{"id":27569,"date":"2025-12-12T14:57:06","date_gmt":"2025-12-12T13:57:06","guid":{"rendered":"https:\/\/expressionumea.se\/?p=27569"},"modified":"2025-12-12T15:14:12","modified_gmt":"2025-12-12T14:14:12","slug":"linkedin-for-creative-businesses-a-guide-that-actually-works","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/linkedin-for-kreativa-foretag-en-guide-som-faktiskt-funkar\/","title":{"rendered":"LinkedIn for creative businesses - a guide that actually works"},"content":{"rendered":"<p><strong>LinkedIn can feel stiff, impersonal or just... wrong. Especially if you run a business in the cultural and creative industries. But used correctly, the platform can be a powerful tool for visibility, relationships and business - on your terms.<\/strong><\/p>\n\n\n\n<p>Last week at eXpression we were joined by <strong><a href=\"https:\/\/www.kangassalo.se\/\">Hanna Kangassalo<\/a><\/strong>, communications strategist, who gave a talk to creatives on how to use LinkedIn in a way that feels both sustainable and authentic. Here are her three key principles, translated into a practical guide.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. make an active decision about your purpose for being on the platform (or not)<\/strong><\/p>\n\n\n\n<p>Many people find LinkedIn a bit uncomfortable. This is perfectly normal. Think about why it feels that way for you. Once you understand it, it will be easier to make an active decision: Why should you be on the platform? What do you want to achieve? Do you have any better options?<\/p>\n\n\n\n<p>Once you have a defined purpose, it becomes much easier to set your own guidelines on what to share, how often and with what tone.<\/p>\n\n\n\n<p><br><strong>2. Cultivate your own style and voice.<\/strong><\/p>\n\n\n\n<p>We in the cultural sector don't have to, and shouldn't, sound like everyone else. LinkedIn is more fun for both you and your audience when you dare to show who you are.<br><br>It can be about:<br>- a personalised visual style<br>- a way of writing that stands out<br>- topics that few others talk about<br><br>Be generous with your thoughts, experiences and insights. That's how you build trust and show what you can actually do and stand for. You don't have to have everything in place at once. Try your hand at it.<\/p>\n\n\n\n<p><br><strong>3. create a routine that works over time.<\/strong><\/p>\n\n\n\n<p>Brands are not built by one-offs, but by continuity. To make it last, you need to find work routines that are realistic and don't take more time than you have.<br><br>The important thing is not perfection, but getting back on. If you fall off the horse - get back on. That's how long-term impact is created.\u00a0<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn kan k\u00e4nnas stelt, opersonligt eller bara\u2026 fel. S\u00e4rskilt om du driver f\u00f6retag inom kultur och kreativa branscher.<br \/>\nMen r\u00e4tt anv\u00e4nt kan plattformen bli ett kraftfullt verktyg f\u00f6r synlighet, relationer och aff\u00e4rer \u2013 p\u00e5 dina villkor.<\/p>","protected":false},"author":3,"featured_media":27574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[670],"tags":[],"eu-finansiering":[933],"artikeltyp":[627],"class_list":["post-27569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expression-umea","eu-finansiering-ja","search-category-artikel","artikeltyp-guider"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn f\u00f6r kreativa f\u00f6retag \u2013 en guide som faktiskt funkar - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/linkedin-for-creative-businesses-a-guide-that-actually-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn f\u00f6r kreativa f\u00f6retag \u2013 en guide som faktiskt funkar - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"LinkedIn kan k\u00e4nnas stelt, opersonligt eller bara\u2026 fel. S\u00e4rskilt om du driver f\u00f6retag inom kultur och kreativa branscher. Men r\u00e4tt anv\u00e4nt kan plattformen bli ett kraftfullt verktyg f\u00f6r synlighet, relationer och aff\u00e4rer \u2013 p\u00e5 dina villkor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/linkedin-for-creative-businesses-a-guide-that-actually-works\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T13:57:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T14:14:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2025\/12\/Tack-Hanna-Kangassalo-for-dina-kloka-tiops.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/linkedin-for-kreativa-foretag-en-guide-som-faktiskt-funkar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/linkedin-for-kreativa-foretag-en-guide-som-faktiskt-funkar\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"LinkedIn f\u00f6r kreativa f\u00f6retag \u2013 en guide som faktiskt funkar\",\"datePublished\":\"2025-12-12T13:57:06+00:00\",\"dateModified\":\"2025-12-12T14:14:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/linkedin-for-kreativa-foretag-en-guide-som-faktiskt-funkar\/\"},\"wordCount\":382,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/linkedin-for-kreativa-foretag-en-guide-som-faktiskt-funkar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2025\/12\/Tack-Hanna-Kangassalo-for-dina-kloka-tiops.jpg\",\"articleSection\":[\"eXpression Ume\u00e5\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/linkedin-for-kreativa-foretag-en-guide-som-faktiskt-funkar\/\",\"url\":\"https:\/\/expressionumea.se\/linkedin-for-kreativa-foretag-en-guide-som-faktiskt-funkar\/\",\"name\":\"LinkedIn f\u00f6r kreativa f\u00f6retag \u2013 en guide som faktiskt funkar - 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