{"id":18703,"date":"2022-02-02T07:54:00","date_gmt":"2022-02-02T06:54:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=18703"},"modified":"2023-08-03T22:07:35","modified_gmt":"2023-08-03T20:07:35","slug":"the-freedom-of-street-culture-drives-john-as-an-entrepreneur","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/friheten-i-streetkulturen-driver-john-som-foretagare\/","title":{"rendered":"The freedom of street culture drives John as an entrepreneur"},"content":{"rendered":"

For Art Director John Sandin, it all started during his teenage years in a small town in V\u00e4sterg\u00f6tland. In love with street culture, a host of unbridled creativity was opened up, driven by the fumes of sheer creative joy. Many years later, those same ingredients have turned him into an innovative entrepreneur in film, photography and graphic design - ready to take the next step.<\/strong><\/p>\n\n\n\n

John Sandin, the son of Mariestad, got creative early in life. Then, as now, expression was free and exploratory and the techniques as varied as the winds of Lake V\u00e4nern.<\/p>\n\n\n\n

As early as middle school, John and his buddies were fiddling with their parents' video cameras in various attempts to catch the next trick. Over time, he became increasingly absorbed in street culture and, in particular, all the artistic expressions that surrounded it.<\/p>\n\n\n\n

We did a lot of shooting and my mates and I took it in turns to film each other. We wanted to make fat edits (films) and just have fun. It was a natural outlet for our creativity. We painted, photographed and filmed all the time,\" says John<\/strong>.<\/p><\/blockquote>\n\n\n\n

Through the media and communication programme at high school, he got a better understanding of graphic design and the more technical aspects of it. When John started working in the local skate shop in Mariestad, all his knowledge came in handy.<\/p>\n\n\n\n

It was a small shop and we had to help with everything. That laid the foundation to start creating more professionally. We used what was produced to promote the shop and the products.<\/p><\/blockquote>\n\n\n\n

It was also during this time that he came into contact with the Random Bastards from Ume\u00e5.<\/p>\n\n\n\n

\"\"
John's dad (you guessed it, on the left) supports his son's creative streak. On the far right, John is seen taking photos in South Korea. Photo: private<\/figcaption><\/figure>\n\n\n\n

Yes, it moved down a nisse (a young man. ed. note.), a skipper from Ume\u00e5. He introduced us to the scene there. Through him I got to know Erik (H\u00f6rstedt or Erk) and Josef (Nilsson or Gonza-Ra).<\/p><\/blockquote>\n\n\n\n

Shortly after the elf, or Nicklas Thuresson as he is really called, moved back to Ume\u00e5, he invited John and some friends to hang out. After a few twists and turns, John finally became an Ume\u00e5 resident.<\/p>\n\n\n\n

Erik (H\u00f6rstedt) helped me with an apartment actually. They were also going to Barcelona at one point, and he asked if I could shoot music videos. \"Yes, I guess I can\" I replied. That was the first film assignment. I have a lot to thank him for.<\/p><\/blockquote>\n\n\n\n