{"id":23262,"date":"2023-05-23T11:00:00","date_gmt":"2023-05-23T09:00:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=23262"},"modified":"2023-08-03T22:02:42","modified_gmt":"2023-08-03T20:02:42","slug":"social-media-workshop-part-of-creatives","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/workshop-i-sociala-medier-en-del-av-creatives\/","title":{"rendered":"Social media workshop - part of Creatives\u00a0"},"content":{"rendered":"

On Wednesday 17 May, participants in the Creatives incubator programme were given the opportunity to participate in a workshop on social media. The workshop was led by Pontus B\u00e4ckman from Digipartner & Jo Kommunikation. Before the meeting, the participants had to prepare themselves by reflecting on the purpose of being active in social media, which target group they want to reach, why and how. The workshop focused on Facebook, Instagram and Linkedin from a technical and sociotechnical perspective.<\/strong><\/p>\n\n\n\n

Social channels have become an increasingly important tool for many businesses to reach their target audience and succeed in branding and sales. But for whom are we creating activity and why? Do we know our target groups, their demographics and geography? What is our goal and what is our purpose for being in the different channels?<\/p>\n\n\n\n

During the workshop, participants were guided through the different platforms to get a better idea of who is currently using each channel, and how best to work with their feeds to get interaction and conversion. The participants also got to see the different planning, analysis and advertising tools available to create structure in the work with the social channels.<\/p>\n\n\n\n

In the near future, all companies that participated in the workshop will be given the opportunity to follow up individually with Pontus B\u00e4ckman<\/strong> from Digipartner.<\/p>\n\n\n\n

\n
\n
\"\"
Anna Sundstr\u00f6m Lindmark<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\n

I will take the opportunity to discuss the relevance of the posts I am making today,\" says Anna Sundstr\u00f6m Lindmark<\/strong>.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

Anna is developing a digital writing course on healing writing during the programme. The course will be launched on Anna's channels in autumn 2023.<\/p>\n\n\n\n

Read more about social media in the knowledge bank developed during the project \"Sustainable tourism and trade of the future\" below:<\/p>\n\n\n\n

Social media, relationships and branding<\/a><\/p>\n\n\n\n

Social media: planning and conversion<\/a><\/p>","protected":false},"excerpt":{"rendered":"

On Wednesday 17 May, participants in the Creatives incubator programme had the opportunity to take part in a workshop on social media. The workshop was led by Pontus B\u00e4ckman from Digipartner & Jo Kommunikation. Prior to the meeting, the participants prepared by reflecting on the purpose of being active in social media, what target group they want to reach, why and how. The workshop focused on Facebook, Instagram and Linkedin from a technical and socio-technical perspective.<\/p>","protected":false},"author":3,"featured_media":22683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,670],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-23262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-expression-umea","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"\nWorkshop i sociala medier \u2013 en del av Creatives\u00a0 - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/social-media-workshop-part-of-creatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop i sociala medier \u2013 en del av Creatives\u00a0 - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Onsdag den 17 maj gavs deltagarna i inkubatorsprogrammet Creatives m\u00f6jlighet att delta i en workshop om sociala medier. Workshopen leddes av Pontus B\u00e4ckman fr\u00e5n Digipartner & Jo Kommunikation. Inf\u00f6r tr\u00e4ffen fick deltagarna f\u00f6rbereda sig genom att bland annat reflektera \u00f6ver syftet med att vara verksam i sociala medier, vilken m\u00e5lgrupp de vill n\u00e5, varf\u00f6r och hur. Workshopen fokuserade p\u00e5 Facebook, Instagram och Linkedin ur ett tekniskt och sociotekniskt perspektiv.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/social-media-workshop-part-of-creatives\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-23T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T20:02:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"Workshop i sociala medier \u2013 en del av Creatives\u00a0\",\"datePublished\":\"2023-05-23T09:00:00+00:00\",\"dateModified\":\"2023-08-03T20:02:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/\"},\"wordCount\":331,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg\",\"articleSection\":[\"Creatives\",\"eXpression Ume\u00e5\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/\",\"url\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/\",\"name\":\"Workshop i sociala medier \u2013 en del av Creatives\u00a0 - eXpression Ume\u00e5\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg\",\"datePublished\":\"2023-05-23T09:00:00+00:00\",\"dateModified\":\"2023-08-03T20:02:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg\",\"width\":2000,\"height\":1334,\"caption\":\"eXpression, Creatives inkubator.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/expressionumea.se\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Workshop i sociala medier \u2013 en del av Creatives\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/expressionumea.se\/#website\",\"url\":\"https:\/\/expressionumea.se\/\",\"name\":\"eXpression Ume\u00e5\",\"description\":\"Creative minds unite\",\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/expressionumea.se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/expressionumea.se\/#organization\",\"name\":\"eXpression Ume\u00e5\",\"url\":\"https:\/\/expressionumea.se\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"width\":375,\"height\":98,\"caption\":\"eXpression Ume\u00e5\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\",\"name\":\"Amanda Westin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g\",\"caption\":\"Amanda Westin\"},\"url\":\"https:\/\/expressionumea.se\/en\/author\/amanda-westin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media workshop - part of Creatives - eXpression Ume\u00e5","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expressionumea.se\/en\/social-media-workshop-part-of-creatives\/","og_locale":"en_GB","og_type":"article","og_title":"Workshop i sociala medier \u2013 en del av Creatives\u00a0 - eXpression Ume\u00e5","og_description":"Onsdag den 17 maj gavs deltagarna i inkubatorsprogrammet Creatives m\u00f6jlighet att delta i en workshop om sociala medier. Workshopen leddes av Pontus B\u00e4ckman fr\u00e5n Digipartner & Jo Kommunikation. Inf\u00f6r tr\u00e4ffen fick deltagarna f\u00f6rbereda sig genom att bland annat reflektera \u00f6ver syftet med att vara verksam i sociala medier, vilken m\u00e5lgrupp de vill n\u00e5, varf\u00f6r och hur. Workshopen fokuserade p\u00e5 Facebook, Instagram och Linkedin ur ett tekniskt och sociotekniskt perspektiv.","og_url":"https:\/\/expressionumea.se\/en\/social-media-workshop-part-of-creatives\/","og_site_name":"eXpression Ume\u00e5","article_published_time":"2023-05-23T09:00:00+00:00","article_modified_time":"2023-08-03T20:02:42+00:00","og_image":[{"width":2000,"height":1334,"url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg","type":"image\/jpeg"}],"author":"Amanda Westin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amanda Westin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#article","isPartOf":{"@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/"},"author":{"name":"Amanda Westin","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e"},"headline":"Workshop i sociala medier \u2013 en del av Creatives\u00a0","datePublished":"2023-05-23T09:00:00+00:00","dateModified":"2023-08-03T20:02:42+00:00","mainEntityOfPage":{"@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/"},"wordCount":331,"publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"image":{"@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg","articleSection":["Creatives","eXpression Ume\u00e5"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/","url":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/","name":"Social media workshop - part of Creatives - eXpression Ume\u00e5","isPartOf":{"@id":"https:\/\/expressionumea.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage"},"image":{"@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg","datePublished":"2023-05-23T09:00:00+00:00","dateModified":"2023-08-03T20:02:42+00:00","breadcrumb":{"@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#primaryimage","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/02\/creatives_2023_malin_gronborg.jpg","width":2000,"height":1334,"caption":"eXpression, Creatives inkubator."},{"@type":"BreadcrumbList","@id":"https:\/\/expressionumea.se\/workshop-i-sociala-medier-en-del-av-creatives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/expressionumea.se\/"},{"@type":"ListItem","position":2,"name":"Workshop i sociala medier \u2013 en del av Creatives\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/expressionumea.se\/#website","url":"https:\/\/expressionumea.se\/","name":"eXpression Ume\u00e5","description":"Creative minds unite","publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expressionumea.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/expressionumea.se\/#organization","name":"eXpression Ume\u00e5","url":"https:\/\/expressionumea.se\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","width":375,"height":98,"caption":"eXpression Ume\u00e5"},"image":{"@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e","name":"Amanda Westin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g","caption":"Amanda Westin"},"url":"https:\/\/expressionumea.se\/en\/author\/amanda-westin\/"}]}},"_links":{"self":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/23262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/comments?post=23262"}],"version-history":[{"count":5,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/23262\/revisions"}],"predecessor-version":[{"id":23270,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/23262\/revisions\/23270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media\/22683"}],"wp:attachment":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media?parent=23262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/categories?post=23262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/tags?post=23262"},{"taxonomy":"eu-finansiering","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/eu-finansiering?post=23262"},{"taxonomy":"artikeltyp","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/artikeltyp?post=23262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}