{"id":18177,"date":"2021-12-10T14:46:16","date_gmt":"2021-12-10T13:46:16","guid":{"rendered":"https:\/\/expressionumea.se\/?p=18177"},"modified":"2023-08-03T22:08:29","modified_gmt":"2023-08-03T20:08:29","slug":"hcc-pop-up-creators-inspire-with-locally-produced-design","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/hcc-pop-up-kreatorer-inspirerar-med-lokalproducerad-design\/","title":{"rendered":"HCC Pop Up - creators inspire with locally produced design"},"content":{"rendered":"

Locally produced design is eXpression Design's motto and during the two years the programme has been running, 32 creators from Ume\u00e5 and \u00d6rnsk\u00f6ldsvik have taken their idea to a finished product. Several of the participants have also continued to develop their businesses in the subsequent internationalisation phase and have been able to refine both their company and their offering.<\/strong> <\/p>\n\n\n\n

The programme is a collaboration with the creative network High Coast Creative in \u00d6rnsk\u00f6ldsvik, and through the network many of the participants have now been able to find more ways to reach customers with their products. In addition to their own digital solutions, several of the creatives have joined forces to set up a Pop Up shop in Oskargallerian in \u00d6rnsk\u00f6ldsvik ahead of Christmas. <\/p>\n\n\n\n

Running a Pop Up together means less work for the individual entrepreneur than running a shop on their own. Here we pull the load together and help with staffing, so we are less vulnerable even if someone falls ill. In addition, we promote each other's products on social media when we are here, which is also positive for everyone involved. We simply increase each other's visibility,\" says Elin S\u00e4velind, who was a participant in the first round of eXpression Design 2019\/2020. <\/p><\/blockquote>\n\n\n\n

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Elin S\u00e4velind eXpression Design. Photo Jonas Forsberg. Product High Coast Temp. Photo: Elin S\u00e4velind\/Timeline Photo.<\/figcaption><\/figure>\n\n\n\n

Since the launch of the \"High Coast Temp\" product, a wooden coaster with soapstone embedded, Elin has further developed her product. <\/p>\n\n\n\n

Exactly, I have changed the manufacturer and in the process also developed a new version with a long narrow soapstone. This version is suitable for glasses, milk cartons and small pots, and the wooden part can be used as a cutting board. The marks that result from using it give a lovely patina, I think.\" says Elin. <\/p><\/blockquote>\n\n\n\n

Another participant who is now exhibiting and selling her products in the HCC Pop Up is Jessica Persson. During her time in eXpression design developed a multifunctional pot called \"Blickf\u00e5ng\", a product that among other things the magazine Allers Tr\u00e4dg\u00e5rd drew attention to. Since its launch at the end of May, Jessica has been working on developing new products and when the Pop Up store opened, she launched four new products.  <\/p>\n\n\n\n

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Jessica Persson, Room and Flora. eXpression Design Eyecatchers. Photo: Jessica Persson.<\/figcaption><\/figure>\n\n\n\n

My first product was quite expensive to make and I learned a lot from it. With that lesson and knowledge in my backpack, I've managed to produce three products that are more cost-effective. Local production doesn't have to be expensive and it's possible to get a good return on investment if you start from the possibilities that manufacturers have,\" says Jessica, who has now launched three products in the HighCoast collection and a product she calls 'No Mesh'.  <\/p><\/blockquote>\n\n\n\n

\"No Mes\" is a metal lantern in the shape of a bird, painted in bright and quite strong colours. <\/p>\n\n\n\n

I like birds and I felt this one would get some attention through the colors, it's not a wimp! It shows that everyone has the right to be seen and everyone has the right to their own expression.\" says Jessica. <\/p><\/blockquote>\n\n\n\n

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Jessica Persson - Candle lantern \"No Mes\". Photo: Jessica Persson.<\/figcaption><\/figure><\/div>\n\n\n\n

In addition to Elin S\u00e4velind and Jessica Persson, the following former participants from eXpression Design can also be found in the shop:  <\/p>\n\n\n\n