{"id":23012,"date":"2023-03-31T16:45:00","date_gmt":"2023-03-31T14:45:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=23012"},"modified":"2023-08-03T22:03:33","modified_gmt":"2023-08-03T20:03:33","slug":"the-importance-of-strong-branding","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/vikten-av-starka-varumarken\/","title":{"rendered":"The importance of strong brands\u00a0"},"content":{"rendered":"

The participants of Creatives have recently completed a full-day workshop on the topic of brand strategy led by Sara L Olofsdotter from Ume\u00e5 University Holding Company<\/a>. During the day, they were guided in an educational way on issues related to building a strong brand.\u00a0<\/strong><\/p>\n\n\n\n

\n

Branding is a strategic issue that affects everyone in the company, says Sara. <\/p>\n<\/blockquote>\n\n\n\n

By developing a clear vision, describing their most important target group, presenting their solution, listing their closest competitors and identifying their competitive advantage, the companies were helped to find a message that clearly and convincingly describes each company's unique value proposition.   <\/p>\n\n\n\n

Companies were then asked to identify their core values by looking at their characteristics, benefits, values and personality traits from a customer perspective to find the beginnings of their own brand promise. <\/p>\n\n\n\n

Author Anna Sundstr\u00f6m Lindmark, who is also a participant in the incubator programme, found the day rewarding: <\/p>\n\n\n\n

\n

It was a good, instructive but also challenging day that gave me new perspectives, says Anna Sundstr\u00f6m Lindmark.  <\/p>\n<\/blockquote>\n\n\n\n

Sophie Zetterberg, who together with Johan \u00d6hrlund runs the design agency The OTK-collective, says the day was valuable: <\/p>\n\n\n\n

\n

We must become better at communicating who we are, what we do and for whom! <\/p>\n<\/blockquote>\n\n\n\n

You can read more about the importance of strong brands in the guide that was developed during the Sustainable Tourism of the Future project.<\/a>  <\/p>","protected":false},"excerpt":{"rendered":"

The participants in Creatives have recently completed a full-day workshop on brand strategy led by Sara L Olofsdotter from Ume\u00e5 University Holding Company. During the day, they were guided in a pedagogical way on issues related to building a strong brand. <\/p>","protected":false},"author":4,"featured_media":23046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-23012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"\nVikten av starka varum\u00e4rken\u00a0 - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/the-importance-of-strong-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vikten av starka varum\u00e4rken\u00a0 - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Deltagarna i Creatives har nyligen genomf\u00f6rt en heldagsworkshop i \u00e4mnet varum\u00e4rkesstrategi under ledning av Sara L Olofsdotter fr\u00e5n Ume\u00e5 Universitets Holdingbolag. Under dagen guidades de p\u00e5 ett pedagogiskt s\u00e4tt i fr\u00e5gor som r\u00f6r byggandet av ett starkt varum\u00e4rke.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/the-importance-of-strong-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-31T14:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T20:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Wikholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Wikholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/\"},\"author\":{\"name\":\"Anna Wikholm\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950\"},\"headline\":\"Vikten av starka varum\u00e4rken\u00a0\",\"datePublished\":\"2023-03-31T14:45:00+00:00\",\"dateModified\":\"2023-08-03T20:03:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/\"},\"wordCount\":267,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg\",\"articleSection\":[\"Creatives\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/\",\"url\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/\",\"name\":\"Vikten av starka varum\u00e4rken\u00a0 - eXpression Ume\u00e5\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg\",\"datePublished\":\"2023-03-31T14:45:00+00:00\",\"dateModified\":\"2023-08-03T20:03:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/expressionumea.se\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vikten av starka varum\u00e4rken\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/expressionumea.se\/#website\",\"url\":\"https:\/\/expressionumea.se\/\",\"name\":\"eXpression Ume\u00e5\",\"description\":\"Creative minds unite\",\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/expressionumea.se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/expressionumea.se\/#organization\",\"name\":\"eXpression Ume\u00e5\",\"url\":\"https:\/\/expressionumea.se\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"width\":375,\"height\":98,\"caption\":\"eXpression Ume\u00e5\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950\",\"name\":\"Anna Wikholm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g\",\"caption\":\"Anna Wikholm\"},\"url\":\"https:\/\/expressionumea.se\/en\/author\/anna-wikholm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The importance of strong brands - eXpression Ume\u00e5","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expressionumea.se\/en\/the-importance-of-strong-branding\/","og_locale":"en_GB","og_type":"article","og_title":"Vikten av starka varum\u00e4rken\u00a0 - eXpression Ume\u00e5","og_description":"Deltagarna i Creatives har nyligen genomf\u00f6rt en heldagsworkshop i \u00e4mnet varum\u00e4rkesstrategi under ledning av Sara L Olofsdotter fr\u00e5n Ume\u00e5 Universitets Holdingbolag. Under dagen guidades de p\u00e5 ett pedagogiskt s\u00e4tt i fr\u00e5gor som r\u00f6r byggandet av ett starkt varum\u00e4rke.","og_url":"https:\/\/expressionumea.se\/en\/the-importance-of-strong-branding\/","og_site_name":"eXpression Ume\u00e5","article_published_time":"2023-03-31T14:45:00+00:00","article_modified_time":"2023-08-03T20:03:33+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg","type":"image\/jpeg"}],"author":"Anna Wikholm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Wikholm","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#article","isPartOf":{"@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/"},"author":{"name":"Anna Wikholm","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950"},"headline":"Vikten av starka varum\u00e4rken\u00a0","datePublished":"2023-03-31T14:45:00+00:00","dateModified":"2023-08-03T20:03:33+00:00","mainEntityOfPage":{"@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/"},"wordCount":267,"publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"image":{"@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg","articleSection":["Creatives"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/","url":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/","name":"The importance of strong brands - eXpression Ume\u00e5","isPartOf":{"@id":"https:\/\/expressionumea.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage"},"image":{"@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg","datePublished":"2023-03-31T14:45:00+00:00","dateModified":"2023-08-03T20:03:33+00:00","breadcrumb":{"@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#primaryimage","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/03\/Namnlos-design-23-1.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/expressionumea.se\/vikten-av-starka-varumarken\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/expressionumea.se\/"},{"@type":"ListItem","position":2,"name":"Vikten av starka varum\u00e4rken\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/expressionumea.se\/#website","url":"https:\/\/expressionumea.se\/","name":"eXpression Ume\u00e5","description":"Creative minds unite","publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expressionumea.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/expressionumea.se\/#organization","name":"eXpression Ume\u00e5","url":"https:\/\/expressionumea.se\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","width":375,"height":98,"caption":"eXpression Ume\u00e5"},"image":{"@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/1e20558e56409dffe7180bdd0cc8f950","name":"Anna Wikholm","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c3905f82cd6d252f8e42b7cd65dfc9eafd3cfde5cef18d2c6fb15461c2ff59d?s=96&d=mm&r=g","caption":"Anna Wikholm"},"url":"https:\/\/expressionumea.se\/en\/author\/anna-wikholm\/"}]}},"_links":{"self":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/23012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/comments?post=23012"}],"version-history":[{"count":3,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/23012\/revisions"}],"predecessor-version":[{"id":23051,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/23012\/revisions\/23051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media\/23046"}],"wp:attachment":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media?parent=23012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/categories?post=23012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/tags?post=23012"},{"taxonomy":"eu-finansiering","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/eu-finansiering?post=23012"},{"taxonomy":"artikeltyp","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/artikeltyp?post=23012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}