{"id":14018,"date":"2020-11-18T18:46:38","date_gmt":"2020-11-18T17:46:38","guid":{"rendered":"https:\/\/expressionumea.se\/pressrelease\/malena-hjerpe-lanserar-digitala-symonster-via-etsy-com-for-alla\/"},"modified":"2020-11-18T18:46:38","modified_gmt":"2020-11-18T17:46:38","slug":"malena-hjerpe-launches-digital-symonsters-via-etsy-com-for-everyone","status":"publish","type":"pressmeddelande","link":"https:\/\/expressionumea.se\/en\/pressrelease\/malena-hjerpe-lanserar-digitala-symonster-via-etsy-com-for-alla\/","title":{"rendered":"Malena Hjerpe launches digital sewing patterns via Etsy.com for everyone"},"content":{"rendered":"<p><em style=\"background-color: initial;\">Pattern designer and entrepreneur Malena Hjerpe, who runs the company Pattern by Malena, helps clothing companies, among others, to develop a good fit for clothes and to find the right silhouette. She has worked as a pattern designer for H&amp;M and Arket in Stockholm and Shanghai. Now Malena is launching her first digital sewing pattern with sewing instructions via Etsy.com, an online marketplace for handcrafted or self-produced products.<\/em><\/p>\n<p><em style=\"background-color: initial;\"><\/em>-Today I have launched patterns for joggers for women, children and baby. Soon there will be a t-shirt and for the summer a small summer collection is planned. The patterns are made in PDF format and you can buy them online and download them directly,\" says <strong style=\"background-color: initial;\">Malena<\/strong> <strong style=\"background-color: initial;\">Hjerpe<\/strong>. They are adapted so that both a beginner and an experienced seamstress can use my patterns.<\/p>\n<p><strong>Malena <\/strong>started his own business when he moved to Ume\u00e5 and is pleasantly surprised by what an entrepreneurial city Ume\u00e5 is.<\/p>\n<p>-Everyone is very helpful, happy to give tips and share their contacts and there are many people who help start-ups. I quickly got in touch with eXpression Ume\u00e5 (thanks to a tip from a client) and being part of the Creative programme has given me so much. I have listened to interesting lectures, attended many training sessions and had nice tablemates to take a coffee break with.<\/p>\n<p>Collaboration between companies and sectors is something Malena strongly believes in and has this spring entered into a partnership with <strong>Malena Bj\u00f6rndahl \"MalenaMi\"<\/strong> a big influencer from Finland with skills in social media and photography.<\/p>\n<p>-I had long followed <strong style=\"background-color: initial;\">Malena Bj\u00f6rndahl<\/strong> and her blog <a href=\"http:\/\/www.malenami.com%22%20%5Ct%20%22_blank\">www.malenami.com<\/a> and really liked her imagery. She had also recently moved to Ume\u00e5, so I contacted her and asked if she would be interested in collaborating. She's been blogging and working in social media for 12 years,\" says <strong style=\"background-color: initial;\">Malena. <\/strong>The cooperation has been fantastic, I have received concrete advice, help and tips on how to work in the future. Now I have more knowledge and it feels easier to plan my work. And of course I got lots of nice pictures of <strong style=\"background-color: initial;\">MalenaMi <\/strong>to use in my channels. We also plan to do a CoLab and create a small collection together for the summer with sewing patterns for lovely linen clothes.<\/p>\n<p>The patterns are for sale on the marketplace Etsy.com and are available in women's sizes EUR 32-56, children's sizes 92-140 and baby sizes 50-92.<\/p>\n<p>-After purchasing the pattern via Etsy.com, you can directly download it as a PDF file and print it on A4 paper. Then cut out the margins on two sides and tape or glue the sheets together. The pattern is layered in the PDF file and you can choose to print the pattern with or without a seam allowance and to print more or just your own size. There is also a sewing description where these steps are explained in more detail.<\/p>\n<p><strong>Contact<\/strong><\/p>\n<p>Instagram @patternbymalena<br \/>Blogg: <a href=\"http:\/\/www.patternbymalena.com%22%20%5Ct%20%22_blank\">www.patternbymalena.com<br \/><\/a>Mail:\u00a0info@formgivningochmonster.se<\/p>","protected":false},"featured_media":14019,"template":"","class_list":["post-14018","pressmeddelande","type-pressmeddelande","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Malena Hjerpe lanserar digitala sym\u00f6nster via Etsy.com f\u00f6r alla - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/press-release\/malena-hjerpe-launches-digital-symonsters-via-etsy-com-for-everyone\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malena Hjerpe lanserar digitala sym\u00f6nster via Etsy.com f\u00f6r alla - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"M\u00f6nsterkonstrukt\u00f6ren och entrepren\u00f6ren Malena Hjerpe som driver f\u00f6retaget Pattern by Malena, hj\u00e4lper bland annat kl\u00e4df\u00f6retag att ta fram en bra passform f\u00f6r kl\u00e4der och att hitta den r\u00e4tta siluetten. 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