{"id":16934,"date":"2021-06-16T00:07:55","date_gmt":"2021-06-15T22:07:55","guid":{"rendered":"https:\/\/expressionumea.se\/pressrelease\/hallbar-design-starker-den-kreativa-sektorn-i-norr\/"},"modified":"2021-09-02T00:08:50","modified_gmt":"2021-09-01T22:08:50","slug":"hallbar-design-strengthens-the-creative-sector-in-the-north","status":"publish","type":"pressmeddelande","link":"https:\/\/expressionumea.se\/en\/pressrelease\/hallbar-design-starker-den-kreativa-sektorn-i-norr\/","title":{"rendered":"Sustainable design strengthens the creative sector in the North"},"content":{"rendered":"<p><strong>The cultural and creative sector plays a crucial role in the development of sustainable, attractive and vibrant societies. But over the past year, these industries have been hit hard by the pandemic. At the same time, a population increase of around ten percent is predicted in Norr- and V\u00e4sterbotten as around a thousand billion SEK is invested in new modern manufacturing industry and green electricity production. RISE and eXpression Ume\u00e5 are now collaborating to strengthen the creative sector in the north with a focus on sustainable design, form and hospitality - where tradition and future are fused.<\/strong> <\/p>\n<p>- The project will develop quality networks and meeting places for creators, experts and local suppliers. The aim is to strengthen relationships between these key players and help creators develop their entrepreneurship and business acumen,\" says <strong>Barbro Renkel,<\/strong> CEO at eXpression Ume\u00e5.<\/p>\n<p>The cultural and creative sector accounts for 3.2% of Sweden's GDP and is important both for the green transition and for people's well-being. The sector's unique potential lies, among other things, in its ability to lead the development of equal, attractive and prosperous cities as well as rural areas. <\/p>\n<p>RISE and eXpression Ume\u00e5 have now received EU funding to strengthen the cultural and creative sector with a focus on sustainable design, form and the visitor industry in Norrbotten and V\u00e4sterbotten. The project will increase knowledge of design principles for longevity in objects and products based on our common cultural heritage. <\/p>\n<p>- We can state that the cultural and creative sector plays a crucial role in the industrial development taking place in northern Sweden. Companies in these industries contribute to more sustainable, attractive and vibrant communities, which makes more people want to live and work here. At the same time, it is a sector that has been hit hard by the pandemic, which is why we must now pull together,' says <strong>Marlene A Johansson<\/strong>, researcher at RISE. <\/p>\n<p>The project is funded by EU funds, Ume\u00e5 Municipality and Region V\u00e4sterbotten and will work with LTU Business to strengthen design skills in SMEs in Upper Norrland. <\/p>","protected":false},"featured_media":16935,"template":"","class_list":["post-16934","pressmeddelande","type-pressmeddelande","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00e5llbar design st\u00e4rker den kreativa sektorn i norr - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/press-release\/hallbar-design-strengthens-the-creative-sector-in-the-north\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00e5llbar design st\u00e4rker den kreativa sektorn i norr - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Den kulturella och kreativa sektorn spelar en avg\u00f6rande roll f\u00f6r utvecklingen av h\u00e5llbara, attraktiva och levande samh\u00e4llen. Men under det senaste \u00e5ret har dessa branscher drabbats h\u00e5rt av pandemin. Samtidigt sp\u00e5s en befolknings\u00f6kning p\u00e5 cirka tio procent i Norr- och V\u00e4sterbotten n\u00e4r det investeras runt tusen miljarder kronor i ny modern tillverkningsindustri och gr\u00f6n el-produktion. 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