{"id":20655,"date":"2022-05-25T14:50:06","date_gmt":"2022-05-25T12:50:06","guid":{"rendered":"https:\/\/expressionumea.se\/?p=20655"},"modified":"2023-08-03T22:09:00","modified_gmt":"2023-08-03T20:09:00","slug":"mini-and-planet-lead-the-way-for-big-fashion-chain","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/mini-och-planeten-leder-vag-for-stor-modekedja\/","title":{"rendered":"Mini and the planet lead the way for major fashion chain"},"content":{"rendered":"<p>Almost two years ago, Mini and the Planet opened the doors to their shop in central \u00d6rnsk\u00f6ldsvik. With its circular business model of selling second-hand children's clothes in exchange for reimbursement to previous owners, Mini och planeten is now leading the way for an established fashion chain.<\/p>\n\n\n\n<p>Last week, Lindex announced that they are establishing a pop-up shop for second-hand baby clothes in Gothenburg. This highlights the increasingly important role of second-hand. For Lindex, the business model is the same as the one Mini and Planeten have built their business around in \u00d6rnsk\u00f6ldsvik. That is, the former owners receive compensation for the clothes they return and which are then resold.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>To see that our idea of a circular business model is being taken further by a large company is of course flattering. For us, it's about contributing to more sustainable consumption where clothes are used throughout their lifetime and not just for the short periods that they suit the first owner,\" says Anna S\u00f6derstr\u00f6m, who runs Mini och Planeten together with her husband Martin S\u00f6derstr\u00f6m.<\/p><\/blockquote>\n\n\n\n<p>Mini och planeten was established in \u00d6rnsk\u00f6ldsvik already in 2020 and since the beginning of the year has a new location in larger premises near Paradisbadet.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Our new location has given us the opportunity to expand our business with even more clothes for children aged 0-12 years with lots of well-known brands such as Polarn o. Pyret, Mini Rodini and Lindex. Now we also offer a complete range of products for families with children, such as prams, toys and children's books,\" continues Anna S\u00f6derstr\u00f6m.<\/p><\/blockquote>\n\n\n\n<p><em>In \u00d6rnsk\u00f6ldsvik, in the heart of the High Coast, there are some 20 smaller shops and several larger retail chains. Mini och planeten is definitely one of the unique shops to be found in the town and with its unique concept it is well worth a visit. Mini och Planeten participated in eXpression's Future Retail Lab 2021-2022 accelerator programme and Mini och planeten also employs Ulrika Edholm (Bosse and Ester) who was previously part of eXpression Ume\u00e5's incubator programme.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facts<\/h2>\n\n\n\n<p>Mini och planeten Lasarettsgatan 18B, \u00d6rnsk\u00f6ldsvik<\/p>\n\n\n\n<p>Second hand shop with selected children's clothes in sizes 0-12 years, toys and strollers etc. Currently about 320 families from mainly \u00d6rnsk\u00f6ldsvik, Ume\u00e5 and Stockholm but also other parts of the country.<\/p>\n\n\n\n<p>Instagram @miniochplaneten<\/p>\n\n\n\n<p>Website&nbsp;<a href=\"http:\/\/minioplaneten.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">minioplanet.se<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Almost two years ago, Mini and the Planet opened the doors to their shop in central \u00d6rnsk\u00f6ldsvik. With its circular business model of selling second-hand children's clothes in exchange for reimbursement to previous owners, Mini och planeten is now leading the way for an established fashion chain.<\/p>","protected":false},"author":3,"featured_media":20659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475],"tags":[705,500,861],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-20655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-retail-lab","tag-bosse-och-ester","tag-future-retail-lab","tag-mini-och-planeten","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mini och planeten leder v\u00e4g f\u00f6r stor modekedja - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/mini-and-planet-lead-the-way-for-big-fashion-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mini och planeten leder v\u00e4g f\u00f6r stor modekedja - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"F\u00f6r snart tv\u00e5 \u00e5r sedan slog Mini och planeten upp d\u00f6rrarna till sin butik i centrala \u00d6rnsk\u00f6ldsvik. Med sin cirkul\u00e4ra aff\u00e4rsmodell som inneb\u00e4r att s\u00e4lja begagnade barnkl\u00e4der mot ers\u00e4ttning till tidigare \u00e4gare, leder Mini och planeten nu v\u00e4g f\u00f6r en etablerad modekedja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/mini-and-planet-lead-the-way-for-big-fashion-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-25T12:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T20:09:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2022\/05\/Namnlo\u0308s-design-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/mini-och-planeten-leder-vag-for-stor-modekedja\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/mini-och-planeten-leder-vag-for-stor-modekedja\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"Mini och planeten leder v\u00e4g f\u00f6r stor modekedja\",\"datePublished\":\"2022-05-25T12:50:06+00:00\",\"dateModified\":\"2023-08-03T20:09:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/mini-och-planeten-leder-vag-for-stor-modekedja\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/mini-och-planeten-leder-vag-for-stor-modekedja\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2022\/05\/Namnlo\u0308s-design-2.jpg\",\"keywords\":[\"Bosse och Ester\",\"Future Retail Lab\",\"Mini och Planeten\"],\"articleSection\":[\"Future Retail Lab\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/mini-och-planeten-leder-vag-for-stor-modekedja\/\",\"url\":\"https:\/\/expressionumea.se\/mini-och-planeten-leder-vag-for-stor-modekedja\/\",\"name\":\"Mini och planeten leder v\u00e4g f\u00f6r stor modekedja - 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