{"id":20839,"date":"2022-06-23T07:56:00","date_gmt":"2022-06-23T05:56:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=20839"},"modified":"2023-08-03T22:08:27","modified_gmt":"2023-08-03T20:08:27","slug":"linkedin-became-the-illustrators-new-platform-for-collaboration","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/linkedin-blev-illustratorens-nya-plattform-for-samarbeten\/","title":{"rendered":"LinkedIn became the illustrator's new platform for collaboration"},"content":{"rendered":"

Almost a year ago, Daria Chrobok decided to use LinkedIn as a platform for growth. It wasn't a foregone conclusion. At the time, she was struggling with social media and didn't have a good plan on how to move forward. Today, it's her main source of new business.<\/strong><\/p>\n\n\n\n

I didn't like social media in general but I wanted to tell others about my business and realised I needed to give it a go. After I really got to grips with it, my business has got a big boost,\" says Daria Chrobok<\/strong>.<\/p><\/blockquote>\n\n\n\n

Daria is basically a PhD in plant physiology and runs DC SciArt, which creates technical and scientific illustrations for the academic field.<\/p>\n\n\n\n

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Daria Chrobok chose LinkedIn as a platform for growth a year ago. It turned out to be just right for her.<\/strong><\/figcaption><\/figure>\n\n\n\n

Although the assignments kept rolling in, she felt it was time to take the next step in her communications work.<\/p>\n\n\n\n

Social media had never appealed to her before. A big part of it was the feeling of insecurity about putting herself out there and taking space. That's why she was almost most surprised herself when she suddenly paid for a rather expensive LinkedIn online course.<\/p>\n\n\n\n

It came to a point where I felt it was time to seek the help of an expert. I came across a person offering distance learning courses. She had something I wanted and I jumped at the chance. It turned out to be a stroke of luck,\" says Daria<\/strong>.<\/p><\/blockquote>\n\n\n\n

In the process, Daria realised that this social media thing was kind of fun. The cramped feeling eased a little further when she realised that you don't have to pretend, it's all about being yourself.<\/p>\n\n\n\n

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DC SciArt creates scientific illustrations. Advanced processes are made understandable through clever and easily digestible visualization.<\/strong><\/figcaption><\/figure>\n\n\n\n

People do business with other people, not with companies or organisations.<\/p>Daria Chrobok<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n

One of the most important insights was that people do business with other people, not with companies or organisations. They don't want to see a logo, they want to see real people and get to know them,\" says Daria.<\/p><\/blockquote>\n\n\n\n

Although it was fun to get started, some resistance remained. The uncertainty wouldn't let up.<\/p>\n\n\n\n

I started creating videos and posting them on LinkedIn. I was super insecure but the engagement grew and I started getting new clients pretty quickly. It was like a new world was slowly opening up,\" she says with a smile.<\/p><\/blockquote>\n\n\n\n

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\"Don't hide behind a logo\". Daria uses LinkedIn to reach out to both new and old customers by focusing on things that create value. <\/strong><\/figcaption><\/figure>\n\n\n\n

Daria describes that she doesn't produce super-fashionable things, but loves to write and explore her own expression. The content is interspersed with illustrations, texts about high and low, and videos or pictures.<\/p>\n\n\n\n

I try to convey emotions and energy, to show myself and be personal while keeping it professional.<\/p><\/blockquote>\n\n\n\n

The professional part has been a challenge for Daria. She grew up in a culture where money was more of a necessary evil than an asset. The online course she took helped her take new steps.<\/p>\n\n\n\n

Yes, I have really needed to challenge myself to think differently and stretch myself, to not compromise and be more professional. It's important to learn to charge and realise your own value. I am grateful that I took courage and dared to go for it,\" concludes Daria<\/strong> Chrobok<\/strong>.<\/p><\/blockquote>\n\n\n\n

DARIAS TIPS FOR THOSE WHO WANT TO GET STARTED WITH LINKEDIN:<\/h2>\n\n\n\n