{"id":9713,"date":"2020-01-27T15:43:21","date_gmt":"2020-01-27T14:43:21","guid":{"rendered":"https:\/\/expressionumea.se\/?p=9713"},"modified":"2020-08-28T09:58:02","modified_gmt":"2020-08-28T07:58:02","slug":"artistic-and-creative-entrepreneurship-crucial-for-future-sustainable-growth","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/det-konstnarliga-och-kreativa-entreprenorskapet-avgorande-for-framtidens-hallbara-tillvaxt\/","title":{"rendered":"ARTISTIC AND CREATIVE ENTREPRENEURSHIP CRUCIAL FOR FUTURE SUSTAINABLE GROWTH"},"content":{"rendered":"<p><em>On 22 January, eXpression Ume\u00e5 organised a joint\nwith Region V\u00e4sterbotten and Ume\u00e5 municipality a national\nfuture seminar at the Grand H\u00f4tel in Stockholm. Together with researchers,\ndecision-makers, experts and leading entrepreneurs discussed the creative industries\nopportunities and potential. <\/em><\/p>\n\n\n\n<p>The aim of the seminar was to highlight the importance of creators\nin shaping the sustainable development of the future - how they challenge everything from\nbusiness models to forms of collaboration and are a constant source of new\ninspiration.<\/p>\n\n\n\n<p>Invited researchers, entrepreneurs and experts spoke from\nthe theme \"Creative and artistic entrepreneurship paves the way\". The afternoon\nfeatured lectures, panel discussions and interviews reflecting the creative\nthe strong growth, potential and opportunities of the creative industries.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The artistic and creative industries are generally stronger because their business models are based on co-creation, so creators are building their businesses on the breadth rather than the height and are reaching out more on the international stage through digital strategies,\" says <strong>Maria Bengtsson<\/strong>, Professor at the Ume\u00e5 School of Business.<\/p><\/blockquote>\n\n\n\n<p><strong>Demian Horst, <\/strong>responsible for strategic collaboration at\nUme\u00e5 Institute of Design spoke together with <strong>Anna Parry, <\/strong>designer\nand founder of Proto Proto. Together they highlighted the importance of how design builds\non co-creation and in close dialogue with clients and users. How the design process\nis needed to address the global challenges we face. <\/p>\n\n\n\n<p><strong>Daniel Daboczy<\/strong>, founder of the crowdfunding platform FoundedbyMe\nwhich to date has raised nearly $650 million for its customers, was\nin the conversation about driving business through value-creating networks. He\nadvocated that we should engage our customers instead of chasing them. <strong>Lotta\nAhlvar<\/strong>, trend expert and textile designer said that it is in the meeting\nbusiness happens and where you develop.<\/p>\n\n\n\n<p><strong>Jerry Engstr\u00f6m<\/strong>, entrepreneur and former global\nmarketing manager at Fj\u00e4llr\u00e4ven, spoke about the Collaborative Economy and the Creative\nNorrland. He also shared the two secret ingredients for success\n- collaboration and creativity - not everything can be packaged but ideas are developed in\ncollaboration, and that we should go big, preferably tenfold.<\/p>\n\n\n\n<p><strong>Shima Niavarani<\/strong>, actress and performer, spoke about\ncreative entrepreneurship and argued that we should pave the way by letting go of\nand letting people take part in the established platforms.<\/p>\n\n\n\n<p><strong>Clara Lidstr\u00f6m<\/strong>, digital entrepreneur, author and\nparticipated in a conversation about the future of sustainable entrepreneurship -\nthe perspective of the researcher, the entrepreneur and the industry expert. She argues that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Today, people run businesses with a different objective than traditional business, the important thing is not to achieve economic growth and being sustainable today is not only about ecological sustainability, but it is also about being able to live a sustainable life alongside business so that you can run your business. Building your business on the breadth is a business model that is becoming increasingly common. <\/p><\/blockquote>\n\n\n\n<p>In addition&nbsp;<strong>Anna Lidstr\u00f6m<\/strong>, researcher at\nBor\u00e5s School of Textiles, designer and stylist,&nbsp;<strong>Klara Leander<\/strong>,\nBusiness Developer at Doberman,&nbsp;<strong>Demian Horst<\/strong>, Deputy Prefect at\nUme\u00e5 School of Design,&nbsp;<strong>Anna Parry<\/strong>, co-founder of the design studio\nProto Proto and&nbsp;<strong>Anna Olofsson<\/strong>, marketing manager\nUme\u00e5 municipality.<\/p>\n\n\n\n<p>Guests also got to listen to jazz singer&nbsp;<strong>Irene\nMoragas <\/strong>together with pianist <strong>Jonas Andersson<\/strong>.<\/p>\n\n\n\n<p><strong>About V\u00e4sterbotten at Grand H\u00f4tel<\/strong><\/p>\n\n\n\n<p>In January each year, V\u00e4sterbotten takes over the Grand H\u00f4tel in\nStockholm for three weeks. Actors from V\u00e4sterbotten, Sweden and the world\ncome together to exchange experiences, make new contacts, collaborate and influence. Both at\nnational and international level.<\/p>\n\n\n\n<p>This year V\u00e4sterbotten was inaugurated at the Grand H\u00f4tel for the 30th year in\nin a row. The weeks are organised by Region V\u00e4sterbotten in collaboration with Skellefte\u00e5\nKraft and Sparbanksstiftelsen Norrland.<\/p>\n\n\n\n<p>The seminar is part of V\u00e4sterbotten's joint initiative on\nGrand H\u00f4tel which includes three weeks with the theme: \"The\nsustainable leadership - gathering strength in equality, gender equality and\ntrust\".&nbsp;<\/p>\n\n\n\n<p><strong>Questions<\/strong><br>Marlene Johansson, CEO eXpression Ume\u00e5<br><a href=\"mailto:Marlene.johansson@expressionumea.se\">Marlene.johansson@expressionumea.se<\/a><br>070-674 95 39<\/p>","protected":false},"excerpt":{"rendered":"<p>On 22 January, eXpression Ume\u00e5, together with Region V\u00e4sterbotten and Ume\u00e5 municipality, organised a national seminar on the future at the Grand H\u00f4tel in Stockholm. Together with researchers, decision-makers, experts and leading entrepreneurs, the opportunities and potential of the creative industries were discussed. <\/p>","protected":false},"author":3,"featured_media":9714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[670],"tags":[504],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-9713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expression-umea","tag-kkn","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DET KONSTN\u00c4RLIGA OCH KREATIVA ENTREPREN\u00d6RSKAPET AVG\u00d6RANDE F\u00d6R FRAMTIDENS H\u00c5LLBARA TILLV\u00c4XT - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/artistic-and-creative-entrepreneurship-crucial-for-future-sustainable-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DET KONSTN\u00c4RLIGA OCH KREATIVA ENTREPREN\u00d6RSKAPET AVG\u00d6RANDE F\u00d6R FRAMTIDENS H\u00c5LLBARA TILLV\u00c4XT - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Den 22 januari anordnade eXpression Ume\u00e5 tillsammans med Region V\u00e4sterbotten och Ume\u00e5 kommun ett nationellt framtidsseminarium p\u00e5 Grand H\u00f4tel i Stockholm. 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