{"id":25201,"date":"2024-05-29T15:15:30","date_gmt":"2024-05-29T13:15:30","guid":{"rendered":"https:\/\/expressionumea.se\/?p=25201"},"modified":"2024-05-29T15:15:33","modified_gmt":"2024-05-29T13:15:33","slug":"mimik-wins-scholarship-with-innovation-for-reversible-draft-testing","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/","title":{"rendered":"MIMIK wins grant with innovation for sustainable clothing testing"},"content":{"rendered":"<p><strong>MIMIK has been named the winner of the prestigious NEST pitch competition for 2024 and awarded a grant of SEK 75,000 from TEKO, the Swedish textile industry organisation. The company, which specialises in digital clothing testing through user-generated digital clones, aims to revolutionise the fashion industry by reducing returns and increasing the sustainability of consumer purchases.<\/strong><\/p>\n\n\n\n<p>MIMIK has developed a platform where customers can create a personalised digital avatar via mobile 3D scanning. This technology allows users to see how clothes will fit on their unique body shape before purchase, providing better size recommendations and a visual guide to fit. By improving the customer's shopping experience, MIMIK hopes to reduce costly returns and help reduce the environmental impact of overconsumption.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Being recognised through this win is incredibly important to us. It confirms that we are on the right track and gives us the resources we need to continue developing our technology,\" says <strong>Helen Silvander<\/strong>, founder of MIMIK, after receiving the award at the Habit Impact Day in Stockholm.<\/p>\n<\/blockquote>\n\n\n\n<p>The NEST programme, which aims to support new entrepreneurs in the sustainable textile industry, has been an important part of MIMIK's development, offering not only financial support but also access to valuable expertise, advice and a wide network.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It has been great fun to be part of and follow MIMIK during the programme and they are worthy winners to say the least. They are a great example of how innovation and creativity can go hand in hand to create sustainable solutions in the fashion industry. By supporting companies like MIMIK, we are helping to shape a more sustainable future for the textile industry. <strong>Per V\u00e5gebrant<\/strong>, NEST jury member and coach from eXpression Ume\u00e5. <\/p>\n<\/blockquote>\n\n\n\n<p>The initiative <a href=\"https:\/\/www.nestsweden.se\/\">NEST<\/a> is a national initiative launched in 2021 by Bor\u00e5s INK, eXpression Ume\u00e5, Xplot in Lund and STING in Stockholmhar. NEST has quickly become a central platform for encouraging and developing sustainable solutions in the fashion industry. With partners like <a href=\"https:\/\/www.hb.se\/textilhogskolan\/\">Swedish School of Textiles in Bor\u00e5s<\/a> and several leading Swedish fashion brands, NEST continues to play a crucial role in the sustainable textile industry of the future. <\/p>","protected":false},"excerpt":{"rendered":"<p>MIMIK has been named the winner of the prestigious NEST pitch competition for 2024 and awarded a grant of SEK 75,000 from TEKO, the Swedish textile industry organisation. The company, which specialises in digital clothing testing through user-generated digital clones, aims to revolutionise the fashion industry by reducing returns and increasing the sustainability of consumer purchases.<\/p>","protected":false},"author":3,"featured_media":25202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[666],"tags":[],"eu-finansiering":[],"artikeltyp":[],"class_list":["post-25201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","search-category-artikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/mimik-wins-scholarship-with-innovation-for-reversible-draft-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"MIMIK har utsetts till vinnare av den prestigefyllda NEST-pitcht\u00e4vlingen f\u00f6r 2024 och tilldelats ett stipendium p\u00e5 75.000 kronor fr\u00e5n TEKO, branschorganisationen f\u00f6r svensk textil. Bolaget, som specialiserar sig p\u00e5 digital provning av kl\u00e4der genom anv\u00e4ndargenererade digitala kloner, siktar p\u00e5 att revolutionera modebranschen genom att minska returer och \u00f6ka h\u00e5llbarheten i konsumentk\u00f6p.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/mimik-wins-scholarship-with-innovation-for-reversible-draft-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T13:15:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T13:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning\",\"datePublished\":\"2024-05-29T13:15:30+00:00\",\"dateModified\":\"2024-05-29T13:15:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/\",\"url\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/\",\"name\":\"MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning - eXpression Ume\u00e5\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp\",\"datePublished\":\"2024-05-29T13:15:30+00:00\",\"dateModified\":\"2024-05-29T13:15:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp\",\"width\":1120,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/expressionumea.se\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/expressionumea.se\/#website\",\"url\":\"https:\/\/expressionumea.se\/\",\"name\":\"eXpression Ume\u00e5\",\"description\":\"Creative minds unite\",\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/expressionumea.se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/expressionumea.se\/#organization\",\"name\":\"eXpression Ume\u00e5\",\"url\":\"https:\/\/expressionumea.se\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png\",\"width\":375,\"height\":98,\"caption\":\"eXpression Ume\u00e5\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\",\"name\":\"Amanda Westin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g\",\"caption\":\"Amanda Westin\"},\"url\":\"https:\/\/expressionumea.se\/en\/author\/amanda-westin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MIMIK wins grant with innovation for sustainable clothing testing - eXpression Ume\u00e5","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expressionumea.se\/en\/mimik-wins-scholarship-with-innovation-for-reversible-draft-testing\/","og_locale":"en_GB","og_type":"article","og_title":"MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning - eXpression Ume\u00e5","og_description":"MIMIK har utsetts till vinnare av den prestigefyllda NEST-pitcht\u00e4vlingen f\u00f6r 2024 och tilldelats ett stipendium p\u00e5 75.000 kronor fr\u00e5n TEKO, branschorganisationen f\u00f6r svensk textil. Bolaget, som specialiserar sig p\u00e5 digital provning av kl\u00e4der genom anv\u00e4ndargenererade digitala kloner, siktar p\u00e5 att revolutionera modebranschen genom att minska returer och \u00f6ka h\u00e5llbarheten i konsumentk\u00f6p.","og_url":"https:\/\/expressionumea.se\/en\/mimik-wins-scholarship-with-innovation-for-reversible-draft-testing\/","og_site_name":"eXpression Ume\u00e5","article_published_time":"2024-05-29T13:15:30+00:00","article_modified_time":"2024-05-29T13:15:33+00:00","og_image":[{"width":1120,"height":630,"url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp","type":"image\/webp"}],"author":"Amanda Westin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amanda Westin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#article","isPartOf":{"@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/"},"author":{"name":"Amanda Westin","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e"},"headline":"MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning","datePublished":"2024-05-29T13:15:30+00:00","dateModified":"2024-05-29T13:15:33+00:00","mainEntityOfPage":{"@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/"},"wordCount":398,"publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"image":{"@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp","articleSection":["Mode"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/","url":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/","name":"MIMIK wins grant with innovation for sustainable clothing testing - eXpression Ume\u00e5","isPartOf":{"@id":"https:\/\/expressionumea.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage"},"image":{"@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage"},"thumbnailUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp","datePublished":"2024-05-29T13:15:30+00:00","dateModified":"2024-05-29T13:15:33+00:00","breadcrumb":{"@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#primaryimage","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/05\/Mimik-1.webp","width":1120,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/expressionumea.se\/mimik-vinner-stipendium-med-innovation-for-hallbar-kladprovning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/expressionumea.se\/"},{"@type":"ListItem","position":2,"name":"MIMIK vinner stipendium med innovation f\u00f6r h\u00e5llbar kl\u00e4dprovning"}]},{"@type":"WebSite","@id":"https:\/\/expressionumea.se\/#website","url":"https:\/\/expressionumea.se\/","name":"eXpression Ume\u00e5","description":"Creative minds unite","publisher":{"@id":"https:\/\/expressionumea.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expressionumea.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/expressionumea.se\/#organization","name":"eXpression Ume\u00e5","url":"https:\/\/expressionumea.se\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/","url":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","contentUrl":"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/06\/expression-ume-logotyp.png","width":375,"height":98,"caption":"eXpression Ume\u00e5"},"image":{"@id":"https:\/\/expressionumea.se\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e","name":"Amanda Westin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37af2a7bf20d1aaaac0375ce58cb2263291586e86ef5592e05485e613e095908?s=96&d=mm&r=g","caption":"Amanda Westin"},"url":"https:\/\/expressionumea.se\/en\/author\/amanda-westin\/"}]}},"_links":{"self":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/25201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/comments?post=25201"}],"version-history":[{"count":3,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/25201\/revisions"}],"predecessor-version":[{"id":25207,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/posts\/25201\/revisions\/25207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media\/25202"}],"wp:attachment":[{"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/media?parent=25201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/categories?post=25201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/tags?post=25201"},{"taxonomy":"eu-finansiering","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/eu-finansiering?post=25201"},{"taxonomy":"artikeltyp","embeddable":true,"href":"https:\/\/expressionumea.se\/en\/wp-json\/wp\/v2\/artikeltyp?post=25201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}