{"id":21991,"date":"2022-11-01T09:31:55","date_gmt":"2022-11-01T08:31:55","guid":{"rendered":"https:\/\/expressionumea.se\/?p=21991"},"modified":"2023-08-03T22:06:38","modified_gmt":"2023-08-03T20:06:38","slug":"international-venture-with-a-new-alter-ego","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/internationell-satsning-ikladd-nytt-alter-ego\/","title":{"rendered":"International venture in new alter ego\u00a0"},"content":{"rendered":"

Ume\u00e5 artist Magda Andersson is going international with the help of a newly launched crowdfunding campaign. Wearing her shadow self Magda Novels, the multi-artist explores new perspectives of her artistry. Her sights are set on a new album, music videos and a release tour.<\/strong> How far is it enough? Yes, it will be up to the so-called hills. <\/strong>\u00a0<\/p>\n\n\n\n

For many years I have wanted to try writing in English but it has been difficult to get started. By taking on a new persona and letting her express herself, I've been able to loosen up. She is as much me but from a different perspective. It allows me to explore new sides of myself and dare to be more revealing. That came partly with the language, says Magda Andersson.\u00a0<\/p><\/blockquote>\n\n\n\n

How does Magda Novels differ from Magda Andersson musically?<\/strong> <\/p>\n\n\n\n

As usual, there's a lot of focus on vocals and lyrics, but I've drawn more from Americana and rock n' roll in terms of sound ideals and tonality. So it's different genre-wise because I usually move in Swedish singer-songwriter and folk music. I still think you'll recognize yourself.\u00a0<\/p><\/blockquote>\n\n\n\n

How did crowdfunding come about?<\/strong>\u00a0<\/p>\n\n\n\n

I really like DIY (do it yourself) and building community. There's a lot in the music business I don't like. Going down this road will be the opposite of that. It's about the music and meeting people. I think it feels less hard and more human to do a campaign this way,\" Magda concludes.\u00a0<\/p><\/blockquote>\n\n\n\n

\"\"
Magda Novels. PHOTO: Olivia Modalen.<\/figcaption><\/figure>\n\n\n\n

Crowdfunding: Magda Novels<\/strong>\u00a0<\/h2>\n\n\n\n

The platform used is indiegogo.com and the campaign has three clear target levels.\u00a0<\/p>\n\n\n\n

  1. \u20ac5,000 A new EP in physical form (CD and LP) <\/li><\/ol>\n\n\n\n
    1. 7,000 euros. A music video <\/li><\/ol>\n\n\n\n
      1. 10,000 euros. An international release tour\u00a0<\/li><\/ol>\n\n\n\n

        <\/p>\n\n\n\n

        LINK: Support the Magda Novels campaign and project<\/a>.<\/p>\n\n\n\n

        COVER PHOTO: Olivia Modalen.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

        Ume\u00e5 artist Magda Andersson is going international with the help of a newly launched crowdfunding campaign.<\/p>","protected":false},"author":6,"featured_media":21992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,667],"tags":[734,865,876],"eu-finansiering":[],"artikeltyp":[],"class_list":["post-21991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-musik","tag-crowdfunding","tag-magda-andersson","tag-magda-novels","search-category-artikel"],"yoast_head":"\nInternationell satsning ikl\u00e4dd nytt alter ego\u00a0 - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/international-venture-with-a-new-alter-ego\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internationell satsning ikl\u00e4dd nytt alter ego\u00a0 - 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