{"id":9966,"date":"2020-03-30T08:00:00","date_gmt":"2020-03-30T06:00:00","guid":{"rendered":"https:\/\/expressionumea.se\/?p=9966"},"modified":"2020-08-28T09:47:43","modified_gmt":"2020-08-28T07:47:43","slug":"proto-proto-launches-new-partnerships-and-initiatives","status":"publish","type":"post","link":"https:\/\/expressionumea.se\/en\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/","title":{"rendered":"PROTO PROTO LAUNCHES NEW PARTNERSHIPS AND INITIATIVES"},"content":{"rendered":"<p>We sat down with Jeff Parry, one of the founders of one of Ume\u00e5's brightest creative companies Proto Proto, to hear about the company's plans for 2020. Proto Proto's business concept is about exploring new aesthetics through collaboration with artisans around the world, where the products they develop respect both manufacturers and their cultures.<\/p>\n\n\n\n<p>In 2019, Proto Proto faced challenges in production, which they have now overcome. Now we're on track to launch three new products and four collaborations before the summer,\" says Jeff.\u00a0<br>The products will be \"Made to order\", in order not to overproduce.\u00a0<\/p>\n\n\n\n<p>The company has been working hard on its brand since its inception, and at the time of writing, the number of followers of their&nbsp;<a href=\"https:\/\/www.instagram.com\/protoproto.studio\/\">instagram account<\/a>&nbsp;to just over 24000.&nbsp;<br>We have reached a point where designers contact us instead of us having to spend a lot of time looking for them. This has given us time to develop our production, communication and business model,\" Jeff continues.&nbsp;<\/p>\n\n\n\n<p>New this year, Proto Proto fans will be brought even closer to the artisans who produce the company's products and we will hear their stories. Keep an eye out for these stories on Proto Proto's Instagram and <a href=\"http:\/\/www.protoproto.studio\">website<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5557.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5557-1024x746.jpg\" alt=\"\" data-id=\"9972\" data-full-url=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5557.jpg\" data-link=\"https:\/\/expressionumea.se\/?attachment_id=9972\" class=\"wp-image-9972\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5557-1024x746.jpg 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5557-300x219.jpg 300w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5557-768x560.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5557.jpg 1439w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516-683x1024.jpg\" alt=\"\" data-id=\"9971\" data-full-url=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516.jpg\" data-link=\"https:\/\/expressionumea.se\/?attachment_id=9971\" class=\"wp-image-9971\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516-683x1024.jpg 683w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516-200x300.jpg 200w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516-768x1152.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516-1024x1536.jpg 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5516.jpg 1152w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174-683x1024.jpg\" alt=\"\" data-id=\"9970\" data-full-url=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174.jpg\" data-link=\"https:\/\/expressionumea.se\/?attachment_id=9970\" class=\"wp-image-9970\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174-683x1024.jpg 683w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174-200x300.jpg 200w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174-768x1152.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174-1024x1536.jpg 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5174.jpg 1152w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165-683x1024.jpg\" alt=\"\" data-id=\"9969\" data-full-url=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165.jpg\" data-link=\"https:\/\/expressionumea.se\/?attachment_id=9969\" class=\"wp-image-9969\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165-683x1024.jpg 683w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165-200x300.jpg 200w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165-768x1152.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165-1024x1536.jpg 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5165.jpg 1152w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125-683x1024.jpg\" alt=\"\" data-id=\"9968\" data-full-url=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125.jpg\" data-link=\"https:\/\/expressionumea.se\/?attachment_id=9968\" class=\"wp-image-9968\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125-683x1024.jpg 683w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125-200x300.jpg 200w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125-768x1152.jpg 768w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125-1024x1536.jpg 1024w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5125.jpg 1152w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5110.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5110-682x1024.jpg\" alt=\"\" data-id=\"9967\" data-full-url=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5110.jpg\" data-link=\"https:\/\/expressionumea.se\/?attachment_id=9967\" class=\"wp-image-9967\" srcset=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5110-682x1024.jpg 682w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5110-200x300.jpg 200w, https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5110-768x1152.jpg 768w, 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The company whose business is about exploring new aesthetics through collaboration with artisans around the world. The products they develop respect makers and their cultures.<\/p>","protected":false},"author":8,"featured_media":9973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,659],"tags":[409,407],"eu-finansiering":[],"artikeltyp":[628],"class_list":["post-9966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-design","tag-jeff-parry","tag-proto-proto","search-category-artikel","artikeltyp-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PROTO PROTO LANSERAR NYA SAMARBETEN OCH SATSNINGAR - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/proto-proto-launches-new-partnerships-and-initiatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROTO PROTO LANSERAR NYA SAMARBETEN OCH SATSNINGAR - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Vi har suttit ner med Jeff Parry, en av grundarna till ett av Ume\u00e5s starkaste lysande kreativa f\u00f6retag Proto Proto. F\u00f6retaget vars aff\u00e4rsid\u00e9 handlar om att utforska ny estetik genom samarbete med hantverkare runt om i v\u00e4rlden. Produkterna de utvecklar respekterar tillverkare och deras kulturer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expressionumea.se\/en\/proto-proto-launches-new-partnerships-and-initiatives\/\" \/>\n<meta property=\"og:site_name\" content=\"eXpression Ume\u00e5\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-30T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-28T07:47:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5839.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oskar Riby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oskar Riby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expressionumea.se\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expressionumea.se\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/\"},\"author\":{\"name\":\"Oskar Riby\",\"@id\":\"https:\/\/expressionumea.se\/#\/schema\/person\/4d2cdf320ed18c350d6289ea40dbbe64\"},\"headline\":\"PROTO PROTO LANSERAR NYA SAMARBETEN OCH SATSNINGAR\",\"datePublished\":\"2020-03-30T06:00:00+00:00\",\"dateModified\":\"2020-08-28T07:47:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expressionumea.se\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/\"},\"wordCount\":244,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/expressionumea.se\/#organization\"},\"image\":{\"@id\":\"https:\/\/expressionumea.se\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expressionumea.se\/wp-content\/uploads\/2020\/03\/68a5839.jpg\",\"keywords\":[\"Jeff Parry\",\"Proto Proto\"],\"articleSection\":[\"Creatives\",\"Design\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/expressionumea.se\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expressionumea.se\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/\",\"url\":\"https:\/\/expressionumea.se\/proto-proto-lanserar-nya-samarbeten-och-satsningar\/\",\"name\":\"PROTO PROTO LANSERAR NYA SAMARBETEN OCH SATSNINGAR - 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