{"id":23541,"date":"2023-08-18T15:50:20","date_gmt":"2023-08-18T13:50:20","guid":{"rendered":"https:\/\/expressionumea.se\/?p=23541"},"modified":"2023-08-18T15:52:18","modified_gmt":"2023-08-18T13:52:18","slug":"successful-initiative-with-advisory-board-for-summer-programme","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/lyckad-satsning-med-advisory-board-till-sommarprogrammet\/","title":{"rendered":"Successful advisory board for the summer programme"},"content":{"rendered":"<p><strong>eXpression Ume\u00e5's summer programme, Summer eXpression, has taken a new step in its development this year. For the first time, the young designers have been supported by an advisory board, consisting of five experts from different areas of design and production.<\/strong><\/p>\n\n\n\n<p>On 17 August, these experts were in Ume\u00e5 to listen to the designers' final presentations and give their final comments. Today, 18 August, eXpression Ume\u00e5 invites you to an open Showroom where all the design prototypes will be presented to the public.<\/p>\n\n\n\n<p>The programme's advisory board consists of<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Malin W\u00e5hlstr\u00f6m<\/strong>, Purchasing Manager Designtorget AB, with expertise in marketing and purchasing.<\/li>\n\n\n\n<li><strong>Ola Rune<\/strong>, architect from Claesson Koivisto Rune, specialising in design and layout.<\/li>\n\n\n\n<li><strong>Linn Backman Hallberg<\/strong>, sustainability specialist with a focus on circular sustainability.<\/li>\n\n\n\n<li><strong>Jon Eliasson<\/strong>, from Jon Eliason Design Studio, with a background in design and layout.<\/li>\n\n\n\n<li><strong>Peter Jiseborn<\/strong>, representative from Interior Cluster Sweden, former CEO of Swedese and Abstracta, with insight into production and manufacturing.<\/li>\n<\/ul>\n\n\n\n<p><strong>The experts on the Advisory Board used three key criteria to assess the design ideas:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sustainability:<\/strong> The focus is on the choice of materials and production methods, with a particular emphasis on circular solutions. Reuse is prioritised over recycling. It also assesses the lifespan and relevance of products and whether the product creates an emotional connection with the buyer.<\/li>\n\n\n\n<li><strong>Working height:<\/strong> This assesses the uniqueness of the design and whether it is so distinctive that it can be protected by, for example, design protection.<\/li>\n\n\n\n<li><strong>Feasibility:<\/strong> This criterion focuses on the production aspects, including estimated costs, time and the possibility of finding suitable manufacturers. It also assesses the potential market attractiveness of the product.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>During the programme, participants and experts collaborated through the Miro digital tool. There the designers have been able to publish their design idea, target group, inspiration and mood board. In June, a digital meeting was held between the Advisory Board and the participants, where each designer presented three design ideas and received valuable feedback.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The design prototypes produced during the seven weeks of the programme have really shown a high level of craftsmanship and timeless design. I wouldn't be surprised if we see some future design classics among these prototypes. Our Advisory Board has been incredibly engaged and has really added a lot to the work,\" says <strong>Fanny Lind\u00e9n<\/strong>which is responsible for the programme.<\/p>\n<\/blockquote>\n\n\n\n<p><em>Summer eXpression offers young designers the chance to take their design from idea to prototype during the summer. After a presentation and assessment by the Advisory Board in August, certain design ideas are selected for further development into finished products. The programme is part of eXpression Ume\u00e5's broader offering, which includes business support, training and a community for creative entrepreneurs.<\/em><\/p>\n\n\n\n<p><em>PHOTO: Jonas Eltes<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>eXpression Ume\u00e5s sommarprogram, Summer eXpression, har i \u00e5r tagit ett nytt steg i sin utveckling. F\u00f6r f\u00f6rsta g\u00e5ngen har de unga formgivarna f\u00e5tt st\u00f6d av en advisory board, best\u00e5ende av fem experter fr\u00e5n olika omr\u00e5den inom design och produktion. Den 17 augusti var dessa experter p\u00e5 plats i Ume\u00e5 f\u00f6r att lyssna till formgivarnas slutpresentationer [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":23542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[659,655],"tags":[803],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-23541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-summer-expression","tag-fanny-linden","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lyckad satsning med advisory board till sommarprogrammet - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/successful-initiative-with-advisory-board-for-summer-programme\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lyckad satsning med advisory board till sommarprogrammet - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"eXpression Ume\u00e5s sommarprogram, Summer eXpression, har i \u00e5r tagit ett nytt steg i sin utveckling. F\u00f6r f\u00f6rsta g\u00e5ngen har de unga formgivarna f\u00e5tt st\u00f6d av en advisory board, best\u00e5ende av fem experter fr\u00e5n olika omr\u00e5den inom design och produktion. Den 17 augusti var dessa experter p\u00e5 plats i Ume\u00e5 f\u00f6r att lyssna till formgivarnas slutpresentationer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/successful-initiative-with-advisory-board-for-summer-programme\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-18T13:50:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-18T13:52:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/08\/DSC02243-Enhanced-NR-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emil H\u00e4gglund\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emil H\u00e4gglund\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/lyckad-satsning-med-advisory-board-till-sommarprogrammet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/lyckad-satsning-med-advisory-board-till-sommarprogrammet\/\"},\"author\":{\"name\":\"Emil H\u00e4gglund\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/f215c002f05a579f8f2e2fd74038215c\"},\"headline\":\"Lyckad satsning med advisory board till sommarprogrammet\",\"datePublished\":\"2023-08-18T13:50:20+00:00\",\"dateModified\":\"2023-08-18T13:52:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/lyckad-satsning-med-advisory-board-till-sommarprogrammet\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/lyckad-satsning-med-advisory-board-till-sommarprogrammet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2023\/08\/DSC02243-Enhanced-NR-scaled.jpg\",\"keywords\":[\"Fanny Lind\u00e9n\"],\"articleSection\":[\"Design\",\"Summer eXpression\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/lyckad-satsning-med-advisory-board-till-sommarprogrammet\/\",\"url\":\"https:\/\/expressionumea.se\/lyckad-satsning-med-advisory-board-till-sommarprogrammet\/\",\"name\":\"Lyckad satsning med advisory board till sommarprogrammet - 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