Over the past year, many companies have expanded their online and social media activities. For example, parts of companies' hosting have moved to comment fields as a result of restrictions limiting face-to-face meetings. Sales have also moved online via Instagram and Facebook Messenger, for example.<\/p>\n\n\n\n
The year also includes examples of companies that have been able to engage in customer dialogue via FaceTime, for example. Video calls have been used to showcase products, services and store environments. In short, the innovation boom has been both widespread and important for companies' ability to sustain customer relationships, sales and marketing.<\/p>\n\n\n\n
The question is what digital footprints all activity online, in the physical store, restaurant or experiential facility creates and how we can understand them. How can data, statistics and analytics contribute to more sustainable business?<\/p>\n\n\n\n
Understanding, taking control of and learning to analyse the data and statistics generated by, for example, Google analytics, social media platforms, visitor counters, cash register systems and other tools is essential to being in control of your business.\u00a0<\/p>\n\n\n\n
By understanding the data it creates, a company can answer questions such as: <\/p>\n\n\n\n
In order to understand the data and analyse the statistics generated, it is important to set clear goals and objectives. One way to increase clarity is to work with so-called smart targets.\u00a0<\/p>\n\n\n\n
A SMART goal means that it is:<\/strong>\u202f\u00a0<\/p>\n\n\n\n S<\/strong>pecific\u00a0 Once smart goals have been formulated, it's time to decide what to measure to achieve the goal, i.e. which metrics are important.Examples of KPIs could be:\u00a0<\/p>\n\n\n\n Once the objectives and KPIs are identified, activities are then designed to help achieve them.Examples of such activities could be:<\/p>\n\n\n\n After the activity is completed, the data is collected and becomes your valuable statistics. For example: a newsletter has gone out via Mailchimp (the activity). The Mailchimp program collects data and creates statistics such as the number of opened and read newsletters and the number of clicks on the links you have inserted in the newsletter. Compile the statistics in a way that makes it easy for you and your employees to understand them.<\/p>\n\n\n\n Finally, it is important to take the time to analyse, draw conclusions and formulate the experience in a clear and understandable way so that everyone can see the work:\u00a0<\/p>\n\n\n\n It is important to anchor the work among your colleagues so that together you have the same picture of your work - how it has been done and what the consequences were. Perhaps you can help each other develop campaigns and concepts when you all have clear visibility?\u00a0<\/p>","protected":false},"excerpt":{"rendered":" How can data, statistics and analysis contribute to more sustainable business? Here are some tips to help you succeed.<\/p>","protected":false},"author":4,"featured_media":17615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[715],"tags":[],"eu-finansiering":[],"artikeltyp":[627],"class_list":["post-17605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistik-analys","search-category-artikel","artikeltyp-guider"],"yoast_head":"\n
M<\/strong>edible\u00a0
A<\/strong>ccepterat\u00a0
R<\/strong>elevant\u00a0
T<\/strong>ident\u00a0<\/p>\n\n\n\nThe right metrics are critical to your goals<\/h3>\n\n\n\n
Designing activities that create valuable data<\/h3>\n\n\n\n
Analyse your data carefully\u00a0<\/h3>\n\n\n\n