{"id":14040,"date":"2020-11-18T18:47:17","date_gmt":"2020-11-18T17:47:17","guid":{"rendered":"https:\/\/expressionumea.se\/pressrelease\/expression-umea-forstarker-med-tva-topprekryteringar\/"},"modified":"2020-11-18T18:47:17","modified_gmt":"2020-11-18T17:47:17","slug":"expression-umea-strengthens-with-two-top-recruitments","status":"publish","type":"pressmeddelande","link":"https:\/\/expressionumea.se\/en\/pressrelease\/expression-umea-forstarker-med-tva-topprekryteringar\/","title":{"rendered":"eXpression Ume\u00e5 strengthens with two top recruitments"},"content":{"rendered":"<p><strong style=\"background-color: initial;\"><em>eXpression Ume\u00e5 is today one of the country's leading business incubators for the artistic and creative industries.<\/em><\/strong><\/p>\n<p><em><strong><\/strong>-<\/em><strong style=\"background-color: initial;\"><em>Together with all creators, we at eXpression have built a strong and vibrant community in design, art, architecture, music, media, games, film, photography, fashion and retail. Now we are taking the next step together with the creative power that exists in our industries to continue to be at the forefront, says Marlene Johansson, CEO eXpression Ume\u00e5.<\/em><\/strong><\/p>\n<p>The fact that companies in the creative industries are at the forefront of digital development helps explain why they export almost twice as much as the average company in the country. Their strength lies in the fact that they are small, innovative and fast-moving, and that their business models are more collaborative - usually in their core activities such as production, distribution, marketing and exporting.\u00a0<\/p>\n<p> In addition, the growth potential of the arts and creative industries (KKN) is also higher than average. As many as 80 per cent of KKN companies say they want to grow, which is more than 10 per cent higher than the national average (Tillv\u00e4xtverket's report, Give space on stage - Cultural companies want to grow, 2019).\u00a0<\/p>\n<p> To meet the need for a strong creative community, which develops the creative industries both locally and on the international stage and contributes with business development that enables companies to grow in a global market, eXpression Ume\u00e5 is hiring two top experts in their respective fields. <\/p>\n<p><strong>Emil H\u00e4gglund<\/strong> takes on the role of business developer and will strengthen communication through the development of eXpressions' digital platform to gather strength and strengthen the creative industries in Ume\u00e5 and throughout northern Sweden. <\/p>\n<p>Emil comes from the concept agency Nicke &amp; Nico and has extensive experience in developing both communication concepts and marketing strategies as well as driving innovation and design processes.<\/p>\n<p>- <em>I am both happy and proud to be a part of eXpression Ume\u00e5 and the growing community that surrounds the incubator, says Emil H\u00e4gglund. What I hope to contribute is new perspectives and excellence in marketing, communication and various forms of strategy work.  Working at the intersection of the creative and the business is not only inspiring and fun, it's where the sustainable growth of the future will happen. A success factor is daring to break norms, combining new and old and allowing room for both failure and success - for me this is eXpression Ume\u00e5.<\/em><\/p>\n<p><strong>Johanna Forsberg<\/strong> is a designer and runs an international design company of own-designed products. Johanna has set up High Coast Creative, a trade association and network for the creative industries in the High Coast. The network brings together around a hundred creatives through various initiatives and has a clear focus on creating international collaborations and making the role of the creative visible and empowering.<\/p>\n<p>Sweden's export strategy points out that cultural and creative industries should increase their internationalisation and that we should promote culture-driven exports. This is where eXpression is now making a major investment for companies that want to grow globally. <\/p>\n<p>Johanna will have overall responsibility for building the eXpression design programme in \u00d6rnsk\u00f6ldsvik and, based on her experience of taking her own design to the world, will lead a strategic effort to strengthen profitability, find new markets and develop local production.<\/p>\n<p>\u2013<em>I feel deeply grateful to be working with the eXpression team to change the landscape for creatives in northern Sweden. Together we will draw the new map, where manufacturers and creators are mapped and platforms are built to enable local manufacturing. <\/em><em>I wish my 15 years of experience as a creative entrepreneur could help. <\/em><em>I know what it's like to stand in your workshop and strongly doubt yourself and your ideas, while the product that will take you out into the world is in your own hands. I so wish that my journey can inspire others to dare to take the step of making s<\/em><em>marta business by using their creative skills.<\/em><\/p>\n<p><em><br \/><\/em><\/p>\n<p><strong>CONTACT <\/strong><\/p>\n<p><strong>MARLENE JOHANSSON <\/strong><\/p>\n<p>CEO<br \/> +4670-674 95 39 <br \/> marlene.johansson@expressionumea.se <br \/> www.expressionumea.se\u00a0<\/p>","protected":false},"featured_media":14041,"template":"","class_list":["post-14040","pressmeddelande","type-pressmeddelande","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eXpression Ume\u00e5 f\u00f6rst\u00e4rker med tv\u00e5 topprekryteringar - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/press-release\/expression-umea-strengthens-with-two-top-recruitments\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eXpression Ume\u00e5 f\u00f6rst\u00e4rker med tv\u00e5 topprekryteringar - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"eXpression Ume\u00e5 \u00e4r idag en av landets ledande f\u00f6retagsinkubatorer f\u00f6r de konstn\u00e4rliga och kreativa n\u00e4ringarna. \u2013Tillsammans med alla kreat\u00f6rer har vi p\u00e5 eXpression byggt ett starkt och levande community inom design, konst, arkitektur, musik, media, spel, film, foto, mode och retail. 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