{"id":9118,"date":"2019-09-06T10:23:16","date_gmt":"2019-09-06T10:23:16","guid":{"rendered":"http:\/\/expressionumea.se\/?p=9118"},"modified":"2020-08-28T09:56:46","modified_gmt":"2020-08-28T07:56:46","slug":"the-city-is-lifted-by-exciting-collaborations","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/staden-lyfts-av-spannande-samarbeten\/","title":{"rendered":"THE CITY IS LIFTED BY EXCITING COLLABORATIONS"},"content":{"rendered":"<p><em>eXpression\nUme\u00e5, the business incubator for artistic and creative industries becomes part of\nthe city centre. In cooperation with property owner Mofab, eXpession Ume\u00e5 moves into\nthe MVG gallery, where together they will develop the city as a place and enable\nentrepreneurs and creatives to take their place in the city centre.<\/em><\/p>\n\n\n\n<p>Here\ncomes Ume\u00e5's creative entrepreneurs, designers, fashion designers, musicians,\narchitects, writers, filmmakers, artists and performers will be given the opportunity to\nshowrooms, pop-ups, events and co-labs test and develop their concepts and\nbusiness models.<\/p>\n\n\n\n<p>I\nto seize opportunities and drive the development of tomorrow's\nsustainable city, there is much to learn from the new, creative and purpose-driven\nentrepreneurship. <\/p>\n\n\n\n<p>The Future Retail Lab Accelerator will also take up space in the central premises of the mall and continue its journey towards collaboration, growth and new business models for a sustainable retail future. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We have a long experience of our companies taking over the city centre, thinking in new ways and changing the cityscape. Take examples like Team-Scandi, \u00daMA vintage, Sisters in Law as well as Peach My. All of these stand for their unique expression, smart strategies and business models, says Marlene Johansson, CEO of eXpression Ume\u00e5.<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Ume\u00e5 leads the way through this cooperation. We see many advantages in eXpression Ume\u00e5 moving part of its operations into MVG. That our visitors in the gallery will have access to an inclusive space to meet in and at the same time get an insight into what eXpression Ume\u00e5's creators are doing to enrich Ume\u00e5's business community and city, we see as something very positive. We believe in this type of collaboration, says Rolf Burlin vice president Mofab Ume\u00e5.<\/p><\/blockquote>\n\n\n\n<p>The process of creating a dynamic, inclusive, flexible and creative meeting place was initiated by Anna Parry, Proto Projects and Maria \u00d6stensson, EcoDesign &amp; Inredning in the project already in mid-September.  <\/p>\n\n\n\n<p>With a world-class university, it was natural to invite students from the Schools of Architecture, Design and Art and the School of Business to the first experimental part of the project, to come up with ideas and prototypes. In an intensive workshop called 12 hours of Creativity, Anna Parry, from Proto Projects, leads the students through a super-fast process of taking over the space and prototyping full-scale, on-site environments.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It's always fun to work with students - they often bring their own kind of high energy and fresh thinking. A multidisciplinary group like this one also brings very different, complementary skills - and because they come from all over the world, they bring different ideas about what makes a city great. All in all, it's a great chance to create something that's inclusive and new,\" says Anna.<\/p><\/blockquote>\n\n\n\n<p>After the initial workshop, Maria \u00d6stensson, Ecodesign and Interior Design, takes the baton to develop the design process and create a concept with creative height and luminosity. By shaping the surface in detail and refining the explosion, she continues the magic of the process to finally complete a 3-dimensional environment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A project with creativity at its core in the centre of Ume\u00e5 feels incredibly exciting to design. Since a creative process is organic, many new ideas and dimensions are added to the development work, which breeds new thinking and innovation about what and how something can be or look. Then you have to stitch the ideas together and select what works as a whole. It also feels incredibly cool that a downtown mall is curious about bringing creative entrepreneurs into their environment and that they are willing to explore what might emerge as a result. Change takes courage, and creating a physical space where creatives and entrepreneurs intersect with the city centre and all the people will, I think, develop new ideas and connections on many levels, says Maria.<\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>For\nmore information:<\/p>\n\n\n\n<p>Marlene\nJohansson CEO, eXpression Ume\u00e5<\/p>\n\n\n\n<p><a href=\"mailto:Marlene.johansson@expressionumea.se\">Marlene.johansson@expressionumea.se<\/a><\/p>\n\n\n\n<p>070-674 95 39<\/p>\n\n\n\n<p>Rolf Burlin, Vice President Mofab<\/p>\n\n\n\n<p><a href=\"mailto:Rolf.burlin@mofab.se\">Rolf.burlin@mofab.se<\/a><\/p>\n\n\n\n<p>070-676 71 11<\/p>","protected":false},"excerpt":{"rendered":"<p>eXpression Ume\u00e5, the business incubator for artistic and creative industries, becomes part of the city centre. In collaboration with property owner Mofab, eXpession Ume\u00e5 is moving into the MVG gallery, where together they are developing the city as a place and enabling entrepreneurs and creatives to take their place in the city centre.<\/p>","protected":false},"author":3,"featured_media":9119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,416,314,475],"tags":[],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-9118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-express","category-expression-design","category-future-retail-lab","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STADEN LYFTS AV SP\u00c4NNANDE SAMARBETEN - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/the-city-is-lifted-by-exciting-collaborations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STADEN LYFTS AV SP\u00c4NNANDE SAMARBETEN - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"eXpression Ume\u00e5, f\u00f6retagsinkubatorn f\u00f6r konstn\u00e4rliga och kreativa n\u00e4ringar blir en del av stadsk\u00e4rnan. I samarbete med fastighets\u00e4garen Mofab flyttar eXpession Ume\u00e5 in i gallerian MVG, d\u00e4r man tillsammans utvecklar staden som plats och m\u00f6jligg\u00f6r f\u00f6r entrepren\u00f6rer och kreat\u00f6rer att ta plats i centrumk\u00e4rnan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/the-city-is-lifted-by-exciting-collaborations\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T10:23:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-28T07:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2019\/09\/mvg1-1600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/staden-lyfts-av-spannande-samarbeten\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/staden-lyfts-av-spannande-samarbeten\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"STADEN LYFTS AV SP\u00c4NNANDE SAMARBETEN\",\"datePublished\":\"2019-09-06T10:23:16+00:00\",\"dateModified\":\"2020-08-28T07:56:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/staden-lyfts-av-spannande-samarbeten\/\"},\"wordCount\":737,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/staden-lyfts-av-spannande-samarbeten\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2019\/09\/mvg1-1600.jpg\",\"articleSection\":[\"Creatives\",\"eXpress\",\"eXpression Design\",\"Future Retail Lab\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/staden-lyfts-av-spannande-samarbeten\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/staden-lyfts-av-spannande-samarbeten\/\",\"url\":\"https:\/\/expressionumea.se\/staden-lyfts-av-spannande-samarbeten\/\",\"name\":\"STADEN LYFTS AV SP\u00c4NNANDE SAMARBETEN - 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