{"id":19354,"date":"2022-03-03T12:35:11","date_gmt":"2022-03-03T11:35:11","guid":{"rendered":"https:\/\/expressionumea.se\/?p=19354"},"modified":"2023-08-03T22:06:50","modified_gmt":"2023-08-03T20:06:50","slug":"against-an-investor-who-goes-against-the-grain","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/mot-en-investerare-som-vagar-ga-mot-strommen\/","title":{"rendered":"Meet an investor who dares to go against the tide"},"content":{"rendered":"<p><strong>How does an investor who puts other values before financial ones think and reason? In this interview, Gustaf Brandberg from Gullsp\u00e5ng Invest explains from his perspective how they see investing in value-driven companies<\/strong>. <strong>The portfolio includes companies such as Oatly and Baseload Capital.<\/strong><\/p>\n\n\n\n<p>eXpression Ume\u00e5 is running a series on non-traditional investors that includes interviews, panel discussions and workshops. Next up is <strong>Gustaf Brandberg<\/strong> from Gullsp\u00e5ng Invest who invites us to see from an investor's perspective. <\/p>\n\n\n\n<p>Useful for those developing a value-driven business and for anyone curious to know more about venture capital and partnerships.<\/p>\n\n\n\n<p>The recording is available as both podcast and video: you choose!<\/p>\n\n\n\n<p><strong>Stina Haglund<\/strong> leads the conversation. <\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5PktaNY8OlJWCHh46kIGY5?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe>\n\n\n\n<iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1225336729&amp;color=%23221918&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-395227650\" title=\"eXpression Ume\u00e5\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">eXpression Ume\u00e5<\/a> - <a href=\"https:\/\/soundcloud.com\/user-395227650\/2-gullspang-invest-gar-mot-strommen\" title=\"#2 Gustaf Brandberg from Gullsp\u00e5ng Invest goes against the tide (interview)\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">#2 Gustaf Brandberg from Gullsp\u00e5ng Invest goes against the tide (interview)<\/a><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gullsp\u00e5ng invest: the investor who goes against the grain\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mrkaYp3fmBM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/gullspang.vc\/\">Visit Gullsp\u00e5ng Invest website<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>How does an investor who puts other values before financial ones think and reason? In this interview, Gustaf Brandberg from Gullsp\u00e5ng Invest tells us from his perspective.<\/p>","protected":false},"author":6,"featured_media":19359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[841],"tags":[830,834,831,833,832],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-19354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podd","tag-gullspang-invest","tag-gustaf-brandberg","tag-icke-traditionella-investerare","tag-stina-haglund","tag-upscale-thinking","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00f6t en investerare som v\u00e5gar g\u00e5 mot str\u00f6mmen - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/against-an-investor-who-goes-against-the-grain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f6t en investerare som v\u00e5gar g\u00e5 mot str\u00f6mmen - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Hur t\u00e4nker och resonerar en investerare som delvis s\u00e4tter andra v\u00e4rden framf\u00f6r de finansiella? I denna intervju ber\u00e4ttar Gustaf Brandberg fr\u00e5n Gullsp\u00e5ng Invest fr\u00e5n sitt perspektiv.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/against-an-investor-who-goes-against-the-grain\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T11:35:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T20:06:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2022\/03\/Gustav-brandberg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1081\" \/>\n\t<meta property=\"og:image:height\" content=\"688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emil H\u00e4gglund\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emil H\u00e4gglund\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/mot-en-investerare-som-vagar-ga-mot-strommen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/mot-en-investerare-som-vagar-ga-mot-strommen\/\"},\"author\":{\"name\":\"Emil H\u00e4gglund\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/f215c002f05a579f8f2e2fd74038215c\"},\"headline\":\"M\u00f6t en investerare som v\u00e5gar g\u00e5 mot str\u00f6mmen\",\"datePublished\":\"2022-03-03T11:35:11+00:00\",\"dateModified\":\"2023-08-03T20:06:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/mot-en-investerare-som-vagar-ga-mot-strommen\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/mot-en-investerare-som-vagar-ga-mot-strommen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2022\/03\/Gustav-brandberg.png\",\"keywords\":[\"Gullsp\u00e5ng invest\",\"Gustaf Brandberg\",\"Icke traditionella investerare\",\"Stina Haglund\",\"Upscale thinking\"],\"articleSection\":[\"Podd\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/mot-en-investerare-som-vagar-ga-mot-strommen\/\",\"url\":\"https:\/\/expressionumea.se\/mot-en-investerare-som-vagar-ga-mot-strommen\/\",\"name\":\"M\u00f6t en investerare som v\u00e5gar g\u00e5 mot str\u00f6mmen - 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