{"id":9466,"date":"2019-11-28T14:19:41","date_gmt":"2019-11-28T14:19:41","guid":{"rendered":"https:\/\/expressionumea.se\/?p=9466"},"modified":"2026-02-16T09:13:25","modified_gmt":"2026-02-16T08:13:25","slug":"creators-collaborate-against-black-friday","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/kreatorer-samverkar-mot-black-friday\/","title":{"rendered":"CREATORS WORK TOGETHER AGAINST BLACK FRIDAY"},"content":{"rendered":"<p>Over the weekend, Greenlab brings together creatives and organisations in the eXpression Pop-In for Green Friday, a counter-movement to the over-consumption that characterises Black Friday. During the weekend, visitors will have the opportunity to mend broken clothes, sell and buy second-hand products, listen to talks and create music from recycled items, among other things.<\/p>\n\n\n\n<p>The main aim of the Green Friday weekend is to encourage sustainable behaviours and offer inspiration in contrast to the behaviours that usually characterise Black Friday. Because although Black Friday offers customers huge discounts on products and services, it has encouraged overproduction and overconsumption, which is not sustainable for the world we live in.<\/p>\n\n\n\n<p>-\"We encourage people to look in their homes and closets for items that are no longer used and consider repair, resale, donation, recycling, upcycling before buying new,\" says Julia S\u00e9n\u00e9cal, one of the founders of Greenlab, the business behind Green Friday.<\/p>\n\n\n\n<p>Greenlab is a circular economy business. It is run by Ume\u00e5 University students Julia S\u00e9n\u00e9cal, Anthony Sorsa and Munashe Chivaura, who are all passionate about sustainable development. They connect business &amp; design thinking to find solutions to today's linear economic challenges. They describe Greenlab as a design agency, business consultant, event planner, collaborator and most importantly an innovator. This weekend they have gathered creators and organisations close to them who are also passionate about sustainable development.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"I hope that many Ume\u00e5 residents will take the opportunity to visit us this weekend to be inspired and act more sustainably,\" says Oskar Riby, business coach at the business incubator eXpression Ume\u00e5, who has followed Greenlab in the start-up of its operations.<\/p>\n<\/blockquote>\n\n\n\n<p>In cooperation with the property owner Mofab, eXpression Ume\u00e5 has been given the opportunity to allow new entrepreneurs to take place in the city centre. The purpose of eXpression Pop-in is to challenge the traditional trading place and to showcase and test new business models.<\/p>\n\n\n\n<p>During the weekend, the following organisations and creators will participate in the eXpression Pop-In:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bosse &amp; Ester - Ulrika Edholm<\/li>\n\n\n\n<li>Eco Camp - Cecilia Berglund<\/li>\n\n\n\n<li>Emma Ewadotter<\/li>\n\n\n\n<li>GreenLab - Julia S\u00e9n\u00e9cal, Anthony Sorsa and Munashe Chivaura<\/li>\n\n\n\n<li>G\u00f6rt Ba - Daniel Berhe<\/li>\n\n\n\n<li>Linn\u00e9a Therese Dimitriou<\/li>\n\n\n\n<li>Bright Now Design - Bernard Wessels<\/li>\n\n\n\n<li>Luyolo Mazomba<\/li>\n\n\n\n<li>Meimei Montan<\/li>\n\n\n\n<li>M\u00c4JEB Music - Milad Beky, Anton Ekstr\u00f6m and Matthew Carlstedt<\/li>\n\n\n\n<li>Ume\u00e5 municipality - Philip N\u00e4slund<\/li>\n\n\n\n<li>Urberg Design - Stina Urberg\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Over the weekend, Greenlab brings together creatives and organisations in the eXpression Pop-In for Green Friday, a counter-movement to the over-consumption that characterises Black Friday. During the weekend, visitors will have the opportunity to mend broken clothes, sell and buy second-hand products, listen to talks and create music from recycled items, among other things. <\/p>","protected":false},"author":3,"featured_media":9467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,416,475],"tags":[573,574,379,474,575,576,429,538,578,579,563,564,560,332,490],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-9466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-express","category-future-retail-lab","tag-bosse-ester","tag-eco-camp","tag-emma-ewadotter","tag-expression-pop-in","tag-gort-ba","tag-greenlab","tag-hallbarhet","tag-linnea-therese-dimitriou","tag-ljust-nu-design","tag-luyolo-mazomba","tag-majeb","tag-meimei-montan","tag-mvg","tag-umea-kommun","tag-urberg-design","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KREAT\u00d6RER SAMVERKAR MOT BLACK FRIDAY - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/creators-collaborate-against-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KREAT\u00d6RER SAMVERKAR MOT BLACK FRIDAY - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Under helgen samlar verksamheten Greenlab kreat\u00f6rer och organisationer i eXpression Pop-In till Green Friday, vilket \u00e4r en motr\u00f6relse till \u00f6verkonsumtionen som k\u00e4nnetecknar Black Friday. Under helgen f\u00e5r bes\u00f6kare m\u00f6jlighet att bland annat laga trasiga kl\u00e4der, s\u00e4lja och handla begagnade produkter, lyssna till f\u00f6redrag och skapa musik av \u00e5tervunna saker.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/creators-collaborate-against-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-28T14:19:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T08:13:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2019\/11\/upcycling-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Westin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Westin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/\"},\"author\":{\"name\":\"Amanda Westin\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/447f387dc1a31eefe29aad36b6535a5e\"},\"headline\":\"KREAT\u00d6RER SAMVERKAR MOT BLACK FRIDAY\",\"datePublished\":\"2019-11-28T14:19:41+00:00\",\"dateModified\":\"2026-02-16T08:13:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/\"},\"wordCount\":431,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2019\/11\/upcycling-scaled-1.jpg\",\"keywords\":[\"Bosse &amp; Ester\",\"Eco Camp\",\"Emma Ewadotter\",\"eXpression Pop-In\",\"G\u00f6rt Ba\",\"GreenLab\",\"H\u00e5llbarhet\",\"Linn\u00e9a Therese Dimitriou\",\"Ljust Nu Design\",\"Luyolo Mazomba\",\"M\u00c4JEB\",\"Meimei Montan\",\"MVG\",\"Ume\u00e5 kommun\",\"Urberg Design\"],\"articleSection\":[\"Creatives\",\"eXpress\",\"Future Retail Lab\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/\",\"url\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/\",\"name\":\"KREAT\u00d6RER SAMVERKAR MOT BLACK FRIDAY - eXpression Ume\u00e5\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2019\/11\/upcycling-scaled-1.jpg\",\"datePublished\":\"2019-11-28T14:19:41+00:00\",\"dateModified\":\"2026-02-16T08:13:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/expressionumea.se\/kreatorer-samverkar-mot-black-friday\/#primaryimage\",\"url\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2019\/11\/upcycling-scaled-1.jpg\",\"contentUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2019\/11\/upcycling-scaled-1.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Foto: STP Media Kristoffer Pettersson. 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