{"id":14010,"date":"2020-11-18T18:46:09","date_gmt":"2020-11-18T17:46:09","guid":{"rendered":"https:\/\/expressionumea.se\/pressrelease\/modealskande-umebor-sokes-till-f-act-movement\/"},"modified":"2020-11-18T18:46:09","modified_gmt":"2020-11-18T17:46:09","slug":"fashion-loving-uebas-sokes-to-f-act-movement","status":"publish","type":"pressmeddelande","link":"https:\/\/expressionumea.se\/en\/pressrelease\/modealskande-umebor-sokes-till-f-act-movement\/","title":{"rendered":"Fashion-loving Umbrians needed for F\/ACT Movement"},"content":{"rendered":"<p><em style=\"background-color: initial;\">F\/ACT Movement is the movement for fashion lovers who want to build a sustainable wardrobe without compromising their passion for clothes and fashion. Through eXpression Ume\u00e5, a few Ume\u00e5 residents get the chance to participate in this year's most exciting challenge. From September 2020 to May 2021, the accepted participants, the f\/activists, will have access to a smorgasbord of fun workshops and exciting lectures that focus on the joy of fashion, from a sustainable perspective. The challenge? Shop no new clothes for nine months and share your journey on Instagram.<\/em><\/p>\n<p>The textile industry is a major source of climate emissions and clothing production has a significant environmental and health impact. In the F\/ACT Movement project, consumers will lead the way for a more sustainable fashion industry. Through inspiring workshops and lectures, participants from all over Sweden, known as f\/activists, will be given new tools on how to easily build a sustainable wardrobe. In Ume\u00e5 it is eXpression with <strong>Marlene Johansson\u00a0<\/strong>and <strong>Annakarin Nyberg<\/strong>\u00a0and <strong>Anna Mostr\u00f6m<\/strong>, which runs the project.<\/p>\n<p>Together with experts in a wide range of fields, participants will explore reuse, redesign, circularity and sustainability. At the same time, activities will be organised focusing on sustainable fashion and helping companies transition to more circular business models. Throughout the project, the focus is on the conscious consumer and the fact that the textile industry needs to change to meet global, national and regional sustainability goals.<\/p>\n<p>Ume\u00e5 and eXpression have fantastic resources in terms of creative capital, well-known influencers in the field, SoftLabs and craftsmanship. We will use all that to give our f\/activists a really fun and creative journey to make their fashion interest more sustainable. And inspire others to do the same. <strong>Anna Mostr\u00f6m<\/strong>, Project Manager.<\/p>\n<p><strong>The last day to register to become a f\/activist is 14 June.<\/strong>.<\/p>\n<p><strong>Summary <\/strong><\/p>\n<p><strong>What?<\/strong> F\/ACT Movement is looking for participants who will avoid consuming new clothes for nine months while learning about sustainable fashion alternatives through workshops and lectures. eXpression is involved in the project and is looking for 10 f\/activists living in the municipality. <\/p>\n<p><strong>Why?<\/strong> The textile industry is responsible for major climate emissions and clothing production has a major environmental and health impact. In Sweden, 80 000 tonnes of textiles are thrown in the bin every year. <\/p>\n<p><strong>When?<\/strong> September 2020 to May 2021<\/p>\n<p><strong>Application deadline:<\/strong> 14 June<\/p>\n<p><em>F\/ACT Movement is run by the Gothenburg Region (GR) and Science Park Bor\u00e5s with funding from the Swedish Environmental Protection Agency and Region V\u00e4stra G\u00f6taland. Ume\u00e5 is one of 17 municipalities that through the project will organise local activities with a focus on sustainable fashion. In addition, the project works with local business development and will involve companies.<\/em><\/p>\n<p>Read more: <a href=\"http:\/\/www.factmovement.se\">www.factmovement.se<\/a><\/p>\n<p><strong>Contact in Ume\u00e5:<\/strong><\/p>\n<p>Anna Mostr\u00f6m, Project Manager<br \/>073-061 23 45<br \/><a href=\"mailto:annamostrom@gmail.com\">annamostrom@gmail.com<\/a><\/p>\n<p>Marlene Johansson, CEO eXpression Ume\u00e5<br \/>070-674 95 39<br \/><a href=\"mailto:marlene.johansson@expressionumea.se\">marlene.johansson@expressionumea.se<\/a><\/p>","protected":false},"featured_media":14011,"template":"","class_list":["post-14010","pressmeddelande","type-pressmeddelande","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mode\u00e4lskande umebor s\u00f6kes till F\/ACT Movement - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/press-release\/fashion-loving-uebas-sokes-to-f-act-movement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mode\u00e4lskande umebor s\u00f6kes till F\/ACT Movement - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"F\/ACT Movement \u00e4r r\u00f6relsen f\u00f6r mode\u00e4lskare som vill bygga en h\u00e5llbar garderob utan att tumma p\u00e5 passionen f\u00f6r kl\u00e4der och mode. Genom eXpression Ume\u00e5 f\u00e5r n\u00e5gra umebor chansen att delta i \u00e5rets mest sp\u00e4nnande utmaning. 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