{"id":25414,"date":"2024-08-19T14:05:58","date_gmt":"2024-08-19T12:05:58","guid":{"rendered":"https:\/\/expressionumea.se\/?p=25414"},"modified":"2024-08-19T15:49:32","modified_gmt":"2024-08-19T13:49:32","slug":"thea-nelly-and-vera-to-design-talents-at-formex","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/thea-nelly-och-vera-till-design-talents-pa-formex\/","title":{"rendered":"Thea, Nelly and Vera to Design Talents at Formex\u00a0"},"content":{"rendered":"<p><strong>On 27 August, the doors will open to Formex, the Nordic region's foremost arena for interior design, where new design will be given a prominent platform. This time, three young and promising designers who have all attended Summer eXpression - Thea Lundahl, Nelly Axelsson and Vera Bensch - will take their place at the fair. They have also received the prestigious recognition of being part of Formex Design Talents, which is one of the fair's most high-profile features and serves as a springboard for future designers. <\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"It feels very inspiring and very exciting to participate in Formex. I look forward to making contacts within the industry and being inspired to new ways of thinking about design,\" says <strong>Nelly Axelsson<\/strong>, which has created a wall-mounted display for coffeebooks.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Vera Bensch<\/strong>, <strong>Nelly Axelsson<\/strong> and <strong>Thea Lundahl<\/strong> have all been selected to showcase their products in the Design Talen area, one of Formex's most exciting and innovative features. Out of hundreds of applications, they are three of the 25 designers who have been honoured to showcase their work at the fair.\u00a0\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It is a great honour to have been selected! It feels incredibly fun to be part of the energy and creativity that flows at Formex, says <strong>Nelly Axelsson<\/strong>.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Fanny Lind\u00e9n<\/strong>, is responsible for Summer eXpression and has supported the designers throughout their creative journey, from idea to finished product:\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Their products reflect the future of design - sustainable, functional and with a strong aesthetic vision. It is clear that the designers are passionate about their work, and we look forward to following their journey in the market,\" says <strong>Fanny<\/strong>.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Vera Bensch<\/strong> |\u00a0<em>Abrovinsch<\/em><\/h2>\n\n\n\n<p><strong>Vera Bensch<\/strong> has developed a functional piece of jewellery \"Abrovinsch\" that allows one's valuables to stay safely on the inside of a tote bag or purse while acting as a personal accessory. It is easily attached without making holes in the fabric and on the outside a new structure is formed that creates an exciting and stylistic meeting between fabric and stainless steel. The concept is based on the fact that Abrovinshen enhances the impression and extends the use of what is already owned, but is also sustainably made with, among other things, leather from production waste.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Vera-819x1024.jpg\" alt=\"\" class=\"wp-image-25418\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Vera-819x1024.jpg 819w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Vera-240x300.jpg 240w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Vera-768x960.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Vera-10x12.jpg 10w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Vera.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\"><strong>Vera Bensch<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-1-819x1024.jpg\" alt=\"\" class=\"wp-image-25426\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-1-819x1024.jpg 819w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-1-240x300.jpg 240w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-1-768x960.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-1-10x12.jpg 10w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-1.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Abrovinsch<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<br><strong>Nelly Axelsson<\/strong> |\u00a0<em>Sheet<\/em><\/h2>\n\n\n\n<p><strong>Nelly Axelsson<\/strong> has designed a wall-mounted book holder \"Ark\" that displays the inside of books as motifs on the wall. It provides an opportunity to quickly and easily curate the wall with your own library. Sustainable production and long product life have been in focus during the design process. Ark is made of stainless spring steel, and locally produced in Bredaryd, Sm\u00e5land. The design minimises production waste and is solidly manufactured for a long life. Ark can also be recycled when it finally reaches its end.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-819x1024.jpg\" alt=\"\" class=\"wp-image-25419\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-819x1024.jpg 819w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-240x300.jpg 240w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-768x960.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-10x12.jpg 10w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\"><strong>Nelly Axelsson<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-1-819x1024.jpg\" alt=\"\" class=\"wp-image-25425\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-1-819x1024.jpg 819w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-1-240x300.jpg 240w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-1-768x960.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-1-10x12.jpg 10w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Nelly-1.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Sheet<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<br><strong>Thea Lundahl<\/strong> |\u00a0<em>Duo Flex Bag<\/em>\u00a0<\/h2>\n\n\n\n<p><strong>Thea Lundahl<\/strong> has developed the Duo Flex Bag, an expression of smart, simple and functional design. It offers a new way of organising and streamlining space in the home. It can be used for everything from sorting waste to storing children's toys and is intended to be a natural part of the user's everyday life.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-819x1024.jpg\" alt=\"\" class=\"wp-image-25421\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-819x1024.jpg 819w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-240x300.jpg 240w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-768x960.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69-10x12.jpg 10w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-69.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\"><strong>Thea Lundahl<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Dua-Flex-Thea-819x1024.jpg\" alt=\"\" class=\"wp-image-25431\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Dua-Flex-Thea-819x1024.jpg 819w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Dua-Flex-Thea-240x300.jpg 240w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Dua-Flex-Thea-768x960.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Dua-Flex-Thea-10x12.jpg 10w, https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Dua-Flex-Thea.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\"><em>Duo Flex Bag<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contact&nbsp;<\/h2>\n\n\n\n<p><strong>Nelly Axelsson<\/strong> \"Ark\" <a href=\"https:\/\/www.instagram.com\/studio.famn\/\">@studio.famn<\/a>\u00a0<br><strong>Thea Lundahl<\/strong> \"Duo Flex Bag\" <a href=\"https:\/\/www.instagram.com\/the.a.architectural.design\/\">@the.a.architectural.design\u00a0<\/a><br><strong>Vera Bensch<\/strong> \"Abrovinsch\" <a href=\"https:\/\/www.instagram.com\/_abrovinsch_\/\">@_abrovinsch_\u00a0<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On 27 August, the doors will open to Formex, the Nordic region's foremost arena for interior design, where new design will be given a prominent platform. This time, three young and promising designers who have all attended Summer eXpression - Thea Lundahl, Nelly Axelsson and Vera Bensch - will take their place at the fair. They have also received the prestigious recognition of being included in Formex Design Talents.<\/p>","protected":false},"author":3,"featured_media":25417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[659],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-25414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thea, Nelly och Vera\u00a0till Design Talents p\u00e5 Formex\u00a0 - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/thea-nelly-and-vera-to-design-talents-at-formex\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thea, Nelly och Vera\u00a0till Design Talents p\u00e5 Formex\u00a0 - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Den 27 augusti \u00f6ppnar d\u00f6rrarna till Formex, Nordens fr\u00e4msta arena f\u00f6r inredningsdesign, d\u00e4r ny design f\u00e5r en framtr\u00e4dande plattform. Denna g\u00e5ng kommer tre unga och lovande formgivare som alla g\u00e5tt Summer eXpression \u2013 Thea Lundahl, Nelly Axelsson och Vera Bensch \u2013 ta plats under m\u00e4ssan. De har dessutom\u00a0f\u00e5tt det prestigefyllda erk\u00e4nnandet att vara med i Formex Design Talents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/thea-nelly-and-vera-to-design-talents-at-formex\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-19T12:05:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T13:49:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-68.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/thea-nelly-och-vera-till-design-talents-pa-formex\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/thea-nelly-och-vera-till-design-talents-pa-formex\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"Thea, Nelly och Vera\u00a0till Design Talents p\u00e5 Formex\u00a0\",\"datePublished\":\"2024-08-19T12:05:58+00:00\",\"dateModified\":\"2024-08-19T13:49:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/thea-nelly-och-vera-till-design-talents-pa-formex\/\"},\"wordCount\":598,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/thea-nelly-och-vera-till-design-talents-pa-formex\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2024\/08\/Namnlos-design-68.jpg\",\"articleSection\":[\"Design\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/thea-nelly-och-vera-till-design-talents-pa-formex\/\",\"url\":\"https:\/\/expressionumea.se\/thea-nelly-och-vera-till-design-talents-pa-formex\/\",\"name\":\"Thea, Nelly och Vera\u00a0till Design Talents p\u00e5 Formex\u00a0 - 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