the opportunity to be shaped by creative and innovative entrepreneurs. We need to dare to move and cross boundaries to discover new things, eXpression Pop-in has been a way to make that happen,\" says <strong>Anna<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Green Friday i eXpression Pop-In\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/rA7RLZMz0J0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Documentation from \"Green Friday\" where a range of creators came together to use the Pop-In platform. The aim was to make sustainable consumption visible.<\/figcaption><\/figure>\n\n\n\n<p>By challenging the traditional shopping space of a mall and creating curiosity among the city's visitors, the test platform has contributed to an increased flow in the mall. The varied content has also allowed different types of consumer groups to cross the threshold, which has provided the basis for interesting encounters.  <\/p>\n\n\n\n<p>- There is definitely more to discover and test based on what we have learned so far. This is not the last time we will create a pop-in concept. Now we're gathering all the insights and ideas to explore how we can take it further in the future,\" concludes <strong>Anna<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00f6sten 2019 drog eXpression Ume\u00e5 ig\u00e5ng en pionj\u00e4rsatsning i MVG-gallerian \u2013 tillsammans med fastighets\u00e4garen MOFAB \u2013 med syfte att utforska framtidens h\u00e5llbara handel och stadsk\u00e4rna. Pop-in har varit en testplattform d\u00e4r kreat\u00f6rer och entrepren\u00f6rer fr\u00e5n inkubatorn getts m\u00f6jlighet att visa upp sina erbjudanden och arrangera events, utst\u00e4llningar och pop-ups. Efter ett och ett halvt \u00e5r [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475],"tags":[474],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-15560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-retail-lab","tag-expression-pop-in","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Testplattformen Pop-in tackar f\u00f6r denna g\u00e5ng - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/the-expression-pop-in-test-platform-thanks-you-for-this-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Testplattformen Pop-in tackar f\u00f6r denna g\u00e5ng - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"H\u00f6sten 2019 drog eXpression Ume\u00e5 ig\u00e5ng en pionj\u00e4rsatsning i MVG-gallerian \u2013 tillsammans med fastighets\u00e4garen MOFAB \u2013 med syfte att utforska framtidens h\u00e5llbara handel och stadsk\u00e4rna. Pop-in har varit en testplattform d\u00e4r kreat\u00f6rer och entrepren\u00f6rer fr\u00e5n inkubatorn getts m\u00f6jlighet att visa upp sina erbjudanden och arrangera events, utst\u00e4llningar och pop-ups. 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