{"id":15999,"date":"2021-05-03T13:10:41","date_gmt":"2021-05-03T11:10:41","guid":{"rendered":"https:\/\/expressionumea.se\/?p=15999"},"modified":"2023-08-03T22:12:10","modified_gmt":"2023-08-03T20:12:10","slug":"say-hello-to-the-architects-gronlund-karlsson","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/sag-hej-till-arkitekterna-gronlund-karlsson\/","title":{"rendered":"Say hello to the architects Gr\u00f6nlund Karlsson"},"content":{"rendered":"<p><strong>Meet the latest additions to the Creatives incubator programme: Samuel Gr\u00f6nlund and Erik Karlsson. Together, the duo runs an architecture and design studio that weaves together natural values, bold architecture and holistic brand design, drawing on the culture of Norrland.<\/strong><\/p>\n\n\n\n<p>Although both Samuel and Erik are in the middle of finishing their master's degrees in architecture, that hasn't stopped them from starting companies together. Samuel, who has extensive experience in the communications industry - including as both CEO and art director, decided late in life to broaden his expertise in visual communications by adding a dimension to his portfolio.&nbsp;<\/p>\n\n\n\n<p>Along the way, he met Erik, the snowboarding pro, who, after shelving his board, has taken hold of his dream. Today they are partners and new participants in Creatives - eXpression Ume\u00e5's incubator programme.<\/p>\n\n\n\n<p>- We are both interested in exploring the conditions and unique values of a place and creating something new from them. What we do should be based on the place where we work,\" says&nbsp;<strong>Samuel Gr\u00f6nlund<\/strong>.<\/p>\n\n\n\n<p>Projects that combine brand design and architecture are particularly relevant for the newly established studio. For example, holistic identity concepts for everything from the experience industry and hospitality to shops and restaurants. Preferably projects in Norrland and in particular V\u00e4sterbotten.<\/p>\n\n\n\n<p>- Northern Sweden is important to us. We both have a history of moving around a lot in nature, whether it's coastal or mountain landscapes. That's why projects in a natural environment with opportunities for architectural exploration are particularly interesting. There are social values in creating places that are beautiful, accessible to many and that can help strengthen and develop a community. We want to be part of that,\" says&nbsp;<strong>Samuel<\/strong>.<\/p>\n\n\n\n<p>Despite special times, projects are already rolling in. Gr\u00f6nlund Karlsson is currently working on a major pitch for a destination in the Ume\u00e5 region, as well as a few smaller villa and holiday home projects.<\/p>\n\n\n\n<p>We welcome Samuel and Erik and look forward to following their journey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-03-kl.-13.14.12-1024x593.png\" alt=\"\" class=\"wp-image-16029\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-03-kl.-13.14.12-1024x593.png 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-03-kl.-13.14.12-300x174.png 300w, https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-03-kl.-13.14.12-768x445.png 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/05\/Skarmavbild-2021-05-03-kl.-13.14.12.png 1502w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>From left. Gr\u00f6nlund and Karlsson.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>M\u00f6t de senaste tillskotten i inkubatorprogrammet Creatives: Samuel Gr\u00f6nlund och Erik Karlsson. Tillsammans driver duon en arkitekt- och designstudio som med avstamp i den norrl\u00e4ndska&nbsp;kulturen v\u00e4ver samman naturn\u00e4ra v\u00e4rden, modig arkitektur och holistisk varum\u00e4rkesdesign. \u00c4ven om b\u00e5de Samuel och Erik \u00e4r mitt uppe i att avsluta sina masterstudier i arkitektur har det inte hindrat dem [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[657,335,659],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-15999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkitektur","category-creatives","category-design","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e4g hej till arkitekterna Gr\u00f6nlund Karlsson - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/say-hello-to-the-architects-gronlund-karlsson\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e4g hej till arkitekterna Gr\u00f6nlund Karlsson - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"M\u00f6t de senaste tillskotten i inkubatorprogrammet Creatives: Samuel Gr\u00f6nlund och Erik Karlsson. Tillsammans driver duon en arkitekt- och designstudio som med avstamp i den norrl\u00e4ndska&nbsp;kulturen v\u00e4ver samman naturn\u00e4ra v\u00e4rden, modig arkitektur och holistisk varum\u00e4rkesdesign. \u00c4ven om b\u00e5de Samuel och Erik \u00e4r mitt uppe i att avsluta sina masterstudier i arkitektur har det inte hindrat dem [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/say-hello-to-the-architects-gronlund-karlsson\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-03T11:10:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T20:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/04\/gronlund-karlsson.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emil H\u00e4gglund\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emil H\u00e4gglund\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/sag-hej-till-arkitekterna-gronlund-karlsson\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/sag-hej-till-arkitekterna-gronlund-karlsson\/\"},\"author\":{\"name\":\"Emil H\u00e4gglund\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/f215c002f05a579f8f2e2fd74038215c\"},\"headline\":\"S\u00e4g hej till arkitekterna Gr\u00f6nlund Karlsson\",\"datePublished\":\"2021-05-03T11:10:41+00:00\",\"dateModified\":\"2023-08-03T20:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/sag-hej-till-arkitekterna-gronlund-karlsson\/\"},\"wordCount\":413,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/sag-hej-till-arkitekterna-gronlund-karlsson\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/04\/gronlund-karlsson.png\",\"articleSection\":[\"Arkitektur\",\"Creatives\",\"Design\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/sag-hej-till-arkitekterna-gronlund-karlsson\/\",\"url\":\"https:\/\/expressionumea.se\/sag-hej-till-arkitekterna-gronlund-karlsson\/\",\"name\":\"S\u00e4g hej till arkitekterna Gr\u00f6nlund Karlsson - 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