{"id":17485,"date":"2021-09-06T09:22:20","date_gmt":"2021-09-06T07:22:20","guid":{"rendered":"https:\/\/expressionumea.se\/?p=17485"},"modified":"2023-08-03T22:10:23","modified_gmt":"2023-08-03T20:10:23","slug":"the-visitor-centre-in-conversation-about-strategic-communication","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/","title":{"rendered":"The hospitality industry in conversation about strategic communication"},"content":{"rendered":"<p><strong>How do visitor and experience industries work strategically with marketing and communication in changing times? On 29 September at 12.00, eXpression Ume\u00e5 invites you to a conversation where this question will be discussed.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Meet Jerry Engstr\u00f6m (Friluftsbyn, H\u00f6ga kusten), Anna Axelsson (Mat och Event, Ume\u00e5) and Sara Gustavsson (Destinationsbolaget Visit Ume\u00e5), in a conversation about the past spring and summer's communication and marketing strategies. What proved successful, what do they never do again, and how do they take height for an autumn and winter that will likely continue to be marked by the corona pandemic?&nbsp;<\/p>\n\n\n\n<p>The call is livestreamed via eXpression Ume\u00e5s facebook. Link to the event you will find&nbsp;<a href=\"https:\/\/www.facebook.com\/events\/372055484569782\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p><em>The discussion is moderated by Annakarin Nyberg and is carried out within the framework of the project<\/em><a href=\"https:\/\/expressionumea.se\/en\/partnerships-and-projects\/the-future-helpful-possession-trade\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Sustainable tourism of the future<\/em><\/strong><\/a><em>which is part of the Swedish Agency for Economic and Regional Growth's knowledge development initiative in the corona pandemic.<\/em>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Hur arbetar bes\u00f6ks- och upplevelsen\u00e4ringar strategiskt med marknadsf\u00f6ring och kommunikation i en f\u00f6r\u00e4nderlig tid?&nbsp;Den 29&nbsp;september&nbsp;kl.&nbsp;12.00&nbsp;bjuder&nbsp;eXpression&nbsp;Ume\u00e5 in till ett samtal&nbsp;d\u00e4r denna&nbsp;fr\u00e5ga diskuteras.&nbsp; M\u00f6t\u202fJerry Engstr\u00f6m (Friluftsbyn, H\u00f6ga kusten), Anna Axelsson (Mat och Event, Ume\u00e5) och Sara Gustavsson (Destinationsbolaget Visit Ume\u00e5), i ett samtal om den g\u00e5ngna v\u00e5rens och sommarens kommunikations- och marknadsf\u00f6ringsstrategier. Vad visade sig framg\u00e5ngsrikt, vad [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[658],"tags":[723],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-17485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism-och-besoksnaring","tag-framtidens-hallbara-besoksnaring","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation - eXpression Ume\u00e5<\/title>\n<meta name=\"description\" content=\"Hur arbetar bes\u00f6ks- och upplevelsen\u00e4ringar strategiskt med marknadsf\u00f6ring och kommunikation i en f\u00f6r\u00e4nderlig tid?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/the-visitor-centre-in-conversation-about-strategic-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Hur arbetar bes\u00f6ks- och upplevelsen\u00e4ringar strategiskt med marknadsf\u00f6ring och kommunikation i en f\u00f6r\u00e4nderlig tid?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/the-visitor-centre-in-conversation-about-strategic-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-06T07:22:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T20:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Wikholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Wikholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/\"},\"author\":{\"name\":\"Anna Wikholm\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950\"},\"headline\":\"Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation\",\"datePublished\":\"2021-09-06T07:22:20+00:00\",\"dateModified\":\"2023-08-03T20:10:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/\"},\"wordCount\":181,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png\",\"keywords\":[\"Framtidens H\u00e5llbara Bes\u00f6ksn\u00e4ring\"],\"articleSection\":[\"Turism och Bes\u00f6ksn\u00e4ring\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/\",\"url\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/\",\"name\":\"Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation - eXpression Ume\u00e5\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png\",\"datePublished\":\"2021-09-06T07:22:20+00:00\",\"dateModified\":\"2023-08-03T20:10:23+00:00\",\"description\":\"Hur arbetar bes\u00f6ks- och upplevelsen\u00e4ringar strategiskt med marknadsf\u00f6ring och kommunikation i en f\u00f6r\u00e4nderlig tid?\",\"breadcrumb\":{\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png\",\"width\":1024,\"height\":575,\"caption\":\"Beso\u0308ksna\u0308ringen i samtal om strategisk kommunikation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/expressionumea.se\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/expressionumea.se\/#website\",\"url\":\"https:\/\/expressionumea.se\/\",\"name\":\"eXpression Ume\u00e5\",\"description\":\"Creative minds unite\",\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/expressionumea.se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/expressionumea.se\/#organization\",\"name\":\"eXpression Ume\u00e5\",\"url\":\"https:\/\/expressionumea.se\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"width\":375,\"height\":98,\"caption\":\"eXpression Ume\u00e5\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950\",\"name\":\"Anna Wikholm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g\",\"caption\":\"Anna Wikholm\"},\"url\":\"https:\/\/expressionumea.se\/en\/author\/anna-wikholm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The hospitality industry in conversation about strategic communication - eXpression Ume\u00e5","description":"How do visitor and experience industries work strategically with marketing and communication in changing times?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expressionumea.se\/en\/the-visitor-centre-in-conversation-about-strategic-communication\/","og_locale":"en_GB","og_type":"article","og_title":"Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation - eXpression Ume\u00e5","og_description":"Hur arbetar bes\u00f6ks- och upplevelsen\u00e4ringar strategiskt med marknadsf\u00f6ring och kommunikation i en f\u00f6r\u00e4nderlig tid?","og_url":"https:\/\/expressionumea.se\/en\/the-visitor-centre-in-conversation-about-strategic-communication\/","og_site_name":"eXpression Ume\u00e5","article_published_time":"2021-09-06T07:22:20+00:00","article_modified_time":"2023-08-03T20:10:23+00:00","og_image":[{"width":1024,"height":575,"url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png","type":"image\/png"}],"author":"Anna Wikholm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Wikholm","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#article","isPartOf":{"@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/"},"author":{"name":"Anna Wikholm","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950"},"headline":"Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation","datePublished":"2021-09-06T07:22:20+00:00","dateModified":"2023-08-03T20:10:23+00:00","mainEntityOfPage":{"@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/"},"wordCount":181,"publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"image":{"@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png","keywords":["Framtidens H\u00e5llbara Bes\u00f6ksn\u00e4ring"],"articleSection":["Turism och Bes\u00f6ksn\u00e4ring"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/","url":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/","name":"The hospitality industry in conversation about strategic communication - eXpression Ume\u00e5","isPartOf":{"@id":"https:\/\/expressionumea.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage"},"image":{"@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png","datePublished":"2021-09-06T07:22:20+00:00","dateModified":"2023-08-03T20:10:23+00:00","description":"How do visitor and experience industries work strategically with marketing and communication in changing times?","breadcrumb":{"@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#primaryimage","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2021\/09\/Beso\u0308ksna\u0308ringen-i-samtal-om-strategisk-kommunikation-1.png","width":1024,"height":575,"caption":"Beso\u0308ksna\u0308ringen i samtal om strategisk kommunikation"},{"@type":"BreadcrumbList","@id":"https:\/\/expressionumea.se\/besoksnaringen-i-samtal-om-strategisk-kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/expressionumea.se\/"},{"@type":"ListItem","position":2,"name":"Bes\u00f6ksn\u00e4ringen i samtal om strategisk kommunikation"}]},{"@type":"WebSite","@id":"https:\/\/expressionumea.se\/#website","url":"https:\/\/expressionumea.se\/","name":"eXpression Ume\u00e5","description":"Creative minds unite","publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expressionumea.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/expressionumea.se\/#organization","name":"eXpression Ume\u00e5","url":"https:\/\/expressionumea.se\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","width":375,"height":98,"caption":"eXpression Ume\u00e5"},"image":{"@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950","name":"Anna Wikholm","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g","caption":"Anna Wikholm"},"url":"https:\/\/expressionumea.se\/en\/author\/anna-wikholm\/"}]}},"_links":{"self":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/17485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/comments?post=17485"}],"version-history":[{"count":3,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/17485\/revisions"}],"predecessor-version":[{"id":17490,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/17485\/revisions\/17490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media\/17491"}],"wp:attachment":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media?parent=17485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/categories?post=17485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/tags?post=17485"},{"taxonomy":"eu-finansiering","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/eu-finansiering?post=17485"},{"taxonomy":"artikeltyp","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/artikeltyp?post=17485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}