{"id":28076,"date":"2026-05-25T10:24:26","date_gmt":"2026-05-25T08:24:26","guid":{"rendered":"https:\/\/expressionumea.se\/?p=28076"},"modified":"2026-05-25T11:10:56","modified_gmt":"2026-05-25T09:10:56","slug":"johan-karlsson-forstarker-expression-umea-leads-new-eu-project-for-creative-and-cultural-industries-in-the-nordic-region","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/johan-karlsson-forstarker-expression-umea-leder-nytt-eu-projekt-for-kreativa-och-kulturella-branscher-i-norden\/","title":{"rendered":"Johan Karlsson strengthens eXpression Ume\u00e5 - leads new EU project for creative and cultural industries in the Nordic region"},"content":{"rendered":"<p><strong>With experience in brand development, strategic partnering and international projects, Johan Karlsson joins as a new employee - with the task of both coaching the incubator's companies and leading the EU project Creative Networks.<\/strong><\/p>\n\n\n\n<p>Johan Karlsson, formerly at Holmen Skog, joins eXpression in Ume\u00e5 as a new employee. He will have a dual role: to coach and support the companies in the incubator and to lead the international EU project Creative Networks - for growth and digital transformation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>F\u00f6r mig personligen k\u00e4nns det som att komma hem igen. eXpression har samlat ett fantastiskt team och i rollen f\u00e5r jag anv\u00e4nda hela min verktygsl\u00e5da. Att f\u00e5 utveckla och bygga ett robust samarbete \u00f6ver nationsgr\u00e4nserna och samtidigt f\u00e5 bidra lokalt och f\u00e5 m\u00e4nniskor och id\u00e9er v\u00e4xa g\u00f6r rollen dynamisk och utvecklande.\u00a0<\/em>\u00a0-<em> <strong>Johan Karlsson<\/strong>, eXpression Ume\u00e5<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Broad experience in business and branding<\/h2>\n\n\n\n<p>Johan comes most recently from Holmen Skog where he was responsible for their strategic meeting platforms and customer journey. Prior to that, he spent over twelve years at Heja! Brand Experience Agency, specialising in brand development, strategic sponsorship and complex communication projects. His client portfolio has included Polarbr\u00f6d, Norrmejerier, Coop, V\u00e4sterbottensost, Ume\u00e5 Energi and L\u00e4nsf\u00f6rs\u00e4kringar V\u00e4sterbotten.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ume\u00e5 takes the lead in Nordic co-operation<\/h2>\n\n\n\n<p>As project manager for Creative Networks, Johan coordinates a three-year collaboration where eXpression Ume\u00e5 is the lead partner, with funding from Interreg Aurora. The project runs from 2026-2028 and is implemented together with partners in Finland and Norway. The aim is to strengthen business support for cultural and creative enterprises across the Aurora region - through joint skills development, a formal cross-border incubator network and a digital collaboration platform.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Johan has a background that combines brand building, strategic partnering and high-level leadership. It is a profile that is well suited to an assignment where he both meets companies closely and builds structures across national borders.<\/em> <em>- <strong>Emil H\u00e4gglund<\/strong>, Executive Director, eXpression Ume\u00e5<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Johan took office on 1 May 2026. <br><br>Photo: <strong>John Sandin<\/strong>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>With experience in brand development, strategic partnering and international projects, Johan Karlsson joins as a new employee - with the task of both coaching the incubator's companies and leading the EU project Creative Networks.<\/p>","protected":false},"author":6,"featured_media":28082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[670],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-28076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expression-umea","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Johan Karlsson f\u00f6rst\u00e4rker eXpression Ume\u00e5 \u2013 leder nytt EU-projekt f\u00f6r kreativa och kulturella branscher i norden - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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