{"id":21524,"date":"2022-09-08T00:00:15","date_gmt":"2022-09-07T22:00:15","guid":{"rendered":"https:\/\/expressionumea.se\/pressrelease\/normbrytande-modedesigner-satsar-internationellt\/"},"modified":"2022-10-18T00:00:15","modified_gmt":"2022-10-17T22:00:15","slug":"norm-breaking-fashion-designer-set-international","status":"publish","type":"pressmeddelande","link":"https:\/\/expressionumea.se\/en\/pressrelease\/normbrytande-modedesigner-satsar-internationellt\/","title":{"rendered":"Norm-breaking fashion designer goes international"},"content":{"rendered":"<p><strong>Right now, clothing designer Karin Bj\u00f6rk is launching her clothes for wheelchair users in the UK. But the plans are bigger than that. Through her company Design by Bj\u00f6rk, she wants to change an entire fashion industry and contribute to greater inclusion and equality. The aim is to reach out to the whole of Europe soon.<\/strong><\/p>\n<p>I want people in wheelchairs to have the same opportunity to find nice and adapted clothes in the same places and at the same price as everyone else. Now I hope more people will join me in supporting this vision,\" says Karin Bj\u00f6rk.<\/p>\n<p>With a new partnership with retailer Adaptista, the UK initiative is the first step in reaching out to the whole of the EU, as a way to reach further and help raise awareness in other markets. Karin is determined to find more channels to reach her target audience.<\/p>\n<p>- I'm also looking at opportunities to collaborate with more major players, such as Amazon or H&amp;M. They have well-developed channels and ways of working that are interesting.<\/p>\n<p>Karin says that many people in her target group value independence very highly. \"I want to shop where everyone else shops,\" she is often told. It has almost become a motto that Design by Bj\u00f6rk lives by - a more equal fashion industry where everyone can participate.<\/p>\n<p>- There is a great demand for clothing adapted for wheelchair users. Although it is a niche market, it is large internationally. The challenge is to reach out into the noise and to make production more efficient without compromising on sustainability. This requires some investment and know-how.<\/p>\n<p>Design by Bj\u00f6rk is currently meeting with potential investors and financiers who want to be part of developing the company and challenging the norms of the industry. But is looking for more who are interested.<\/p>\n<p>- I hope that the clothes I design and sell will soon be available through many more channels. We have a long way to go to achieve equality in the fashion industry, but right now there is an opportunity to contribute to change and be a leader in this important work. The future feels exciting, to say the least,\" concludes Karin Bj\u00f6rk, owner and founder of the Ume\u00e5-based company Design by Bj\u00f6rk.<\/p>\n<\/p>\n<p>Contact Karin Bj\u00f6rk:<\/p>\n<p>Mobile: +46 70 299 75 66<br \/>kontakt@designbybjork.se<\/p><\/p>","protected":false},"featured_media":21525,"template":"","class_list":["post-21524","pressmeddelande","type-pressmeddelande","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Normbrytande modedesigner satsar internationellt - eXpression Ume\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expressionumea.se\/en\/press-release\/norm-breaking-fashion-designer-set-international\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Normbrytande modedesigner satsar internationellt - eXpression Ume\u00e5\" \/>\n<meta property=\"og:description\" content=\"Just nu lanserar ume\u00e5designern Karin Bj\u00f6rk sina kl\u00e4der f\u00f6r rullstolsburna i Storbritannien. Men planerna \u00e4r st\u00f6rre \u00e4n s\u00e5. Genom f\u00f6retaget Design by Bj\u00f6rk vill hon f\u00f6r\u00e4ndra en hel modebransch och bidrar till \u00f6kad inkludering och j\u00e4mlikhet. M\u00e5let \u00e4r att inom kort n\u00e5 ut till hela Europa. 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