{"id":17885,"date":"2021-10-28T00:08:24","date_gmt":"2021-10-27T22:08:24","guid":{"rendered":"https:\/\/expressionumea.se\/pressrelease\/programstart-for-expression-design-21-22\/"},"modified":"2022-02-07T00:09:25","modified_gmt":"2022-02-06T23:09:25","slug":"programstart-for-expression-design-21-22","status":"publish","type":"pressmeddelande","link":"https:\/\/expressionumea.se\/en\/pressrelease\/programstart-for-expression-design-21-22\/","title":{"rendered":"Start of eXpression Design 21\/22"},"content":{"rendered":"<p><strong>On Wednesday 13 October, it was time for the start of this year's eXpression Design programme. The nine accepted creators met at the Arts Campus for a joint introduction to the programme, a lecture on the design process and a workshop on idea generation at the V\u00e4sterbotten Museum. The aim of the programme is to broaden their networks with other creators and local manufacturers over eight months and to find tools through the design and business process to create greater business value. <\/strong><\/p>\n<p>Nine excited creatives from \u00d6rnsk\u00f6ldsvik and Ume\u00e5 gathered on Wednesday at the Arts Campus in Ume\u00e5 to launch the eXpression Design programme. The creators will broaden their networks with other creators such as designers, shapers, craftsmen, artists and artisans, but also among local manufacturers and new sales channels. At the end of the programme, the creators will have developed an idea into a finished product based on a chosen material and in collaboration with a local manufacturer. <\/p>\n<p>- In May, all products will be launched, but the launch is not the end but only the beginning of the creators' journey. During these eight months, they will gain tools and knowledge that will be useful in their business going forward,\" says <strong>Maria Persson<\/strong>, Business Coach and eXpression Design Program Manager.<\/p>\n<p>During the first meeting, the Industrial Designer <strong>Fanny Lind\u00e9n <\/strong>a lecture on<strong> \"The design process as a method\"<\/strong><\/p>\n<p>- There are many different ways to carry out a design process, you just have to find the one that suits you best. In what order and in what ways it suits me to carry them out. <\/p>\n<p>One of the creators admitted to the programme is the industrial designer <strong>Elin Molander<\/strong>.<\/p>\n<p>- When I was in education, products were sketched that were only fictional and never became reality, it remained a school assignment. So I'm looking forward to working with the local manufacturers and actually making a real product. <\/p>\n<p>Programme officers <strong>Johanna Forsberg<\/strong> was satisfied with the kick-off meeting: <\/p>\n<p>- An industry initiative like this can have so many ripples. It becomes a concrete way to create collaborations across professional and sectoral boundaries, creating benefits and innovation at several levels. Together they develop each other's processes and production. I look forward to following the companies' journey forward. <\/p>\n<p>The programme is a county-wide initiative between the creative industry network High Coast Creative in H\u00f6ga Kusten and eXpression Ume\u00e5. In this year's round, companies from Ume\u00e5, H\u00f6rnefors, Sike\u00e5 and \u00d6rnsk\u00f6ldsvik are participating.<\/p>\n<p><strong>The nine creators accepted for this year's eXpression Design are: <\/strong><\/p>\n<p><strong>Anna Br\u00e4nnstr\u00f6m - <\/strong>Anna Br\u00e4nnstr\u00f6m EF <br \/><strong>Anna Sehlin - <\/strong>Anna Sehlin Interior &amp; Home stylist <br \/><strong>Stina Wallin - <\/strong>Design of the North Garden <br \/><strong>Elin Molander - <\/strong>Elin Molander Design <br \/><strong>Emelie Almgren - <\/strong>Aunt Emelie <br \/><strong>Katarina Paulsson - <\/strong>The gardener in Sike\u00e5 <br \/><strong>Markus Larsson - <\/strong>Creative Concrete <br \/><strong>Pernilla Tj\u00e4rnstr\u00f6m - <\/strong>PT Art and Design  <br \/><strong>Stina Carlsson - <\/strong>Stina Carlsson EF <\/p>\n<\/p>\n<p><strong>Contacts:<\/strong><br \/><strong>Maria Persson<\/strong> <br \/>Program Manager eXpression Design  <br \/><a href=\"mailto:maria@highcoastcreative.se\" target=\"_blank\" rel=\"noopener\">maria@highcoastcreative.se <\/p>\n<p><\/a><strong>Johanna Forsberg<\/strong> <br \/>Program Manager eXpression Design <br \/><a href=\"mailto:johanna.forsberg@expressionumea.se\" target=\"_blank\" rel=\"noopener\">johanna.forsberg@expressionumea.se<\/a> <\/p>","protected":false},"featured_media":17886,"template":"","class_list":["post-17885","pressmeddelande","type-pressmeddelande","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programstart f\u00f6r eXpression Design 21\/22 - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/press-release\/programstart-for-expression-design-21-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programstart f\u00f6r eXpression Design 21\/22 - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Under onsdagen 13 oktober var det dags f\u00f6r \u00e5rets programstart av eXpression Design. 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