{"id":6366,"date":"2016-04-17T09:54:17","date_gmt":"2016-04-17T07:54:17","guid":{"rendered":"http:\/\/www.uminovaexpression.se\/nyhemsida\/?p=6366"},"modified":"2020-08-28T10:38:14","modified_gmt":"2020-08-28T08:38:14","slug":"charge-a-fee","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/ta-betalt\/","title":{"rendered":"Charge!"},"content":{"rendered":"
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- on pricing in the artistic and creative sectors<\/div>\n
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Pricing is influenced by several factors. What traps are you likely to fall into and what tools do you need to create value in what you sell? What does the customer value and what is he or she willing to pay for? How do you make your product or service feel worth the price?<\/p>\n

The speaker and our guide in the pricing jungle is Maria \u00d6ster\u00e5ker, a doctor of economics from Finnish Ostrobothnia, who encourages cultural entrepreneurs and small business owners to charge, to dare to stand out and to think in new ways. Her motto is that it's better to be able to live than just to survive.<\/p>\n

The basis for the lecture is Maria's book \"Charge! - Pricing for creative industries\". The book was nominated for Marketing Book of the Year in Sweden in 2010.<\/p>\n

When? 28 April, 10.00 - 12.00<\/p>\n

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Where? Black Box, Sliperiet, Artistic Campus<\/p>\n

Register by 20 April to: sara.sundbaum@uminovaexpression.se<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

– om priss\u00e4ttning i konstn\u00e4rliga och kreativa branscher Priss\u00e4ttning p\u00e5verkas av flera olika faktorer. Vilka f\u00e4llor riskerar du att trilla i och vilka verktyg beh\u00f6ver du f\u00f6r att skapa v\u00e4rde i det du s\u00e4ljer? Vad v\u00e4rdes\u00e4tter kunden och vad \u00e4r han eller hon beredd att betala f\u00f6r? Hur f\u00e5r du din produkt eller tj\u00e4nst att […]<\/p>\n","protected":false},"author":8,"featured_media":6367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[670],"tags":[375,432,433],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-6366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expression-umea","tag-inspirationsforelasning","tag-maria-osteraker","tag-prissattning","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"\nTa betalt! - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/charge-a-fee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ta betalt! - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"– om priss\u00e4ttning i konstn\u00e4rliga och kreativa branscher Priss\u00e4ttning p\u00e5verkas av flera olika faktorer. Vilka f\u00e4llor riskerar du att trilla i och vilka verktyg beh\u00f6ver du f\u00f6r att skapa v\u00e4rde i det du s\u00e4ljer? Vad v\u00e4rdes\u00e4tter kunden och vad \u00e4r han eller hon beredd att betala f\u00f6r? 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