{"id":27553,"date":"2025-11-21T13:38:46","date_gmt":"2025-11-21T12:38:46","guid":{"rendered":"https:\/\/expressionumea.se\/?p=27553"},"modified":"2025-11-21T13:38:51","modified_gmt":"2025-11-21T12:38:51","slug":"three-tips-for-success-in-crowdfunding","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/tre-tips-for-att-lyckas-med-crowdfunding\/","title":{"rendered":"Three tips for crowdfunding success"},"content":{"rendered":"<p>During our last networking lunch, Hanna \u00d6gren shared her key insights on crowdfunding. Here we have summarised her core principles - a practical guide for those who want to use crowdfunding as a tool in their creative business. Crowdfunding is as much about development as it is about financing. With Hanna's guidelines and the right platform, you can build both audience and project at the same time.<\/p>\n\n\n\n<p><strong>1. See crowdfunding as relationships<\/strong><br>A campaign is about more than funding. Hanna emphasises that crowdfunding is an energy exchange: you invite people to be part of your journey while building a community around your idea.<\/p>\n\n\n\n<p><strong>2. Dedicate time and be active throughout the campaign<\/strong><br>Presence is crucial. According to Hanna, a successful campaign requires you to plan for updates, dialogue and engagement. It is your drive and activity that keeps the campaign alive.<\/p>\n\n\n\n<p><strong>3. people backing visions<\/strong><br>Hanna also emphasises that it is you and your story that creates trust. Be personal, show your why and let the audience understand what drives you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Four major crowdfunding platforms to explore<\/strong><\/h3>\n\n\n\n<p>Here are some of the most established crowdfunding platforms - good starting points for comparing approaches, target groups and fees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kickstarter<\/strong> - focus on creative projects<br><a href=\"https:\/\/www.kickstarter.com\">https:\/\/www.kickstarter.com<\/a><\/li>\n\n\n\n<li><strong>Indiegogo<\/strong> - flexible platform for both products and creative ideas<br><a href=\"https:\/\/www.indiegogo.com\">https:\/\/www.indiegogo.com<\/a><\/li>\n\n\n\n<li><strong>GoFundMe<\/strong> - strongly in favour of personal and community-driven initiatives<br><a href=\"https:\/\/www.gofundme.com\">https:\/\/www.gofundme.com<\/a><\/li>\n\n\n\n<li><strong>Patreon<\/strong> - ideal for ongoing support to creators<br><a href=\"https:\/\/www.patreon.com\">https:\/\/www.patreon.com<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>During our last networking lunch, Hanna \u00d6gren shared her key insights on crowdfunding. Here we have summarised her core principles - a practical guide for those who want to use crowdfunding as a tool in their creative business. Crowdfunding is as much about development as it is about financing. With Hanna's guidelines and the right platform, you can build both audience and project at the same time.<\/p>","protected":false},"author":3,"featured_media":27559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[670],"tags":[],"eu-finansiering":[933],"artikeltyp":[627],"class_list":["post-27553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expression-umea","eu-finansiering-ja","search-category-artikel","artikeltyp-guider"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tre tips f\u00f6r att lyckas med crowdfunding - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/three-tips-for-success-in-crowdfunding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tre tips f\u00f6r att lyckas med crowdfunding - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Under v\u00e5r senaste n\u00e4tverkslunch delade Hanna \u00d6gren med sig av sina viktigaste insikter om crowdfunding. H\u00e4r har vi sammanfattat hennes k\u00e4rnprinciper \u2013 en praktisk guide f\u00f6r dig som vill anv\u00e4nda crowdfunding som verktyg i ditt kreativa f\u00f6retagande. Crowdfunding \u00e4r lika mycket utveckling som finansiering. Med Hannas riktlinjer och r\u00e4tt plattform kan du bygga b\u00e5de publik och projekt samtidigt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/three-tips-for-success-in-crowdfunding\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T12:38:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T12:38:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2025\/11\/Namnlos-design-2025-11-21T133614.141.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/tre-tips-for-att-lyckas-med-crowdfunding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/tre-tips-for-att-lyckas-med-crowdfunding\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"Tre tips f\u00f6r att lyckas med crowdfunding\",\"datePublished\":\"2025-11-21T12:38:46+00:00\",\"dateModified\":\"2025-11-21T12:38:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/tre-tips-for-att-lyckas-med-crowdfunding\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/tre-tips-for-att-lyckas-med-crowdfunding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2025\/11\/Namnlos-design-2025-11-21T133614.141.jpg\",\"articleSection\":[\"eXpression Ume\u00e5\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/tre-tips-for-att-lyckas-med-crowdfunding\/\",\"url\":\"https:\/\/expressionumea.se\/tre-tips-for-att-lyckas-med-crowdfunding\/\",\"name\":\"Tre tips f\u00f6r att lyckas med crowdfunding - 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