{"id":6372,"date":"2016-03-23T13:28:19","date_gmt":"2016-03-23T12:28:19","guid":{"rendered":"http:\/\/www.uminovaexpression.se\/nyhemsida\/?p=6372"},"modified":"2020-08-28T10:43:01","modified_gmt":"2020-08-28T08:43:01","slug":"co-operate-more","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/samarbeta-mer\/","title":{"rendered":"Collaborate more!"},"content":{"rendered":"<p>Co-branding, brand alliances, sponsorship - the name of the game. Collaborating with other brands has become an increasingly important part of the marketing mix. But what to consider? Ann Jacobsson, a strategist at event and sponsorship agency Heja!, knows. During a lunchtime lecture on 7 April, she will offer inspiring examples and concrete tips on how to create successful collaborations that make an impact. Lunch is on us!<br \/>\nSign up at venturecup.se\/umea<\/p>","protected":false},"excerpt":{"rendered":"<p>Co-branding, varum\u00e4rkesallianser, sponsring &#8211; k\u00e4rt barn har m\u00e5nga namn. Att samarbeta med andra varum\u00e4rken har blivit en allt viktigare del av marknadsf\u00f6ringsmixen. Men vad ska man t\u00e4nka p\u00e5? Det vet Ann Jacobsson som arbetar som strateg p\u00e5 event- och sponsringsbyr\u00e5n Heja!. Under en lunchf\u00f6rel\u00e4sning den 7 april bjuder hon p\u00e5 inspirerande exempel och ger konkreta [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[670],"tags":[436,437,375,438,439],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-6372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expression-umea","tag-ann-jacobsson","tag-co-branding","tag-inspirationsforelasning","tag-marknadsforing","tag-varumarke","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samarbeta mer! - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/cooperate-mer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samarbeta mer! - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Co-branding, varum\u00e4rkesallianser, sponsring &#8211; k\u00e4rt barn har m\u00e5nga namn. Att samarbeta med andra varum\u00e4rken har blivit en allt viktigare del av marknadsf\u00f6ringsmixen. Men vad ska man t\u00e4nka p\u00e5? Det vet Ann Jacobsson som arbetar som strateg p\u00e5 event- och sponsringsbyr\u00e5n Heja!. 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