{"id":23340,"date":"2023-06-01T07:56:00","date_gmt":"2023-06-01T05:56:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=23340"},"modified":"2023-08-03T22:02:16","modified_gmt":"2023-08-03T20:02:16","slug":"strong-co-operation-boosts-the-regions-heritage-creators","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/starkt-samarbete-lyfter-regionens-kulturarvskreatorer\/","title":{"rendered":"Stronger cooperation boosts the region's heritage creators"},"content":{"rendered":"

The Cultural Heritage Programme has brought together three organisations with expertise in their fields. RISE<\/a> with the foresight and research that will take us into the future, V\u00e4sterbotten Museum<\/a> with its hindsight and knowledge of cultural heritage, and eXpression Ume\u00e5 with its expertise in business development for the creative and cultural industries. Together they created a business development programme with a focus on cultural heritage for creative and cultural industries.<\/em> <\/p>\n\n\n\n

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The cultural heritage programme highlights both the importance of understanding the business side of things but also being able to communicate something deeper and connected to the place you come from, says Per V\u00e5gebrant<\/strong>, business coach eXpression Ume\u00e5. <\/p>\n<\/blockquote>\n\n\n\n

In addition to workshops on topics such as sustainability, storytelling, the customer journey and sales, the participants have also had the opportunity to visit the V\u00e4sterbotten Museum's archive, located in a secret location and rarely open to anyone other than the museum's staff. A guided tour of a small part of the collection gave great impressions and a deeper understanding of the cultural heritage. <\/p>\n\n\n\n

The participants have also had to develop ways of communicating about their own activities. They have had to put into words why cultural heritage is important for their particular creativity. <\/p>\n\n\n\n

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It was the storytelling and finding the importance of the place where you're working that was pervasive. It was so valuable. You realised that we participants come from the same core but that we bring different parts of it with us. It was the cultural heritage that tied us together. We got a contemporary, but also historically retrospective landing in our place. Liv Bladh<\/strong>. <\/p>\n<\/blockquote>\n\n\n\n

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Liv Bladh | Photographer: Private, Liv Bladh<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Liv is a florist and runs the company Flora Liv Bladh. She works pictorially and sculpturally with plants and V\u00e4sterbotten has become her palette. She uses both cultivated and wild flora and much of it is grown in her own garden. The cultural heritage programme gave her time and space to formulate first in text and then in words how the place plays a role in her work. She describes having it delivered and packaged in a professionally produced film as a luxury. It was a tangible and useful result of the work she put into shaping the words about her business.  <\/p>\n\n\n\n

Gunilla Axelsson<\/strong> is creating a book on rootcraft, a craft technique she wants to preserve for the future. In addition to descriptive texts and images, the book also comes with QR codes that lead the reader to film clips showing how Gunilla Eriksson's hands perform specific steps.  <\/p>\n\n\n\n

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