{"id":7790,"date":"2018-12-07T15:28:25","date_gmt":"2018-12-07T14:28:25","guid":{"rendered":"http:\/\/expressionumea.se\/?p=7790"},"modified":"2020-08-28T10:25:11","modified_gmt":"2020-08-28T08:25:11","slug":"uma-vintage-second-hand-local-in-umea","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/uma-vintage-second-hand-lokalt-i-umea\/","title":{"rendered":"\u00daMA VINTAGE &amp; SECOND HAND - LOCAL IN UME\u00c5"},"content":{"rendered":"<p><em>Philip Lundstr\u00f6m and Ludvig Oskarsson have known each other all their lives and this spring they started the company \u00dama. They travel the world for inspiration, visit flea markets around Sweden and choose to exist only for the local market in Ume\u00e5. Right now they sell their vintage clothes in the shop Forum, located in the MVG gallery.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>- The idea for \u00dama was born in Tokyo, says Philip.<\/p>\n<p>He continues:<\/p>\n<p>- Tokyo has a wide range of niche vintage shops and it was there and then that we realised that this type of vintage shop concept with 80-90s clothes is missing in Sweden.<\/p>\n<p>He says that there is a lack of niche vintage shops in Sweden and when they realised that there was a demand, it felt right to start the company.<\/p>\n<p>- We are careful and spend a lot of time finding garments that are of good quality and fit in with our concept. It's also important that there is something for everyone, no matter how much you are willing to spend,\" says Philip.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00dama's vision<\/strong><\/p>\n<p>- Our plan is to open a physical store here in Ume\u00e5. It feels more fun than starting up and running an online shop. It's great if Ume\u00e5 gets the first crack at our clothes, even if it's only one or two weeks in Ume\u00e5, it feels more fun than selling online,\" says Philip.<\/p>\n<p>He continues:<\/p>\n<p>- It feels like the retail industry is disappearing and therefore it feels good to be a physical store instead of the web where more and more companies are today. It feels good to be able to offer our customers a certain \u00dama feeling and we want it to be an experience to visit us.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><strong>What's hot right now?<\/strong><\/p>\n<p>They call the shop Forum, a space in the MVG gallery where they, together with Team Scandi and Picture Skateboards, sell their clothes and products for two weeks, from 1\/12 to 16\/12.<\/p>\n<p>- \"We're delighted to be there for two whole weeks, and we hope that more people will discover us and that our customers will appreciate what we have to offer,\" says Philip.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><strong>This year's Christmas present: the recycled garment<\/strong><\/p>\n<p>- It's definitely a good Christmas present and it really feels timely. Hopefully it's a little wake-up call for consumers to think twice before they consume something new,\" says Philip.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Have recently completed the eXpress programme at eXpression Ume\u00e5<\/strong><\/p>\n<p>- If you have something that you are thinking about, come here.  It's a great environment to be in and there are several creative people you can bounce ideas off of here. Don't be afraid to get in touch.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contact \u00dama\u00a0<\/strong><\/p>\n<p>If you have any questions or want to get in touch with \u00dama, you can find them on Instagram @umaumea, or visit them at their pop-up shop Forum in the MVG gallery until 16 December.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Philip Lundstr\u00f6m and Ludvig Oskarsson have known each other all their lives and this spring they started the company \u00dama. They travel the world for inspiration, visit flea markets around Sweden and choose to exist only for the local market in Ume\u00e5. <\/p>","protected":false},"author":3,"featured_media":7791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416,666],"tags":[487],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-7790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-express","category-mode","tag-uma","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00daMA VINTAGE &amp; SECOND HAND \u2013 LOKALT I UME\u00c5 - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/uma-vintage-second-hand-local-i-umea\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00daMA VINTAGE &amp; SECOND HAND \u2013 LOKALT I UME\u00c5 - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Philip Lundstr\u00f6m och Ludvig Oskarsson har k\u00e4nt varandra hela livet och i v\u00e5ras startade de f\u00f6retaget \u00dama. De reser v\u00e4rlden runt f\u00f6r att inspireras, bes\u00f6ker loppisar runt om i Sverige och v\u00e4ljer att enbart finnas f\u00f6r den lokala marknaden i Ume\u00e5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/uma-vintage-second-hand-local-i-umea\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-07T14:28:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-28T08:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2018\/12\/uma-photo-1500x1000-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/en\/uma-vintage-second-hand-local-i-umea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/en\/uma-vintage-second-hand-local-i-umea\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"\u00daMA VINTAGE &#038; 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